Zach Bergquist Email & Phone Number

Boston, Massachusetts, United States

• Utilize Excel, Google Analytics, Looker Studio, and Tableau to analyze and report social media, web, streaming, email, podcast and television broadcast statistics for national and local programs across GBH. Including: Antiques Roadshow, American Experience, FRONTLINE, NOVA, Masterpiece and WORLD Channel programs.• Develop and present dashboards, infographics and deliverables to producers and upper-management.• Collaborate with cross-functional teams to optimize media strategy and identify opportunities for audience development.• Conduct A/B testing to improve clickthrough rate on YouTube.• Fulfill ad hoc analysis and routine data warehousing to ensure the accuracy and quality of data sources.

Boston, Massachusetts, United States

Clients: Netflix, Staples, Avrio Health• Analyzed national market research and tracked delivery of video investments.• Projected TV ratings for future buys.• Supported the creation of client-facing deliverables for media recommendations and campaign reporting.• Entered programming and media buys in Mediaocean OX. • Maintained and reconciled invoices. • Assisted negotiators, supervisors and managers in communications with clients, networks and other stakeholders.

Greater Boston Area

• Supported the Web Services Team in assessing, transitioning and archiving content and collateral media for emerson.edu.• Utilized HTML to edit images, fix hyperlinks, create thumbnails, build webforms, and transform documents into web content for emerson.edu. • Proofread for stylistic and grammatical errors.

Greater Boston Area

• Assisted the Director of Web Services in the redesign and maintenance of the Emerson College app to ensure it is student-centric and user-friendly. • Analyzed consumer data to uncover new ways to enhance user experience and increase retention.• Developed consumer satisfaction survey and reported valuable insights to upper management.• Created collateral media.• Conducted a focus group.

West Bridgewater, Ma

• Managed debit memos, transferred and wrote off customer credits, and updated company database.• Scanned and processed customer checks, filed customer/vendor accounts, validated fashion inventory.

Master Of Science - Ms, Business Analytics; Concentration In Big Data Analytics, Gpa: 4.0

Bachelor Of Science - Bs, Marketing Communication; Minor: Business Studies, Gpa: 3.88