Right Hand To Nick Digiovanni // Head Of Content
Current• Oversee day-to-day operations of the brand, including identifying new content opportunities to launch on social media platforms and managing strategic marketing campaigns• Lead production process for all YouTube videos (e.g., several Guinness World Records, Cooking for The World’s Heaviest Sumo Wrestler); content generated 30M+ new followers, 10B+ views across platforms• Manage relationships with talent teams to secure video collaborations with celebrities (e.g., Tom Brady, Jonas… Show more • Oversee day-to-day operations of the brand, including identifying new content opportunities to launch on social media platforms and managing strategic marketing campaigns• Lead production process for all YouTube videos (e.g., several Guinness World Records, Cooking for The World’s Heaviest Sumo Wrestler); content generated 30M+ new followers, 10B+ views across platforms• Manage relationships with talent teams to secure video collaborations with celebrities (e.g., Tom Brady, Jonas Brothers) and brand partnerships (e.g. McDonald’s, Toyota)• Lead recruiting and hiring processes (e.g., job descriptions, interviews, onboarding) • Created video campaigns to raise awareness about food insecurity; coordinated donations of 15M+ meals to people in need (e.g., world record for turkeys donated in 24 hours, “1 View = 1 Meal Donated” video with MrBeast) Show less