Responsible for Refinitiv China digital solutions, focus on website, SEA, SEO, Display with driving optimal channel performance & revenue growth objective. Report to global Digital Localization Head (based in London)- Responsible for Digital Acquisition through website, organic and paid digital communication, data, tracking & reporting systems related to online marketing activity. Planning in collaboration with HQ related Teams and local agencies for execution.- Strategic planning from target definition to budget allocation among channels, own the campaign initiation and accomplishment with team collaboration, monitoring and optimizing, according to HQ budgets, targets and guidelines. Performance monitoring & tracking,responsible for related report consolidation by working with internal & external agencies.- Responsible for collaborating with International channel leads & prioritizing China market performance.- Works with key stakeholders, agencies and departments in Global Online, communicate with New York, London, Singapore, Tokyo, HK, Paris different region as routine work, structuring the resources and activities of the department/project.- Manages third party relationships; identifies required vendors, negotiates and monitors quality and cost of services.Achievements:- Growth: 28K leads generated + 87%; 352 MQL generated with annualized revenue up 25% compare with YOY- Growth: Created Chinese brand official website with aligned localization process, team and channels (Paid search, social media, feed ads).- Customer experience: Customer zone users +10%, feature deployment for customer zone, e-billing, access statements.- Productivity: Cost per leads (paid) CPL decreased 10%; lead to won deal 0.5% bps growth on 2019 average.

Website • Website sales ( pure online + web chat/chat)• Manage website campaign• Website content creation• Website UX( shopping, booking, PLE)• Make sure website sales/ user experience fluidly, coordinating with global marketing digital team• Website analysisPaid Media• Working with Media team and agency for SEA/DISPLAY • Campaign management/data analysis/Media Budget• user journey consistencyEarned media – SEO• Onsite content creation ( working with agency)• Offsite content creation ( working with agency)• Technical development ( working with agency and gMDT) • Monthly report ( working with agency)Direct call/JivoChat team management• Agency pitch/contract/management• Monitor daily chat team operation ( working with agency)• sales volume• analysisJoyview budget coordination• Coordinating with finance and marketing team for Great wall/Anji/Golden cost budget allocationJoyview new resorts opening • Present marketing plan to owner and get budget validationJoyview Thematic weeks• Leading new project for Joyview product line from 0 to 1 ( currently ongoing Thematic weeks for Golden coast petit chef)Achievements:- Growth: Club Med Website E-commerce sales +77% YOY, presents 18% of company business volume.- Growth: CN B2C total CN B2C users +49.60%; BE CVR +14.29%; BE Entry rate +21.74%; BE Entry number +34.59%; bounce rate - 4.03%- Growth: Created New sales channel – web chat business presents 10% of company business volume- Customer experience: Simplification of B2C user experience through shopping + booking + PLE user experience

• Manage all marketing solutions that will improve performance for the various digital channels and together with Revenue Management team to support property’s overall Revenue Per Available Room (RevPar) index and other key customer metrics according to brand.• Be responsible for all digital marketing initiatives for a hotel, manage all related third party accounts.• Plan and execute marketing campaigns at a property level, enabling more customized and need based digital marketing for hotels. Core role is to optimize the website marketing, manage the use of the star guest communications CRM tool, digital content management tools for third parties / or InterContinental branded websites, manage and execute digital advertising plan and be the primary owner of all relevant digital reporting.• Execute social media initiatives, developing strategies to improve user engagement and drive actions. Duties and Responsibilities• Digital advertising campaigns• Key word campaigns (SEM and SEO)• Destination sites (If any) for those markets considered to be major travel destinations• Other IHG websites marketing channels• Local and regional third party development and relationship• Third party tactical campaigns• Monitor sites such as TripAdvisor and creating a presence on social sites / blogs• Website Content Management & Maintenance• Third Party Account Management• Social Media Presence• Guest Communication Tool• Projects/Responsibilities• Media Planning & Analysis

.Operation and commercial animation Accor mobile solutions..Updating internal and external content in order to ensure proper exposure of mobile products and our service.Monitoring and Reporting of mobile business; Support project managers on the recipe solutions / .Products Managing the lifecycle of mobile applications; Competitive intelligence and mobile technology.

-personalised customer service -negotiate with customer -facing international customer around the world -doing professional sales and incoming training each month-interaction with different watch brand sales and marketing director in order to improve selling performance-order new watch each period-display the watch-calculation income statement.