Lead communications and marketing strategies to connect, communicate and engage effectively with a wide range of internal and external audiences.

Lead the Marketing & Communications Content Development Team, serve as editor of the university magazine, serve as the university's media spokesperson, and provide strategic communications consulting to a variety of campus partners including admission, advancement, and the office of the president.

Advance Puget Sound’s brand and raise visibility for the work of faculty, students, and key strategic initiatives through development of communications, public relations, media relations, and marketing initiatives designed to engage prospective students, alumni, donors, and the community.

Senior-level specialist in communications, public relations, social media, advertising and brand management working collaboratively across campus to plan, execute and measure communication activities to support the college's goals.-Serve as the college's primary media contact and spokesperson, representing the college on a range of institution-wide issues, including issues with high-risk and high-opportunity potential.-Provide leadership and direction for college-wide media relations, internal and external communications, issues management, community relations, advertising, social media and promotions.-Advise college leadership on communications issues and assist in strategizing, preparing, and disseminating executive communication.-Work with leaders from across campus to define, develop and implement communication, promotional, and relationship-building strategies to support Evergreen's goals in recruitment, marketing, fundraising, branding, awareness, alumni engagement and government relations.

-Served as one of the key contacts between the university and news media, including print, television, radio and other influencers on the web and in social media. -Publicized campus events to the university and to the general public.-Developed content, utilizing a professional level of writing, editing, proofreading and video-storytelling skills, to best illustrate the university’s messages and stories. -Identified and practiced best use of communications techniques for the web, social media, print and various broadcast platforms. -Contributed to the planning and production of the university’s magazines and other collateral.-Conceived, scheduled and implemented a variety of print and web projects from across campus, brainstorming and collaborating with designers, campus clients and artists.-Guest lectured in undergraduate courses on a variety of subjects including Public Relations, Online Marketing, Political Campaigns, and Event Planning.

Contributed features, editorials and blogs to numerous publications throughout the Pacific Northwest including The Tacoma Weekly, The Anchorage Daily News, South Sound Magazine, Post Defiance, The Fife Free Press, Our American Generation and The Daily Emerald.www.clippings.me/zachpowers

-Managed and expanded media relations. Worked in close partnership with local and regional editors and journalists. Regularly earned cover stories in Greater Tacoma’s three widely-read newspapers and several Seattle media outlets. -Led communications and storytelling components of successful $350k capital fundraising campaign. -Directed online and social media marketing and outreach, specialized email campaigns, and weekly e-newsletter. -Expanded community outreach to create promotional partnerships and programming with nonprofits, school districts, higher education institutions, government agencies, etc. -Executed all advertising buys, led market research, strategic advertising planning and rate negotiations. -Led the design of all fliers, posters, web designs and weekly newspaper ads both individually and collaboratively with in-house and contracted designers. -Wrote and directed television commercials, in-theater video advertisements, and YouTube promotional videos.

Contributed cover stories, features, editorials, film reviews, and interviews to The Weekly Volcano. Covered visual and performance arts, public transit, LGBTQ rights and civil liberties, K-12 and higher education policy and elections.Cover Stories~ "Education In Tacoma: A Round Table Discussion"​ (5.26.11)~ "Marriage Equality: Taking the lead"​ (11.22.11)~ "What's Next?: A look at the present and future of Washington's LGBT movement." (3.28.13)

Led campaign communications, strategy, field mobilization and data organization.-Co-developed campaign messaging, strategy and branding. -Directed writing, media and community relations, social media, and campaign headquarter operations.-Directed and co-directed video production, photography and graphic design.-Managed partnerships between candidate, consulting firm, steering committee, contributing organizations, staff, and volunteers. -Hired voter contact team and interns; recruited and managed 150+ recurring volunteers.

Served in the office of State Senator Christine Rolfes. -Led constituent relations, scheduling and office administration.-Managed inquiries and communications with lobbyists, members of the media, and legislative staff.-Contributed writing, design, and photography to the Senator’s constituent newsletter.-Completed research related to bills, constituent casework and legislative process.

Led campaign communications, strategy, field mobilization and data organization.-Co-developed campaign messaging, strategy and branding. -Directed writing, media and community relations, and social media.-Developed campaign website, videos and literature.-Oversaw campaign budget, media buys, and relationships with service providers. -Recruited and managed 120+ recurring volunteers.

Redesigned communications and community marketing strategy for engaging students online. -Managed day-to-day communications needs of the office, promoting programs and campaigns to student body, faculty and the Greater Olympia Community.-Implemented new methods of storytelling using video and social media.-Completed research to determine best communications methods and mediums.

Co-led campaign communications, strategy, field mobilization and data organization.