Execution, optimization and analysis for B2B Digital Marketing Campaigns focused on telecom technology solutions.

Through RCR Wireless News, Arden Media Company, has one of the industry’s largest and most engaged communities of ICT decision makers.I worked on optimization for a full list of turn-key, lead generation and marketing programs including editorial sponsorships, webinars, white paper syndication, podcasts, dedicated emails, custom written and video content, virtual events and talent acquisition.

Responsible for executing upper-funnel marketing automation strategies that generated 15k+ MQLs across all active campaigns. Optimization of emails, landing pages, and marketing automation processes. Performance analysis and reporting.- Developed campaign assets in Oracle Eloqua and Marketo including emails, forms, landing pages, segments and campaign canvases for new product announcements, webinars, giveaways, newsletters and nurture campaigns.- Implemented email production workflow system that I introduced for the global demand gen team as an early adopter of Microsoft Teams- Managed webinar publishing, email promotion and launches within ON24 and Adobe Experience Manager.- Designed and launched PathFactory Content Track increasing lead velocity through a featured product nurture series.- Strategized on A/B testing for email/landing page copy and design, report on performance results.- Provided SEO and Analytics support through Adobe Analytics, Google Analytics and BrightEdge reporting.

I led the digital marketing efforts for parent brand Nobilis Group and their subsidiary brands Dent Zone, PDRLINX, AutoBodyGuard, ReconLINX, DentGuard, and some private label programs for large Fortune 500 dealership groups and OEM Automotive brands.Managed strategic execution through our websites CMS, web analytics, email marketing platform, web-forms, SEO and developed UX prototypes for internal applications...created requirements docs for developers.Led digital design efforts for web-ads, landing pages, emails and micro-sites.I transitioned to a freelance consultant for the last 9 months, maintaining the relationship and responsibilities.From traditional paintless dent repair to revolutionary appearance protection technology and vehicle service contracts, Nobilis is unmatched in their offerings to dealers, agents and consumers.

Program Manager for Product Certification Testing including subject matter training to members, individual and groups.- Launched new website, email program, and social media properties.- Developed and presented webinars for major trade-publication. - Wrote and published Press Releases.

-Authored 34 articles for the athletic website ‘rattlerathletics.com’-Produced audio intro for the STMU athletic web series ‘Talking Rattlers’

-Cold-called prospective season ticket holders, securing nearly $10k in ticket sales-Created and maintained a manual CRM system