Yuyao Chen Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

- Employed advanced SQL, Tableau, and MS Office to design and develop data-driven reports, interactive dashboards, scorecards, and visually compelling presentation materials, enhancing strategic HR decision-making and operational efficiency.- Collaborated closely with the Senior Director of HR Tech and Analytics to analyze and report on key HR metrics, significantly impacting the execution of enterprise-wide strategic goals and boosting stakeholder engagement across various HR functions.

New York City Metropolitan Area

- Utilized Time Series Analysis to analyze website historical user data in Python and A/B testing to identify product improvement opportunities, working with the UI/UX engineering team to implement new features, resulting in a 14% increase in CTR.- Utilized Google Analytics to analyze product and user engagement metrics, collaborating with the operations team to optimize online advertising budget distribution, achieving a 6% decrease in Cost per Click (CPC). Improved advertising approaches by analyzing data across various channels, which led to substantial growth in new user acquisition, advertisement accuracy, and user retention rates. This strategic initiative significantly increased the user base of the mini-program to beyond 250K.- Led workflow optimization with the Product Manager to develop user growth and retention strategies. Expanded EHOMIE applet into other international markets, including Canada, the UK, and Australia. Introduced multiple product enhancements, expanding the base of paying users and boosting revenue.

Shanghai, China

- Understanding and facilitating the digital marketing transformation in the Chinese commercial electric vehicle sector. Conducted exhaustive market landscape and comparative research of the Chinese commercial electric vehicle market vs. markets in Western economies, and summarized key opportunities and competitions in the local market for final presentation.- Used SQL to collect and analyze data on customer potential, digital infrastructure, and existing business models from 15+ consulting and market reports, informing digital transformation strategies.- Designed user-centric websites and digital features to enhance the digital marketing transformation of automotive companies in China, leveraging market insights and advanced analytics to improve user engagement and competitive positioning.

New York City Metropolitan Area

- Used Excel & Python to analyze Yahoo Finance IPO trading data and SQL for data integration, deriving valuable insights and actionable trading strategy recommendations for the fund's portfolio.- Conducted due diligence and comparable company analysis, worked on DCF financial modeling- Built and managed BI initiatives through Tableau to enhance data visibility, and implemented Python-based predictive analysis for optimizing strategies, resulting in a 5% increase in returns.

Master Of Science - Ms

Bachelor Of Science - Bs, Computational And Applied Mathematics