Yusuf Pingar Email & Phone Number

Sydney, NSW, AU

Sydney, NSW, AU

Head of marketing for Lumify Group - APAC Key Achievements: Team restructure to deliver functional expertise in scaling-up, onboarded new automation platform, delivered 20% savings in annual budget, improved ROAS by 28%, built robust digital marketing and product marketing capability and managed change during restructure. Group Responsibility: SLT role.

Barangaroo, New South Wales, AU

- Strategy and Business Growth: Marketing leader for enterprise, government, wholesale and small business segments driving national growth strategy across brand, fixed and mobile products. - Demand Generation: B2B demand generation responsibility for a large portfolio of products and multiple customer segments; ownership of the marketing funnel.

Atlanta, Georgia, US

• Executive Leadership: Led strategy, planning and execution for marketing and inside sales across 3 business units i.e. enterprise software (SaaS), consumer ecommerce and financial technology
• B2B Growth Marketing: Ran marketing programs to fuel +30% YoY growth (average) consistently for 4 years using innovative strategies and campaigns working closely with sales leaders
• Digital Marketing: Built the entire digital marketing eco-system for all 3 brands. This included new websites, social platforms, content, performance, search and email marketing channels
• B2C Marketing: Launched B2C e-commerce product which created a totally new revenue stream for the business growing at an average of 50% per year in revenue
• Partnerships and alliances: Developed and nurtured partnership with Microsoft to become its largest partner in Australia for education technology. Also nurtured relationships with 4 other key partners to deliver.
• Team Leadership: Built a team of 12 talented marketers with 3 in inside sales and 2 UX/UI designers

• P&L accountability for Dubai's leading independent marketing agency specialising in creative development, campaigns, branding, media planning and digital marketing
• Team Leadership; started with 26 team members and grew to 55 in 6 years; also doubled agency’s revenue during that tenure
• Business Development & Wins: led business development as the agency’s leader and won prestigious accounts like Roads and Transport Authority (RTA), Harley-Davidson, Zespri Kiwi Fruit, Wasl Group, Nayomi and many more..
• Profitability; supercharged agency's profitability without downsizing staff; turned the agency around from red to green with average 10% net profit primarily by adding service value and re-negotiating all contracts
• Awards; won numerous international awards including Cannes Lions Award for independent agency and ACT CSR award for community development authority campaign

London, London, GB

- Joined WPP's agency Intermarkets (now VML Y&R) as an account manager in 2002 and was promoted thrice in 6 years to head account management and strategy- Responsibility for delivering outstanding creative, media and PR solutions for a portfolio of $60m; worked with GroupM, Burson Marsteller, Wunderman and Landor on integrated campaigns for agency clients.

Mba, Marketing

Certified Digital Marketing Professional - Cdmp, Digital Communication And Media/Multimedia

Certificate Course, Image Consulting