Yusuf J. Email & Phone Number

United States

As a Growth Strategist, I play a pivotal role in driving and shaping the marketing landscape for our B2C initiatives. My primary focus revolves around planning the utilization of various marketing channels and orchestrating effective strategies for key seasons like Ramadan and Dhul Hijjah.Core responsibilities:-Strategic Planning and Execution: Crafting and executing comprehensive growth strategies encompassing all marketing channels to resonate with the target audience.-Brainstorming and Collaboration: Leading department-wide brainstorming sessions and discussions, using methodologies like design sprints and growth hacking to gather innovative ideas.-Data Analytics and Insights: Leveraging data analytics to provide valuable insights for data-driven decision-making and refining marketing strategies continually.Key projects:-Growth of Donor Subscription Business: Implemented data-driven strategies resulting in a doubling of the subscription business over three years.-Enhancing Email Channel and Website Elements: Conduct experiments and optimizations, particularly in segmentation, to identify growth opportunities.-Managing Key Seasons Marketing: Successfully planned, managed, and executed marketing campaigns during high seasons of Ramadan and Dhul Hijjah, through meticulous planning and understanding of audience behavior.

Malaysia

My role involved identifying growth opportunities for MetLife's business in emerging markets with focus on financial inclusion.Core responsibilities:-Strategic Opportunity Identification: Identifying growth opportunities, including marketing strategies, technology partnerships, and new distribution channels.-Human-Centered Design: Utilizing tools like design thinking, value proposition canvas, and lean startup to unlock growth areas, or familiarizing growth-focused teams with these tools.-Project Management: Leading innovative projects across the corporate value chain, ensuring alignment with stakeholder expectations and timely implementation.Key projects:-Digital Personas: Successfully tested and implemented digital personas with multiple business units.-Gaming in Insurance: Explored the feasibility and viability of social media-based gaming platforms in insurance.-Leadership Innovation Training: Conducted workshops globally for senior management to foster innovation within the company.

Malaysia

GAP is the largest accelerator program in Southeast Asia that helps startups become investment-ready and subsequently connects them to potential funders from around the region.

Cyberjaya, Selangor, Malaysia

I supported the development of pioneering social initiatives in Malaysia:-Social enterprise accreditation, establishing a national program for impact driven enterprises that validates their impact, through drafting of guidelines, audit procedures and impact measurements;-Social finance, negotiating with commercial banks to introduce special products for social enterprises;-Social procurement, launching a platform for corporate partners to buy goods and services from social enterprises.

Kuala Lumpur, Malaysia

Established Malaysia's first impact fund registered under the Securities Commission, on behalf of myHarapan (a foundation dedicated to supporting young Malaysians):-Invested in five early-stage social businesses over the period of two years;-Negotiated exits with two out of the five;-Raised funding from government agencies for social entrepreneurship projects;-Led the foundation's grant-making activities.

Kuala Lumpur, Malaysia

I ran a specialised sophisticated investor platform that aimed to provide funders with carefully selected opportunities in contract financing and matching investment schemes from the broad Asian region. I facilitated fundraising for equity crowdfunding for qualified investors, contract financing, matching grant financing, and patent commercialisation. With intimate understanding of venture capital and angel investor needs, I identified alternative forms of investments to reduce risk exposures.

Kuala Lumpur, Malaysia

I managed corporate fundraising exercises, preparing regulatory documents, building financial models, coordinating with finance companies and negotiating terms. The company, which I co-founded, was acquired by SyQic Capital.

Kuala Lumpur, Malaysia

I sourced clients in need of fundraising services and advised them on their options, while developing and promoting the company's financial products.

Kuala Lumpur, Malaysia

I used to evaluate equity issuance proposals and disclosure documents for registration, verifying compliance with conditions of approval and conducting adverse record checks for Bursa Malaysia market applications.

Master Of Science, Islamic Finance

Bachelor Of Business Administration, Finance