Yuri Park Email & Phone Number

Los Angeles, Ca, Us

Cypress, California, United States

Los Angeles, California, United States

- Managed $20MM+ multi-channel paid media budget across 21 national & regional craft breweries in coordination with agency partners- Developed paid and earned influencer marketing strategies in collaboration with brewery stakeholders, PR teams, and agencies; delivered over $2MM+ in social media value

Van Nuys, Ca

- Led marketing and commercial integration for Michelob ULTRA family and Cerveza Montejo in west coast markets, overseeing cross-functional collaboration across content, media, experiential, insights, legal, sales, retail marketing, and agency teams- Spearheaded US rebrand campaign of Cerveza Montejo, a multifaceted campaign encompassing product development, TVC, OOH, radio, social, digital, experiential activations, influencer collaborations, and retail assets. Increased volume by 37% vs. FY'18 and ranked #2 innovation as $1.2MM brand at Hispanic Big 5 large format chains

Van Nuys, Ca

- Led all Michelob ULTRA family and Estrella Jalisco integrated brand communication and activation across CA, NV, AZ, and HI- Developed Estrella Jalisco's 2018 World Cup campaign by utilizing Mexican National Football Team partnership for experiential activations at two friendlies, OOH, social, augmented reality content, legend appearances and a retail conversion program that improved trends at participating accounts. Conversion program was presented as national best practice

Van Nuys, Ca

- Led media planning and execution for Budweiser, Bud Light, and Michelob ULTRA in west coast markets (CA, AZ, NV, HI) and managed budget of $25MM+- Improved communication with distributer partners and stakeholders, rebuilt trust and confidence in planning process, achieved +158% of target media dollar spend by distributers

Westlake Village, Ca

- Project manager for People (HR) - Commercial department, overseeing sales employees in CA, AZ, NV, HI- Provided analytical data support for black belt project optimizing sales talent management and sourcing strategy in United States

St. Louis, Mo

- Completed five month training in cross functional departments such as Sales, Marketing, and Trade Marketing- Spent 4 weeks at wholly-owned distributor (WOD) in Pomona, CA; shadowed various roles in both sales and supply, such as Sales Reps, District Sales Managers, Operation Supervisors, Drivers etc. - Spent 2 weeks at Region Office in St. Louis, MO; learned regional operations in sales such as pricing, promotion, category management, trade planning, etc. - Spent 1 week shadowing a District Manager in Burlington, VT and 1 week shadowing a Key Account Manager in Portland, ME; learned wholesaler performance reviews, retailer meetings, and trade planning, etc. - Team placed 3rd in home brewing contest; successfully developed a brand strategy and produced a commercial- Winning team for capstone project with client Hard Rock Cafe. Created extensive sales and marketing program focused on refreshing HRC's image and capturing more millennial patrons

White Plains, Ny

- Identified PepsiCo's ʹmedia to shelfʹ strategy and value to business by conducting interviews with cross‐functional stakeholders; defined approach and guiding principles to be universally adapted across marketing department- Contributed to Summer 2014 portfolio marketing scorecard, utilizing past program assessments, IRI data, interviews with field and shopper marketing teams to reach retail optimization and recommendations for Summer 2015- Developed portfolio marketing framework for effective 'media to shelf' application along with digital and in‐store activation recommendations for Summer 2015 program- Located opportunity to enhance Marketing the PepsiCo Way brief by including 'media to shelf' specific path to purchase tactics for efficient cross‐functional alignment

Wayne, Nj

- Conducted online and field research to analyze impact of digital media and technology on how children play today, results used to ideate future ʺBoysʺ line products that integrate traditional play patterns with technology- Collaborated with Brand Director to strategize two year plan for new product development and brand building for ʺBoysʺ, delivered recommendations to senior leadership and relevant teams- Created social media strategy and step‐by‐step report guide to increase private labelbrand awareness among consumers, soft launch in Spring 2014

Ann Arbor, Michigan

- Conducted focus groups to determine consumer perception of SkyDrive compared to competitors, insights to be used for future marketing strategies- Created product demonstrations to showcase utility of SkyDrive and increase consumer knowledge - Designed advertisement that best resonated with focus group participants, tracking QRcode click‐through rates to analyze adʹs success and optimize ad location and time frame for future promotions to Michigan student body

Ridgefield Park, Nj

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Michigan Business Women, BBA Marketing Club, Korean Student Association, AIESEC, Circle K

Education record