Associate Ecommerce Merchandise Manager, Pottery Barn
San Francisco, California
• Led end-to-end product page creation for PotteryBarn.com, coordinating with product setup, copywriting, photography, and creative production teams to launch 80–400 new product pages annually. Ensured that each page met high standards for presentation and functionality.• Analyzed key performance indicators (KPIs) weekly to identify and implement merchandising and growth opportunities, continuously refining strategies to align with shifting customer needs and trends.• Aligned e-commerce… Show more • Led end-to-end product page creation for PotteryBarn.com, coordinating with product setup, copywriting, photography, and creative production teams to launch 80–400 new product pages annually. Ensured that each page met high standards for presentation and functionality.• Analyzed key performance indicators (KPIs) weekly to identify and implement merchandising and growth opportunities, continuously refining strategies to align with shifting customer needs and trends.• Aligned e-commerce merchandising strategies with seasonal goals to maximize product relevance and drive engagement, tailoring approaches to boost seasonal and holiday sales.• Managed availability of over 100,000 SKUs online, ensuring full compliance with product page standards and optimal user experience. This involved coordinating cross-functional teams to keep assortments up-to-date and accessible for customers. Show less