Zach Terry, Mba's Location
Raleigh-Durham-Chapel Hill Area, United States, United States
Zach Terry, Mba's Contact Details
Zach Terry, Mba work email
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Zach Terry, Mba personal email
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About Zach Terry, Mba
Omnichannel Marketing professional with over 12 years of experience promoting best-in-class brands to tech savvy consumers across the cycling, athletic apparel, consumer electronics, and automotive industries, ranging from Independent Small Businesses to Fortune 500 Companies.
Zach Terry, Mba Work Experience Details
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Director Of EcommerceSuperatvChapel Hill, Nc, Us -
Senior Director Of MarketingCj Pony Parts Apr 2023 - PresentHarrisburg, Pa, Us -
Director, Marketing & Online, Car ToysWireless Advocates Dec 2022 - Apr 2023Seattle, Washington, UsWorked with internal and external teams to spearhead the modernization of Car Toys (a Brettler Company), which is a specialty retailer with 48 locations across the Seattle, Portland, Denver, Houston, and Dallas RTAs, within the 12V industry. I managed 4 direct reports and four agencies to execute aggressive goals including re-platforming, earned media strategy, and transitioning from offline marketing dependency to modern digital tactics. -
Director, E-Commerce & Marketing, Wireless AdvocatesWireless Advocates Jun 2022 - Dec 2022Seattle, Washington, UsMy goal at Wireless Advocates (A Brettler Company) was to help drive Omnichannel transformation in our corner of the mass retail, telecommunications space. At WA, we managed all sales for T-Mobile, Verizon, and AT&T within Costco locations and Military Bases. My scope covered all aspects of Omnichannel Marketing within our channels. This included data driven campaign management, creative direction, full funnel demand gen, website merchandising & optimization, MDF oversight, relationship management, in-store print materials, and everything else that goes into driving a seamless omnichannel experience that puts the customer and the data first. After 5 months in this role, I was promoted to Car Toys (another Brettler organization) when the company unexpectedly closed its doors after 15 years.
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E-Commerce Business Manager, Tablets, Smart Devices & MotorolaLenovo Feb 2021 - Jun 2022Morrisville, Nc, UsIn this role I owned end to end D2C E-Commerce Strategy for Consumer Tablets, Moto Phones, IoT, 5G, AR/VR, and Smart Devices categories on Lenovo.com for North America. I built strategies with global supply chain and fulfillment teams to deliver our products to our customer base on time, lead discussions with omni-channel, marketing, search, and analytics teams to accelerate demand gen using SEM/SEO and paid-social, was responsible for end to end merchandising strategy and execution of campaigns from upper funnel UX strategy through checkout and retention on Lenovo.com including new product launches and GTM strategy, and defined weekly and quarterly targets on KPIs (revenue, gross profit, attach rate, penetration rate). -
North American E-Commerce Merchandising ManagerLenovo Mar 2019 - Feb 2021Morrisville, Nc, UsAs the NA SS&P Merchandising Manager I was responsible for end to end merchandising of a $100M+ portfolio with 70+ accessory and consumer electronics brands on Lenovo.com for the US and CA markets. I contributed to strategic direction on major merchandising projects and marketing campaigns with global, cross functional stakeholders within a matrix organization, while also balancing responsibilities as an individual contributor who’s part of a larger team. We achieved hyper growth over a two year period and crossed the $1B threshold.By collaborating with my UX, 4P, design, and development colleagues, as a group, we were able to drive record breaking growth year over year while also having a whole lot of fun!
