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The position deals with:- Social media marketing for the South Balkan Region (Facebook, Instagram, LinkedIn, YouTube management for Bulgaria, Macedonia, Albania and Kosovo)- Website maintenance for the South Balkan Region in terms of content, UX, UI, product catalogue, etc. (Bulgaria, Macedonia and Albania websites through Adobre Experience platform)- E-mail marketing using SAP Marketing Cloud system- Media relations (keeping close contact with media relations for approval process of PR publications)Platforms I have worked with in this position:- Facebook business manager- Facebook Creative studio- LinkedIn Ads and Page management- Google Ads- Google Analytics- Microsoft office- Adobe Experience- SAP Marketing Cloud- PRIMA- Hybris Commerce Cloud- Jira- Confluence- Hootsuite- BufferCompetencies used and developed:- Social Media Marketing- Project Management- Internal and External Communication- PR- Technical competencies- In-depth knowledge in the building and architectural industry- Marketing and Sales

For almost 2 years I had the pleasure of working with a wide variety of clients with the goal of building and enhancing their online presence. I expanded my professional expertise in social media marketing and was able to provide a 360-degree social media service for our clients.I was in charge of planning, executing and communicating all below-mentioned activities for clients such as Mercedes-Benz in Bulgaria (Silver Star Motors), the programme Smart Lady by Fibank, 101 Bar/Dinner, Sveti Lazar Hospital, Bansko Ski World Cup and more.- Social Media Marketing- Account Management- Content Creation- Social Media Marketing Strategy- Community Management- Paid ads in Facebook, Instagram, Google, LinkedIn, YouTube- Vlogging- Script Writing- Filming- Conceptualisation - Accounting- Budgeting- Negotiation- Creation and execution of Presentations and Pitch Offers- Media Planning- Live-streaming- Events Coverage on social media like Sofia Motor Show, Launches of new Mercedes-Benz car models, Winter-sports Events in Bansko - Participation in events execution like Bansko Ski season Opening and Bansko WorldCup- Concept creation, preparation and execution of social media games

- Native Advertising - Media Buying- work with platforms like Taboola, Yahooo and Outbrain for digital paid ads- Google Analytics- Work with metrics like: CPC, CTR, PVS, RPS, CPM, website traffic, Bounce rates, etc.- Ecxel

- Social Media Marketing- Facebook Watch- Facebook Advertising- Business Manager- Facebook Analytics- Facebook Watch Trainings and Presentations- Strategy- Community Management- Branding

Managing the IMEM Inholland Facebook Page, as well as, all related external communication and offline promotion in order to strengthen the general marketing efforts for promoting the study and the university. Responsibilities include:Preparation Phase: - Initial Research - Project Initiation Documentation- Project Plan- Social Media Strategy Outline- Launch Event PlanningImplementation Phase:- Launch Event Execution- Creating and updating the IMEM social media strategy- Generating, posting and managing content- Track progress of the Facebook page and Evaluating current strategy- Content Management for IMEM Facebook Page- Promotion and Marketing- Social Media Analytics- Preparation of weekly Analytics Reports- Events Organisation for Internal and External Marketing- Creating visuals (posters, flyers, banners)- Photography and Photo Editing- Market Research- Trend spottinghttps://www.facebook.com/imem.inholland

I was asked by Maurice Kemper (team leader of IMEM) and Susanne Kooren (head of promotion) if I would be interested in doing my internship in the IMEM Department of Inholland. The opportunity seemed intriguing and I accepted. My 6 month stay as an intern included working on various projects:- The concept development of an Alumni Programme for MEM and IMEM- The collaboration between Inholland and TEDxBinnenhof- Promotional Activities such as Open Days, Trial Study days, etc.- Potential Partners Research AnalysisMore detailed explanation about the various projects can be found below under the chapter of "Projects".

Being part of the Promo Team @ Inholland University requires a diverse range of task completion, such as:- Working on Open Days and other university events- Giving presentations to prospective students- Welcoming and guiding guests through the schedule and through the facilities- Operating with the equipment (Auditorium microphones, screens, audio, speakers, etc.)- Improving customer service in order to increase number of prospective students at Inholland, The Hague- Participating in Promotional Videos for the university

Organizing the Inholland X-Talks marketing campaign and all events related to the collaboration between Inholland University of Applied Scienes and TEDxBinnenhof as part of my internship at IMEM Inholland.

Position: General Manager/Project LeaderThe Project: Managing a radio station The project included activities such as: Developing a business plan; Developing and Implementing marketing, advertising and promotion strategies; Budgeting; Radio production (jingles, promos, commercials, radio show formats and hosting); Executing radio talk-shows and radio events.Tasks: Handling communication between client and team; Team Coordination; Allocating tasks; Hosting a radio talk-show (preparing play-books and hosting); Team Leading and Management

This project was conducted with the help of a team that I was leading. I was responsible for the event planning, advertising, promotion, and production program. I was also in charge of negotiating partners and sponsorships for the event. It was an amazing experience that started my ambition to work in the event management business.The partners for the event were: Plazza Dance Center (night club); Electric Force (dance formation); VS Dance (modern ballet group); Kristo (bulgarian rapper).The event successfully raised around 400 euros which were donated as needed supplements, instead of a cash payment. The home to which the donation was made is called "Home for children above the age of 3 with developmental disabilities DUGA".