Yutong Tan Email & Phone Number

Surrey, England, United Kingdom

Interned within Send Team (focusing on remittance through an app) Marketing- Online Marketing: Developed and execute campaigns on Facebook to increase brand and product awareness, driving sign up rates (acquisitions) and product usage.- Offline Marketing: Organized roadshows to acquire new users, increase brand awareness, and to educate users on new product features. - Copywriting and Content Development: Directed the production of a customer testimonial video and 3 product feature guide video. Curated compelling and engaging content for promotional campaigns, as well as new product features. - Coordinated & directed marketing creatives with local and regional designers to ensure that campaign objectives are met.- Engaging with potential and existing users through Facebook and Whatsapp by addressing to their queries, and to provide timely product guidance that could assist with the sign up process and product usage. - Management of customers’ database to ensure effective dissemination of marketing campaigns. - Partake in product testing to highlight potential users queries. Treasury Operations: - Developed a reconciliation strategy to ensure accuracy in product behavior.- Managed client's cash flow data and to provide timely recommendations to minimize risk involved.

Singapore

• Conference Producer for the inaugural IndoChina Aviation Conference organised in collaboration with Airports of Thailand PLC and Airline Operators Committee (Thailand)• Secure invitations for prominent and respected speakers within the industry• Coordinated various marketing initiatives for the conference• Provided administrative support for ongoing projects • Developed a customer profile database

• Worked closely with project manager, and app developer for the launch of MatchMove Wallet Version 2.0.• Coordinated road show for the launch of MatchMove Wallet Version 2.0, which includes procurement of various marketing merchandises and posters, as well as work flow planning• Assisted as a compliance assistant to help users complete their application process for the MatchMove Wallet• Aided in the planning of MatchMove Jalan Jalan, a project which involves various tenants along the Telok Ayer Street to participate as MatchMove vendors

Operations Department, Future Ops Division• Involved in research and oversaw one research project on 3D printing• Explored innovative technologies, potential trends and future threats to Singapore• Engage with various stakeholders, agencies and other external vendors to consolidate their views on future policing• Experimentation with recent technologies to enhance future capabilities• Involved in the media production for presentation• Assisted in the security team for South East Games 2015 and National Day Parade 2015• Production of Prezi presentation slides • Various administrative work like data entry, creation of concept maps using Cmaps and tabulation of results using Microsoft Excel

• Aided in the production of English Language Package• Assisted in teaching and various administrative work • Aided in the planning and execution of annual English Fortnight events• Facilitated in planning and execution of Alumni Focus Group Discussion• Active alumni member

Bachelor Of Arts (B.A.), Public Policy And Global Affairs

Activities and Societies: NTU Cultural Activities Club Chief Business Manager, Social and Welfare Committee • Led the Business portfolio.

China Studies In English, Economics, Mathematics, Chemistry, General Paper, Mother Tongue (Chinese)

Activities and Societies: Student Council 2011- 2012 Ambassador Club 2012-2013 Student Council (Welfare Executive) from 2011-2012.

Education record

Activities and Societies: Singapore Youth Flying Club Prefectorial Board- Head of Service Learning Executive Committee Evergreen.