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Us Marketing And Sales SpecialistGarneau May 2018 - Mar 2019St-Augustin De-Desmaures, Quebec, CaIn this role I worked remotely for Garneau, a French-Canadian Cycling company who is among the top cycling brands across the globe.My role was a hybrid position that combined E-Commerce, marketing and sales elements. I would work with cross functional teams to identify and create annual product and branding campaigns to deliver across a variety of audiences during our fiscal year. On the B2C side, I worked with stakeholders to help define our annual campaign calendar, and target the types of content we needed to push the campaigns throughout the year. Ultimately my work contributed to naming product lines, writing copy, blogs, and videos, and writing emails. We also launched a new responsive web design, which I contributed to the overall merchandising of during the design and development process.On the B2B side I was national key accounts manager during an unexpected time of transition for the company. I worked with key retailers such as REI, Amazon, and Backcountry.com on seasonal line presentations, special make ups, sell in strategy, MDF contributions, and organized trade show representation. During my time at Garneau I contributed to significant growth in both the sales and marketing channels while focusing on most relevant KPIs. We were able to take marketshare and become the #1 stocked brand in the US market.Very unexpectedly, I was recruited away from Garneau by the Lenovo NA eCommerce team. While I was extremely sad to leave the cycling industry, I was excited to learn about the tech and consumer electronics industries, and expand my knowledge base and skillset. -
Brand Communications ManagerPerformance Bicycle Aug 2017 - May 2018Chico, California, UsAfter spending 6 years on the merchandising team at Performance Bicycles I moved over to the Marketing team as the Brand Communications Manager. It was an extremely fun position where I was able to work with internal teams to provide direction on new marketing campaigns.I developed a UGC sales strategy through content ambassadors, sponsored the Fuji-Performance Factory Enduro Team, spearheaded all social campaigns, seeded products for reviews to media groups, was a blog contributor, and online personality, or “face” of Performance Bicycle, through the Performance Bike Scoop and our YouTube product review channel, among many other contributions.I significantly grew our social presence and following during this time, and created an all new #bikeloveisreal campaign that we used for giveaways and social campaigns. The hashtag is still in frequent use amongst die hard cycling IGers across the globe.By this time in my cycling career I had began to really admire the work I was seeing done amongst my partners on the branded side of the industry, and took a job at Garneau Sports, INC to learn about the other side of the industry. -
Product Manager For Apparel And FootwearPerformance Bicycle Jun 2014 - Aug 2017Chico, California, UsIn this role I oversaw a $30M business across multiple categories, planned, developed, and grew the Performance line of men's and women's cycling apparel, selected branded retail and direct assortments to complement our private label brand, and drove sales and promotions in all channels of the business. During this time I witnessed first hand the shift to digital eCommerce marketplaces and boutique internet brands that have defined our space today.This was by far one of the best jobs I've ever had from a professional development stance. This role did the work of a 4P category manager, retail buyer, and house branded apparel product manager who had a hand in the design and development of our private label brand. I owned the apparel and footwear product lifecycle through all stages and was able to work with some of the best brands in the cycling space. I had one direct report, and provided direction to our design, development, marketing, planning, distribution, and retail sales/merchandising teams across Performance Bicycle's 100+ specialty retail locations, as well as an expanded online ecommerce business.I was able to "defend and extend" our apparel business at the time. We covered the bread winning categories while expanding into women's specific, footwear, athleisure, and urban cycling categories. Our team was able to drive strong gains in sales during a challenging time where the rest of the industry was stagnant. My strong sense of direction and new approach on the cycling industry ultimately landed our products in nationwide buyer's guides, cycling guides, YouTube channels, and even on a super bowl commercial, which then led me to another role on our Marketing team.
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Apparel Merchandising AssistantPerformance Bicycle Nov 2012 - Jun 2014Chico, California, UsDuring my time as MA I really focused on the blocking and tackling, or "boots on the ground" daily tasks of our apparel team, but also began to get a real taste of assortment planning, product development, 4P strategy and global supply chain requirements.I assisted in buying and selling cycling apparel and shoes for over 100 stores and an online direct business. I was responsible for driving email and web promotions on a daily/weekly/monthly basis for apparel/footwear, and was given the urban specific cycling apparel and accessory category manager responsibilities to drive those areas of the business. I would also maintain all backend operations to merchandise Performance stores and www.performancebike.com appropriately, was able to assist in R&D of the Performance proprietary apparel line, tested potential vendor apparel to ensure product quality, and attended retail trade shows to find potential brands to add incremental sales to the Performance apparel business.This role basically did a little bit of everything.A strong work ethic with sales lifts in my categories, and a progressive outlook on our apparel and footwear business ultimately provided the opportunity to step into the category/product manager role.
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Web MerchantPerformance Bicycle Nov 2011 - Nov 2012Chico, California, UsMy first role at Performance was the Web Merchant, who in essence was the floor Manager for our ecommerce site, Performancebike.com. I was the first person to ever hold this new role, which was created during the early phases of digital transformation in the blended retail space.My role here was to work with internal teams to ensure performancebike.com was merchandised and promoted according to company's standards and industry best practices for online direct sales, as well as perform analysis of site functionality, sales data, and relevancy of site content. We launched a new website during this time and began to build the framework for BOPIS and BOSFS. I was on several committees during this time, including an omni-channel committee that helped identify future business requirements that would eventually lead to Performance Bicycle being an award winning omni-channel retailer in the US.
