Yvonne C. Email & Phone Number

College Park, Maryland

• Co-managed 2 TAs to design 4 engaging lectures on the business application of leading social media platforms for 130+ students• Communicated students’ progress and needs with the professor weekly to ensure thorough understanding of course concepts

College Park, Maryland

• Designed a 12-week arts management internship program by working with the executive director and conducting market research through 30+ interviews to ensure program’s an emphasis on equity and inclusion• Delivered an internship program implementation plan outlining goals, risks, resources, and timelines over the course of 1 year to monitor and guarantee a successful launch for Spring and Summer 2021

United States

• Led a cross-functional team of 20 members across 4 departments spanning logistics, marketing, finance, and programming to create a robust conference vision and strategy• Extracted insights from past conference data to redefine and enhance marketing strategy across all platforms leading to an increase in attendance by 92.3%, with 250 total attendees from 24 universities in the US• Raised over $20,100 and contacted over 20 prominent speakers• Launched the #iRecognize campaign to… Show more • Led a cross-functional team of 20 members across 4 departments spanning logistics, marketing, finance, and programming to create a robust conference vision and strategy• Extracted insights from past conference data to redefine and enhance marketing strategy across all platforms leading to an increase in attendance by 92.3%, with 250 total attendees from 24 universities in the US• Raised over $20,100 and contacted over 20 prominent speakers• Launched the #iRecognize campaign to raise the visibility of minorities on social media• Promoted Taiwanese American representation by developing a conference theme and vision that inspired attendees to recognize their heritage, reconnect with their culture, and represent their identity Show less

Taipei City, Taiwan

• Increased followers for 3 Facebook pages by 19.3% by analyzing consumer interests and behavior in the beverage industry with Facebook Insights to select contextually relevant posts for the target audience• Boosted sales of a newly repackaged product by 115,000 bottles by conducting competitive and SWOT analyses to strategize brand positioning and determine marketing direction• Developed 2019 marketing plan to investigate current problems, look for improvements, and set goals with… Show more • Increased followers for 3 Facebook pages by 19.3% by analyzing consumer interests and behavior in the beverage industry with Facebook Insights to select contextually relevant posts for the target audience• Boosted sales of a newly repackaged product by 115,000 bottles by conducting competitive and SWOT analyses to strategize brand positioning and determine marketing direction• Developed 2019 marketing plan to investigate current problems, look for improvements, and set goals with brand managers across 5 brands Show less

Taipei City, Taiwan

• Introduced a record-breaking social media project, resulting in + 766.5% increase in Clicks and + 429.4% increase in Reach; One post was so widely shared on social media platforms that it was featured in local news coverage• Chose relevant and unique topics for future articles by using Google Analytics to perform consumer analysis on popular trends