Yuting Zhao Email & Phone Number

Beijing City, China

‣ Serving 2 IBM labs: China Development Lab and China Systems Lab (CDL & CSL)1. work closely with lab VPs to efficiently deliver VP messages and lab strategy2. produce annual VP engagement plan focusing on key business/cultural transformation, and talent growth3. plan/coordinate/execute lab-scale events to facilitate strategy landing‣ 8 CDL Communities1. restructuring CDL communities to better fulfill lab key business initiatives2. overall coordination to boost cross… Show more ‣ Serving 2 IBM labs: China Development Lab and China Systems Lab (CDL & CSL)1. work closely with lab VPs to efficiently deliver VP messages and lab strategy2. produce annual VP engagement plan focusing on key business/cultural transformation, and talent growth3. plan/coordinate/execute lab-scale events to facilitate strategy landing‣ 8 CDL Communities1. restructuring CDL communities to better fulfill lab key business initiatives2. overall coordination to boost cross community collaboration3. budget control for community event promotion and recognition‣ Copy writing/editing1. compose monthly VP blogs for both labs to precisely deliver lab strategy and key messages to target stakeholders2. edit and design marketing material/releases for lab and community events in collaboration with 18 Business Units across labs3. copy editing for lab business operations streamlining Show less

East Lansing

• Market research to assist program design and recruitment;• Work closely with the Director and Program Coordinators on designing various publicity materials including event fliers, news pieces, and marketing prints; • Analyze and reconstruct website structure, rebuilt and maintain website under the Concrete 5 content management system; • Using Google Analytics to produce monthly or quarterly detailed reports on website traffic and social media effectives; pinpoint low-traffic pages… Show more • Market research to assist program design and recruitment;• Work closely with the Director and Program Coordinators on designing various publicity materials including event fliers, news pieces, and marketing prints; • Analyze and reconstruct website structure, rebuilt and maintain website under the Concrete 5 content management system; • Using Google Analytics to produce monthly or quarterly detailed reports on website traffic and social media effectives; pinpoint low-traffic pages and advice on solutions; • Design and update settlement related documents; • Wrote, edited, compiled and designed the VIPP Participant Handbook both in English and Chinese, which are the top two most downloaded documents on the website; • Set up VIPP official WeChat account and responsible for weekly postings to growing subscribers; • Collaborate with ISP communicators group to learn and share marketing good practice; • Assist and advice visiting international students in university procedures, academic networking and life related issues; direct visiting international students to OISS and assist them during the process regarding VISA related questions; • Assist in workshop delivery by providing translation services when needed; • Assist in event planning and execution, such as tailgate parties, hosting the Spring Festival Celebration, Maple Syrup Festival, etc. Show less

Lansing, Michigan Area

❖ weekly brainstorming sessions with our GLAC team, producing ideas and plans from event theme #MadeInMichigan to the details of food, drinks, even fine Michigan oak awards❖ fundraising for the event & collecting donations from businesses across Michigan❖ research US environmental regulation + legislation to fully take advantage of the car display at R.E. Olds Transportation Museum and provide our guests with fun environmental factsfundraising for non-profit organization❖… Show more ❖ weekly brainstorming sessions with our GLAC team, producing ideas and plans from event theme #MadeInMichigan to the details of food, drinks, even fine Michigan oak awards❖ fundraising for the event & collecting donations from businesses across Michigan❖ research US environmental regulation + legislation to fully take advantage of the car display at R.E. Olds Transportation Museum and provide our guests with fun environmental factsfundraising for non-profit organization❖ create silent auction packages & catalog❖ set up slideshow to say “Thank You” to all of our sponsors & donors❖ attend to the silent auction table at the event and work with our entire Michigan staff to deliver a great event Show less

Master Of Arts (M.A.), Public Relations, Advertising, And Applied Communication, Gpa 3.5

Bachelor Of Arts (B.A.), English (Advanced Translation And Interpreting), Gpa 4.0

Activities and Societies: Parliamentary Debate Team, Public Speaking Society