Yvonne Lyons Email & Phone Number

Alexandria, Va, Us

Arlington, Virginia, United States

I ensure that we provide all Right Source clients with expert content strategy and planning, and guide execution for our teams to address client goals and get results. Responsibility for all delivery practices, internal processes and standards, client service, budgets, and pricing. Manage a book of small and medium-sized B2B clients personally, overseeing strategy and execution, editorial calendars, and delivery of the highest-quality thought leadership content on a variety of subjects from IR/capital markets advisory to technology, healthcare technology, and B2B healthcare services.

Baltimore, Md

With oversight of delivery including content creation and design services for all Right Source clients, my responsibilities included establishing creative process, mapping and overseeing the development of content strategies, and ensuring that content and design deliverables were of the highest quality and representative of client brand. Oversight also included full-time editing and writing staff and a league of freelancers. Guided content marketing strategies for several clients, creating and editing thought leadership content on a variety of tech and healthcare subjects.

Baltimore, Maryland Area

Directed a growing content practice, overseeing content strategy, leveling up content quality, and broadening the company's ability to create complex content for a variety niche industries.

Baltimore, Maryland Area

With a depth of experience that covers content strategy and creation, I've helped clients with traditional collateral material production, overall campaign strategy, as well as creation of thought leadership content and digital marketing. Also consult for clients in process and project management for large and small-scale projects, as well as overall small-business operations.

Baltimore, Maryland Area

Branded and restructured custom media division including creation of new website. Services realigned to focus on cross-channel communications solutions for clients, elevating level of design and utilizing print publishing as well as digital distribution channels. Created first marketing and strategic plan for department. Managed staff of eight including graphic designers, project managers, sales staff, as well as freelance writers and editors. Oversaw creative direction, developed communications strategy, created web/campaign content and digital solutions; ensured that all design/content was in line with client goals and strategy. Served as client liaison/project manager on leadership level for major clients including Baltimore Symphony Orchestra, Y of Central Maryland, United Way of Central Maryland, and others.• Implemented sales of company’s existing data analytics services as in-depth research, strategy and prospecting tool for clients; now Tribune-wide initiative. • Worked with clients and analytics team to translate data into strategic plans for future client communications/marketing campaigns.• Negotiated creation of searchable digital editions into printing contracts for major clients.• Renegotiated company-wide printing contract to save more than $1 million annually.

Formerly Alter Communications

Directed design, content creation and production for more than 10 custom magazines. Oversaw work of graphic designers, freelance writers, freelance editor, and administrative staff. Served as high-level client liaison; created content for and edited several of the division's award-winning publications. Responded to RFPs, solicited new business, created job pricing. Negotiated printing contracts, including direct paper purchase. Initiated and executed marketing strategy for division and completely redesigned and restructured website.

Wrote and edited articles, advertisements, magazines, and marketing publications for companies including Adcom, Inc., US Internetworking, Inc., Alter Communications, and others.

Managed award-winning creative and interactive design company of 10 employees with focus on higher-education clients. Handled project management and strategic planning for the company’s largest clients. Responsible for staff HR policies, project scheduling and budgets.

Managed the conversion of all of major insurance carrier's sales collateral materials during rebranding from Blue Cross Blue Shield of Maryland to CareFirst BlueCross BlueShield. Responsible for creative services division of corporate communications department that created new corporate graphic identity standards and established schedule and process for conversion of all collateral materials during brand conversion. Managed appropriate and consistent use of brand on all printed sales materials and throughout company, and ensured that all publications were in compliance with insurance regulations. • Served as consultant to all areas of the company regarding strategic use of graphic identity/brand, new logo, and appropriate legal tag lines.