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Shop ManagerThe Bicycle Chain May 2010 - Nov 2011Chapel Hill, Nc, UsWhile at The Bicycle Chain, Chapel Hill, I managed a team of 7 direct reports across the sales and service departments, and led all aspects of a brick and mortar retail operation. Staff training, scheduling, customer service, sales, inventory management, and forecasting/purchasing were the primary responsibilities of the role. While I was there our store saw healthy sales increases during a stagnant time of the industry due to top quality product assortment, high levels of customer service, and unparalleled staff knowledge. Towards the end of my tenure here my wife and I had twin daughters, and I moved on to Performance Bicycles, who at the time was the largest cycling eCommerce and B&M retailer in the world. -
Pro PatrollerCataloochee Ski Area Dec 2005 - Apr 2011 -
Sales AssociateThe Clean Machine, Inc Aug 2009 - Apr 2010At this time in my life I had began cycling regularly to lose a significant amount of weight, and I fell in love with the sport. I wanted to know everything there was about cycling and share my excitement with other folks looking to learn more. I left my job at the ACPA on great terms and began working at The Clean Machine, which is a high end cycling retailer where we did an incredible amount of annual volume. I was frequently among the top 5% of sale associates across the 5 store chain, and ultimately was promoted to manager at one of our sister stores in the area.
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Meetings CoordinatorAmerican Cleft-Palate Craniofacial Association Jul 2007 - Aug 2009While at the ACPA I worked with staff and volunteers to organize an annual seven-day educational symposium, with over 200 courses for medical professionals in the Cleft Lip/Palate, and Craniofacial field. I was able to manage many different areas of the annual planning process including event marketing, abstract processing, program selection, registration processing, hotel logistics, website development, and attended the conferences in person to run logistics. It was a great experience and I met some great friends and mentors while in this role.
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Tech RepArmada Skis Aug 2006 - Mar 2009Park City, Utah, UsSupported the Southeast Armada Skis team with on snow demos, clinics, and trade show representation at the annual SIA show in Las Vegas. -
District ExecutiveDaniel Boone Council Inc., Boy Scouts Of America Sep 2005 - Jul 2007Working as a District Executive at the Daniel Boone Council was my first full time position out of college. I was in charge of establishing new organizations within my service area, managing donor and fundraising campaigns, and providing leadership to over 1000 individuals across a four county service area. My efforts were nationally recognized for far surpassing my KPIs for both years I was there. I also served as the health officer and high adventure director at Camp Daniel Boone in the summer where I managed 15 direct reports, provided staff training, and was responsible for the safety, health and wellbeing of over 1500 staff and campers on a week to week basis.Ultimately I moved out of rural Western North Carolina to Chapel Hill to pursue new opportunities.
Zach Terry, Mba Skills
Merchandising
Retail
Marketing
Cycling
Sales
Management
Footwear
Apparel
Customer Service
Sporting Goods
Inventory Management
Outdoor Industry
Product Development
Training
Cycling Apparel
Bicycle
Marketing Strategy
Website Merchandising
Non Profit Leadership
Fit
Cpfr
Brand Development
Budgets
Visual Merchandising
Inventory Control
Process Improvement
Trade Shows
Direct Marketing
Product Management
Grassroots Fundraising
Athletic Apparel
Fundraising
Merchandise Planning
Process Scheduler
Store Management
Product Marketing
Forecasting
Purchasing
Brand Management
E Commerce
Program Management
Email Marketing
Sales Management
Multi Channel Marketing
Zach Terry, Mba Education Details
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North Carolina State UniversityLeadership And Marketing -
Harvard Business School OnlineCt In Disruptive Strategy
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Western Carolina UniversityParks And Recreation Management
Frequently Asked Questions about Zach Terry, Mba
What company does Zach Terry, Mba work for?
Zach Terry, Mba works for Superatv
What is Zach Terry, Mba's role at the current company?
Zach Terry, Mba's current role is Director of Ecommerce.
What is Zach Terry, Mba's email address?
Zach Terry, Mba's email address is za****@****ike.com
What is Zach Terry, Mba's direct phone number?
Zach Terry, Mba's direct phone number is +198093*****
What schools did Zach Terry, Mba attend?
Zach Terry, Mba attended North Carolina State University, Harvard Business School Online, Western Carolina University.
What are some of Zach Terry, Mba's interests?
Zach Terry, Mba has interest in Non Profit Fundraising, Skiing, Local Music, Cycling, Audio Recording And Mixing, Emergency Medicine, Health.
What skills is Zach Terry, Mba known for?
Zach Terry, Mba has skills like Merchandising, Retail, Marketing, Cycling, Sales, Management, Footwear, Apparel, Customer Service, Sporting Goods, Inventory Management, Outdoor Industry.
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