Senior Digital Media Analyst
Current- Utilize Excel, Google Analytics, Looker Studio, and Tableau to analyze and report social media, web, streaming, email, podcast and television broadcast statistics for national and local programs across GBH. Including.
- Develop and present dashboards, infographics and deliverables to producers and upper-management.
- Collaborate with cross-functional teams to optimize media strategy and identify opportunities for audience development.
- Conduct A/B testing to improve clickthrough rate on YouTube.
- Fulfill ad hoc analysis and routine data warehousing to ensure the accuracy and quality of data sources.