Zachary Garrison Email & Phone Number

Louisville Metropolitan Area

Louisville, Kentucky, United States

Remote

Remote

Responsible and accountable for the execution and ongoing performance of paid advertising accounts across multiple channels for our multi-location VIP clients. My time was spent increasing my clients’ revenue by creating custom digital marketing strategies and optimizing paid search, paid social, display & YouTube campaigns to increase ROI. • Utilized Salesforce to manage projects across multiple teams and create dashboards to monitor and increase productivity• Identified roadblocks & bottlenecks in our campaign build processes and crafted team-wide standard operating procedures to reduce turnaround times and provide higher quality campaigns.

Louisville, Kentucky Area

Own the day-to-day marketing & sales for a financial advising firm while utilizing a mix of digital and traditional marketing strategies. Most of my time is spent planning and executing marketing campaigns across multiple channels to generate leads and increase revenue.• Launching and optimizing online and offline marketing campaigns that integrate email, print, direct mail, social media, SEO/SEM, and drip marketing initiatives.• Increased year-over-year production by 15% ($32 million to $37 million) during a global pandemic through traditional and digital lead generation & conversion.

Louisville, Kentucky Area

Owned the strategy, planning and execution of all inbound & outbound digital marketing initiatives for a diverse portfolio of clients. Most of my time is spent on monitoring website analytics, increasing website traffic through SEO, AdWords & Social Media campaigns, and optimizing our campaigns to increase conversions & ROI.• Wrote and optimized landing pages to increase conversion rates for multiple concurrent clients• Created custom digital marketing plans for each of our clients and helped them accomplish their marketing goals through optimizing their campaigns for increased performance.• Worked closely with clients to communicate their campaign performance in an easily digestible manner. I serve as the point of contact for any clients who have questions about their campaign or anything digital marketing related.

Paducah, Ky

Responsible for the digital marketing strategy for a portfolio of diverse clients as well as the execution & optimization of paid search campaigns, SEO optimization, and marketing research.• Increasing Client Search Rankings through SEO Optimization• Educating Designers and Content Creators about best SEO practices• Google Adwords & PPC Account Planning and Management• Google Analytics Monitoring & Analysis• Digital Media Strategy• Content Creation & Strategy for both Web & Print• Technical site analysis

Greater New York City Area

As an intern with Diversified Agency Services, I worked with a cohesive and motivated team to help incite collaboration and innovation within the different agencies under DAS and Omnicom as a whole.• Assisted in the planning and execution of several corporate events for prestigious corporate clients• Worked and thrived within a corporate setting and maintained relationships with other motivated professionals• Experienced a diverse workload ranging from data management to event logistics• Designed and distributed a weekly newsletter that included relevant news and information regarding Omnicom• Completed a research project where I identified a critical problem within the Marketing and Advertising industry and presented my findings and results to several upper level managers within Omnicom

Bachelor’S Degree, Marketing, Graduate

Activities and Societies: Phi Kappa Tau, College of BusinessB.S. in Marketing. Graduated Cum Laude with a 3.3/4.0 GPA.

Education record

Activities and Societies: Marching Band, Concert Band, Jazz Band, Chamber Choir