Robert Neidlinger Email & Phone Number

Boston, Massachusetts, Us

* Provide strategic marketing support for Technology Solution Brokerages, Master Agents, VARs, Resellers, ISVs. * Formalize channel marketing programs and process; launch marketing request intake forms, conduct quarterly marketing webinars and establish strategic planning cadence resulting in improved communication and alignment with sales. * Increase partner-enabled demand generation activities via Co-Marketing playbook initiative. * Develop the GoTo Marketing Development Funds program, enabling partners to access co-marketing funds for lead generation activities.* Manage partner marketing budget supporting master agent partner sponsorships, events and marketing campaigns. * Provide marketing support for 100+ partner events and demand generation activities. * Plan and manage marketing incentive campaigns.

Atlanta, Ga, Us

* Manage channel marketing and partner enablement activities in support of the Enterprise Alliances business unit.* Work cross-functionally with internal teams to establish functional requirements and project manage an Equifax partner portal. * Develop and manage execution of channel marketing plans that align across verticals to achieve awareness, lead and revenue goals.* Conduct 20+ voice of customer and voice of sales interviews to establish functional requirements for an Equifax partner program.* Create and implement the partner marketing communications strategy including launch of a quarterly partner newsletter. * Develop sales enablement tools including collateral, blog posts, press releases, FAQs and white-papers.

Atlanta, Ga, Us

* Launch and manage B2B / B2C event marketplace startup. Develop business plan, enact successful go-to market sales and marketing strategies.* Increase sales 400% from 2016 v 2018 generating over $500,000 in gross merchandise volume.* Transact over 20,000 tickets and 10,000 orders for 200+ local businesses via E-commerce ticketing platform.* Recruit and manage team of 15 interns; content editors, event managers, graphic designers, videographers and social media, SEO managers.* Conduct 100+ sales presentations. Execute sales strategy including target market identification, prospecting, qualification and negotiations.* Obtain 25,000+ B2B email addresses and increase organic traffic by 82%, page-views by 23%, and new users by 60%.* Develop and manage partner influencer program, partnering with 50+ of the top local food and lifestyle bloggers.* Launch 22 Experiences, a new product offering developed to compete with deal sites such as Groupon and Scoutmob.* Participate in 50+ local events and festivals. Selected to speak at Atlanta Tech Village #40 to 500+ attendees including angel investors.Achieve media coverage in JEZEBEL magazine, Simply Buckhead, Hypepotemus, and Restaurant Informer.

Birkerod, Rudersdal, Dk

* Develop and implement partner recruitment, enablement, co-selling and channel marketing strategies.* Obtain $100,000 sale for The Fresh Market attributed to cold calling campaigns targeting Point of Sale (POS) ISVs.* Exceed 2014, 2015 partner recruitment quotas and MBO milestones. * Recruit, contract and onboard 10 partners resulting in 12 new enterprise opportunities including Whole Foods, Walgreens, & Bi-Lo.* Participate in NRF, Toshiba Connect, FuturePOS, RetailNOW, and SHI conferences obtaining 14 meetings with prospective partners. * Conduct joint account mapping calls with partner sales representatives to align on existing and identify new sales opportunities.

Holmdel, New Jersey, Us

* Create Vonage's Marketing Development Funds program and partner portal (PRM).* Launch new partner on-boarding process including product, sales, and marketing decks required for training.* Responsible for developing and executing partner communications strategy including monthly promotions and partner newsletters.* Conduct 15 voice of customer (VOC) interviews with partners to identify best practices for enablement and programmatic support.

Johns Creek, Ga, Us

* Organize and facilitate 3 Partner Certification Events (2011, 2012 & 2013). 19, 23, and 27 attendees participated from 21 countries.* Conduct 60+ sales and marketing presentations and onboard new and existing partners, * Obtain $25,000 order from new logo, Algonquin College; managing partner sales process and engaging C-level executives.* Draft 50+ partner announcements and manage the partner communications strategy. * Develop the marketing development funds (MDF) program and manage $75K budget in 2013 and $140K in 2014 for marketing campaigns.* Achieve $350,000 in revenue generated by the execution of 40+ MDF funded partner-marketing activities. * Facilitate joint webinar with Dell that garnered 1,000 registrants and 500+ attendees.* Project manage and launch the Bomgar Partner Portal (PRM) resulting in 1,300 logins and 1,800 downloads.* Launch 12 co-branded PPC campaigns, empowering partners to generate 500+MQL Adwords leads.Plan, organize and manage 75+ joint event activities with Dell, ServiceNow, HP, Vivit, and Cherwell.

Driebergen, Nederland, Nl

• Increase sales 1400% over a 4-year period through the development and execution of the US channel sales and marketing strategy.• Manage sales process, identify stakeholders, conduct sales presentations to C-level executives, negotiate contracts, respond to RFPs.• Contract 14 Integrator, ISV, and OEM partners including Allscripts Healthcare Solutions and closed sales with the Department of Defense.• Create and manage the Club Navara Partner Program for resellers, VARs, system integrators and consultants.• Conduct partner recruitment initiatives including trade show prospecting, cold calling, and demand generation campaigns.• Implement Salesforce CRM for lead and account management and OneSource database for partner prospecting efforts.

* Manage successful recruitment, training, marketing and selling function of Solution Providers.* Increase revenue $40K+ per month within first 5 months.* Register 20+ new sales opportunities in one month.* Recruit 8 new partners in one month and 13 total by end of 1Q2006.* Cold call prospective solution providers, made business presentations and signed contracts.

Dunwoody, Georgia, Us

* Obtain $140,000.00 sale. The largest sale on record for the AVL business unit.* Exceed 100% of sales quota 2003, 2004.* Conduct cold calling and direct mail campaigns, webinars, attended trade shows.* Joined GA Movers, HVAC and Plumbers trade associations for the purpose of generating leads.* Develop and implement business and marketing plans.* Conduct detailed competitive analysis of 70 competitors.* Create and manage development of website including authoring 100% of marketing copy.* Launch www.etracllc.com. Produce site-plan, oversaw design, layout, and marketing copy.

Marietta, Ga, Us

* Sell remote control software to end-users and distributors. Responsible for US distribution, channel sales and marketing. * Increase sales from $6,000 to $140,000 per month (2300% increase). * Exceed $1,400,000 quota in software license sales and maintenance.* Surpass sales quotas; 1995, 1997, 1998, 1999* Grew sales to 50% of Tridia Corporation’s total annual revenue. * Recruit over 500 partners. Negotiated bundling agreements with over 50 VARs.* Develop and manage the MAX! Software Bundling Program.* Conduct quarterly sales and marketing planning with partners.* Create Direct Drive demonstration process. Reduced length of sales-cycle by 50%.* Lead planning, development and managed Tridia’s partner portal.* Develop sales and marketing collateral including newsletters, mass emails and online banners.* Execute key channel marketing initiatives including partner onboarding, co-marketing and lead generation. *Conduct sales and product training for distributors, resellers, and customers.

Bba, Marketing

Cooking And Related Culinary Arts, General