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Yvonne Chen Email & Phone Number
Marketing Manager, APAC Market Growth
at
Trip.com Group
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 100%
Current company
Role
Marketing Manager, APAC Market Growth
Location
New Taipei City, Taiwan, Province of China
Company size
Who is Yvonne Chen? Overview
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Quick answer
Yvonne Chen is listed as Marketing Manager, APAC Market Growth at Trip.com Group, a with 11341 employees, based in New Taipei City, Taiwan, Province of China. AeroLeads shows a matched LinkedIn profile for Yvonne Chen.
Yvonne Chen previously worked as Associate Manager, Marketing Campaign at Klook and Senior Associate, Marketing Campaign at Klook. Yvonne Chen holds Master Of Business Administration - Mba, Institute Of Besiness And Management from 國立交通大學.
Company email context
Email format at Trip.com Group
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Trip.com Group
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Profile bio
About Yvonne Chen
5 years experience in Campaign Planning, New Business Growth, O2O Marketing and Platform Operation at a high-growth startup. Proficient in developing data-driven strategies and delivering innovative ideas in fast-paced environments to drive consumer growth and foster loyalty in competitive markets.
Listed skills include Adobe Illustrator, Css, Adobe Photoshop, Google Analytics, and 2 others.
Current workplace
Yvonne Chen's current company
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Trip.Com Group
7 roles
Yvonne Chen work experience
A career timeline built from the work history available for this profile.
Associate Manager, Marketing Campaign
Senior Associate, Marketing Campaign
• Growth Strategy: plan new vertical growth, cross-selling, and new user acquisition strategies.• Campaign Planning & Analytic: manage yearly online campaign planning, budgeting, offer development, channel alignment, promotion planning, and performance review.• Event & Mega Promotion: organize ITF Travel Fair (offline), TTE Travel Fair (online), and 9th birthday celebration (online).
Oct 2022 - Jun 2024
Senior Associate, Central Vertical Growth & Planning
• Launched merchandising programs in TW, HK and SG to enhance competitiveness through strategic marketing packaging.• Designed merchandising material and established SOPs to support BD teams in deal acquisition.• Devised midnight testing with pricing & CRM team, resulting in booking and session growth during late hours.• Implemented user journey analytics and gathered insights on user behavior while browsing hotels to enhance the optimization of landing page.
Feb 2022 - Sep 2022
Senior Associate, E-Commerce Operation & Growth
• Successfully implemented merchant offline program, engaging 10% of top attractions and acquiring 35k new users through strategic offline material placement, while inspiring product team to develop a new checkout function tailored for the program, boosting CVR by 5%.• In charge of main page module operation strategies, which generated +25% CTR uplift in the first half of the year.• Established 2 platform dashboards to streamline operations and enable data-driven tactics, enhancing overall efficiency.
Oct 2020 - Jan 2022
Associate, Food & Dining Market Growth
• Spearheaded the development of KOLs program, acquiring 500+ new users from F&B social accounts.• Managed food marketing campaigns for user acquisition and repurchase, leveraging product offerings and collaborating closely with BD & Marketing teams.
Sep 2019 - Oct 2020
Digital Marketing Intern
• Executed influencer campaign, increasing US Amazon sales by 270%.• Initiated A/B testing for cold email optimization, resulting in a 7% increase in email open rates.
Mar 2018 - Sep 2018
2 education records
Yvonne Chen education
FAQ
Frequently asked questions about Yvonne Chen
Quick answers generated from the profile data available on this page.
What company does Yvonne Chen work for?
Yvonne Chen works for Trip.com Group.
What is Yvonne Chen's role at Trip.com Group?
Yvonne Chen is listed as Marketing Manager, APAC Market Growth at Trip.com Group.
Where is Yvonne Chen based?
Yvonne Chen is based in New Taipei City, Taiwan, Province of China while working with Trip.com Group.
What companies has Yvonne Chen worked for?
Yvonne Chen has worked for Trip.Com Group, Klook, and 明基電通.
How can I contact Yvonne Chen?
You can use AeroLeads to view verified contact signals for Yvonne Chen at Trip.com Group, including work email, phone, and LinkedIn data when available.
What schools did Yvonne Chen attend?
Yvonne Chen holds Master Of Business Administration - Mba, Institute Of Besiness And Management from 國立交通大學.
What skills is Yvonne Chen known for?
Yvonne Chen is listed with skills including Adobe Illustrator, Css, Adobe Photoshop, Google Analytics, Html, and Sql.
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