• Oversee day-to-day operations of the brand, including identifying new content opportunities to launch on social media platforms and managing strategic marketing campaigns• Lead production process for all YouTube videos (e.g., several Guinness World Records, Cooking for The World’s Heaviest Sumo Wrestler); content generated 30M+ new followers, 10B+ views across platforms• Manage relationships with talent teams to secure video collaborations with celebrities (e.g., Tom Brady, Jonas… Show more • Oversee day-to-day operations of the brand, including identifying new content opportunities to launch on social media platforms and managing strategic marketing campaigns• Lead production process for all YouTube videos (e.g., several Guinness World Records, Cooking for The World’s Heaviest Sumo Wrestler); content generated 30M+ new followers, 10B+ views across platforms• Manage relationships with talent teams to secure video collaborations with celebrities (e.g., Tom Brady, Jonas Brothers) and brand partnerships (e.g. McDonald’s, Toyota)• Lead recruiting and hiring processes (e.g., job descriptions, interviews, onboarding) • Created video campaigns to raise awareness about food insecurity; coordinated donations of 15M+ meals to people in need (e.g., world record for turkeys donated in 24 hours, “1 View = 1 Meal Donated” video with MrBeast) Show less

Seed investor in a company that revolutionizes how brands buy sponsorships from creators

Ran the finances of the largest student-run music festival in the country, with a $500K+ budget. Contracted with artists such as Dominic Fike, Offset, Playboi Carti, Omar Apollo, Tinashe, Sean Kingston, Remi Wolf and more.

• Developed a Tableau dashboard to analyze the efficacy of different promotional campaigns and the life-time value (LTV) of guests who participated in each campaign• Analyzed competitor price increases for comparable menu items over the past few years to help executives determine internal price increases• Optimized placement of QR codes within Shack retail locations to increase sales and drive app downloads by evaluating historical clicks on QRs by location. Aimed to achieve a 20% lift… Show more • Developed a Tableau dashboard to analyze the efficacy of different promotional campaigns and the life-time value (LTV) of guests who participated in each campaign• Analyzed competitor price increases for comparable menu items over the past few years to help executives determine internal price increases• Optimized placement of QR codes within Shack retail locations to increase sales and drive app downloads by evaluating historical clicks on QRs by location. Aimed to achieve a 20% lift in engagement per QR Show less

• Developed an algorithm that assigns each &pizza shop a ”Guest Experience Score” based on customer mentions online that executives use to determine Shop Leader bonuses• Created visualizations of sales data using SQL and the application Domo to help build a company “Flash Sales Report” which is used by executives to track KPIs by shop location• Controlled and operated all daily facets of the company’s “Hero Pie” program during the pandemic, in which I developed and used Salesforce… Show more • Developed an algorithm that assigns each &pizza shop a ”Guest Experience Score” based on customer mentions online that executives use to determine Shop Leader bonuses• Created visualizations of sales data using SQL and the application Domo to help build a company “Flash Sales Report” which is used by executives to track KPIs by shop location• Controlled and operated all daily facets of the company’s “Hero Pie” program during the pandemic, in which I developed and used Salesforce workflows to distribute over 100,000 pizza codes to healthcare workers• Responded to and monitored guest feedback on text, voicemail, email, Facebook, Twitter, Yelp, TripAdvisor and Google My Business Show less

• Analyzed data from multiple scholarly sources to help CEO create a report on the restaurant industry• Operationalized outreach for national and local press campaigns which led to feature stories in DC Inno and Washington City Paper• Compiled a list of the catering models of over 100 catering companies in the DC area to restructure pricing model around competitors• Recruited by CEO to re-join for my second (and third!) summer in a row to help propel company during crucial time of… Show more • Analyzed data from multiple scholarly sources to help CEO create a report on the restaurant industry• Operationalized outreach for national and local press campaigns which led to feature stories in DC Inno and Washington City Paper• Compiled a list of the catering models of over 100 catering companies in the DC area to restructure pricing model around competitors• Recruited by CEO to re-join for my second (and third!) summer in a row to help propel company during crucial time of growth Show less

Founded, managed and played saxophone in a jazz combo band. Claim to fame: We got hired to play at the Bill & Melinda Gates Foundation holiday party