Yvonne Lyons Email and Phone Number
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Seasoned content strategist, content creator, and operations leader. An Oxford comma loyalist, I've had oversight of content creation and editing, marketing, and creative business units for more than 20 years. I am hyper-focused on business outcomes, with oversight of delivery, process, client service, and ultimately the bottom line. I currently oversee the development and execution of content marketing strategies including thought leadership content creation, design, and distribution for SMB B2B clients. I have more than two decades of combined experience in content marketing, publications management/operations, integrated marketing, creative development, and content strategy. I've directed creative for design projects and websites, and have planned, guided, and written all types of content. And I understand how to motivate teams to work together to create strong brands, achieve marketing goals, and focus on business objectives. My experience includes B2B content marketing, on the client side as well as the agency side, and I have the team-building and process-oversight experience to improve project flow, client experience, and profitability. Experience with: B2BThought leadership content developmentContent strategyMarketing strategyBusiness operationsTeam growth and managementLeadershipSocial media managementContent optimizationSEODigital publishing editionsInteractive contentEditorial planning/developmentEditingSpecialties: Content Marketing | Content StrategyContent Development | Editorial PlanningBranding | Marketing StrategyStrategy | Marketing for Non-ProfitsProcess ManagementDigital MarketingDirect Mail | Integrated MarketingEditing | Publications ManagementManaging Writers, Designers, ContractorsClient Account Management Profit & Loss | BudgetingOperations
Brg Communications
View- Website:
- rightsourcemarketing.com
- Employees:
- 17
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Senior Vice President Of Content StrategyBrg CommunicationsAlexandria, Va, Us
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Senior Vice President Of Strategy, Content & Client ServicesRight Source Marketing Mar 2019 - PresentArlington, Virginia, United StatesI ensure that we provide all Right Source clients with expert content strategy and planning, and guide execution for our teams to address client goals and get results. Responsibility for all delivery practices, internal processes and standards, client service, budgets, and pricing. Manage a book of small and medium-sized B2B clients personally, overseeing strategy and execution, editorial calendars, and delivery of the highest-quality thought leadership content on a variety of subjects from IR/capital markets advisory to technology, healthcare technology, and B2B healthcare services. -
Vice President Of Creative ServicesRight Source Marketing Jan 2016 - Mar 2019Baltimore, MdWith oversight of delivery including content creation and design services for all Right Source clients, my responsibilities included establishing creative process, mapping and overseeing the development of content strategies, and ensuring that content and design deliverables were of the highest quality and representative of client brand. Oversight also included full-time editing and writing staff and a league of freelancers. Guided content marketing strategies for several clients, creating and editing thought leadership content on a variety of tech and healthcare subjects.
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Vice President Of Content MarketingRight Source Marketing Feb 2013 - Jan 2016Baltimore, Maryland AreaDirected a growing content practice, overseeing content strategy, leveling up content quality, and broadening the company's ability to create complex content for a variety niche industries.
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PrincipalThe Lyonshare Consulting May 2012 - Dec 2013Baltimore, Maryland AreaWith a depth of experience that covers content strategy and creation, I've helped clients with traditional collateral material production, overall campaign strategy, as well as creation of thought leadership content and digital marketing. Also consult for clients in process and project management for large and small-scale projects, as well as overall small-business operations.
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Director Of Custom MediaSun Custom Content, A Division Of The Baltimore Sun Dec 2009 - May 2012Baltimore, Maryland AreaBranded and restructured custom media division including creation of new website. Services realigned to focus on cross-channel communications solutions for clients, elevating level of design and utilizing print publishing as well as digital distribution channels. Created first marketing and strategic plan for department. Managed staff of eight including graphic designers, project managers, sales staff, as well as freelance writers and editors. Oversaw creative direction, developed communications strategy, created web/campaign content and digital solutions; ensured that all design/content was in line with client goals and strategy. Served as client liaison/project manager on leadership level for major clients including Baltimore Symphony Orchestra, Y of Central Maryland, United Way of Central Maryland, and others.• Implemented sales of company’s existing data analytics services as in-depth research, strategy and prospecting tool for clients; now Tribune-wide initiative. • Worked with clients and analytics team to translate data into strategic plans for future client communications/marketing campaigns.• Negotiated creation of searchable digital editions into printing contracts for major clients.• Renegotiated company-wide printing contract to save more than $1 million annually. -
Director Of Custom MediaMid-Atlantic Media Oct 2004 - Dec 2009Formerly Alter CommunicationsDirected design, content creation and production for more than 10 custom magazines. Oversaw work of graphic designers, freelance writers, freelance editor, and administrative staff. Served as high-level client liaison; created content for and edited several of the division's award-winning publications. Responded to RFPs, solicited new business, created job pricing. Negotiated printing contracts, including direct paper purchase. Initiated and executed marketing strategy for division and completely redesigned and restructured website. -
Freelance Writer And EditorLyonsconsulting 2000 - 2004Wrote and edited articles, advertisements, magazines, and marketing publications for companies including Adcom, Inc., US Internetworking, Inc., Alter Communications, and others.
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Managing DirectorRobert Rytter And Associates 1999 - 2000Managed award-winning creative and interactive design company of 10 employees with focus on higher-education clients. Handled project management and strategic planning for the company’s largest clients. Responsible for staff HR policies, project scheduling and budgets.
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Creative Services ManagerCarefirst Bluecross Blueshield 1998 - 1999Managed the conversion of all of major insurance carrier's sales collateral materials during rebranding from Blue Cross Blue Shield of Maryland to CareFirst BlueCross BlueShield. Responsible for creative services division of corporate communications department that created new corporate graphic identity standards and established schedule and process for conversion of all collateral materials during brand conversion. Managed appropriate and consistent use of brand on all printed sales materials and throughout company, and ensured that all publications were in compliance with insurance regulations. • Served as consultant to all areas of the company regarding strategic use of graphic identity/brand, new logo, and appropriate legal tag lines.
Yvonne Lyons Skills
Yvonne Lyons Education Details
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Humanistic Studies, Writing And Literature Concentration
Frequently Asked Questions about Yvonne Lyons
What company does Yvonne Lyons work for?
Yvonne Lyons works for Brg Communications
What is Yvonne Lyons's role at the current company?
Yvonne Lyons's current role is Senior Vice President of Content Strategy.
What is Yvonne Lyons's email address?
Yvonne Lyons's email address is yl****@****sun.com
What is Yvonne Lyons's direct phone number?
Yvonne Lyons's direct phone number is +170368*****
What schools did Yvonne Lyons attend?
Yvonne Lyons attended The Johns Hopkins University.
What skills is Yvonne Lyons known for?
Yvonne Lyons has skills like Integrated Marketing, Digital Marketing, Publications, Advertising, Marketing Strategy, Publishing, Magazines, Content Development, Email Marketing, Social Media Marketing, Strategic Communications, Marketing.
Who are Yvonne Lyons's colleagues?
Yvonne Lyons's colleagues are Ali Amoroso Miller, Siraj Sirr, Will Marshall, Alecia Farley, Jason Gan, Nomvula Mahlangu, I Juzer Ghadiyali.
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