Yvo De Ruiter Email & Phone Number

Bussum, North Holland, Netherlands

The Design Affair, founded and run by creative director and brand strategist Yvo de Ruiter, is a flexible, compact and committed network design studio focussing on visual communication and specialising in brand positioning and identities. We develop omnichannel brands from a strong strategic and conceptual base.The Design Affair does not aim solely on the visual aesthetic impact. We join you in giving direction to your organisation. Because your brand is not a logo. It defines your main values and is one of your most powerful business drivers. It is about how people perceive you. Feel about you. If they love you.Working with The Design Affair means having a design affair. Trust. Commitment. Effort. We start with dating, then courtship. Getting to know your purpose, finding your brand core, defining your needs and designing your identity to realise your goals.

In service industries your brand is the most important instrument your audience uses to evaluate your company. As brand strategist I'm glad to be part of Myvie, for the founder Julien Hagen is a true ambassador of mental and physical health and with his achievements he makes a great brand representative. Taking stress related and highly personal challenging issues to an easy and online accessible platform creates a comfortable and pleasant experience for a target audience that really benefits from taking control back at their own pace.

Breda Area, Netherlands

Guiding and teaching new talents in Communication and Spatial Design.St. Joost School of Art & Design, part of Avans Hogeschool, is one of the leading institutes in design education in The Netherlands. The 'New Design & Attitudes' programme is build around 'Design in Context'; all projects start by defining social relevant issues and students learn to access challenges with Design Thinking and cross media concepts. My focus is on strategy and identity design for 2nd, 3rd and 4th year students. Besides teaching I also maintain relations with design agencies and companies by coordinating all internships.

Rotterdam, South Holland, Netherlands

Responsible for design, art direction and team lead on brands, identities, campaigns and everything in between.

Amsterdam Area, Netherlands

Part-time part of the Dart Group design team.

Aalburg / Woudrichem / Werkendam

Consulting on managing the identity design process of a newly fused municipality

Amsterdam Area, Netherlands

The Digital Banking department of ABN AMRO is fast growing and gaining importance every day. Apps, websites and everything in between is designed and developed by the inhouse UX-team and some external partners. Mobile first. As Team Lead Visual Design I am responsible for art direction on all digital channels, making sure it's on brand and the user experience is best of it's kind.

Delft Area, Netherlands

Art Direction and design on various corporate and brand identities.

Amsterdam Area, Netherlands

Part of the multi disciplinairy international design team creating new brand platforms and communication attributes. Driven by the brand refresh of Philips (Innovation & You) I helped managing workshops and defining creative directions for various segments of Philips Domestic Appliances.Also working on various projects regarding packaging and communication.

Amsterdam Area, Netherlands

Art Direction and Design on various major corporate and brand identities.

Huizen

Coaching on creativity, design and internal processes at the Advertising Department (Communication Design and Internet). Including performing an audit, writing a report with recommendations for improvement and giving lecture. The perfect combination of my profession as a designer / art director and my experience as a teacher.

Rotterdam Area, Netherlands

Working on various identity related issues such as brand architecture, graphic design, loyalty programs and new concepts. Managing a design team and Art Directing various brands.

Amsterdam Area, Netherlands

Working on a new brand identity for a major Dutch online and offline directory company. Responsible for the creative outcome and managing a small design team.

Amsterdam Area, Netherlands

Art Direction and design on various major corporate and brand identities.

Working on various design projects

Responsible for the realisation of major design projects in a variety of fields. Duties include: – formulating and monitoring key objectives in order to realise multiple design projects;– being responsible for the realisation of qualitative good and appropriate designs;– presentation of design projects;– being first contact to clients and maintain an effective and pleasant relationship;– maintaining extensive internal contacts with designers, dtp’ers and account managers;– managing junior designers and dtp’ers;– supporting account managers with establishing tenders and budgetary control;– managing third parties to perform specific services like advertising agencies, copy writers, photographers and artists;– being responsible for applications, having application and exit-interviews and internship accompaniment.Member of the management team.

Den Haag

Working on various identity, editorial and interaction projects.

Rotterdam Area, Netherlands

Working on various identity, editorial and interaction projects.

Master Of Science (Msc), Brand, Design & Reputation Management

Ba, Graphic Design, Cum Laude

Graphic Reproduction