Right Hand To Nick Digiovanni // Head Of Content
Current- Oversee day-to-day operations of the brand, including identifying new content opportunities to launch on social media platforms and managing strategic marketing campaigns
- Lead production process for all YouTube videos (e.g., several Guinness World Records, Cooking for The World’s Heaviest Sumo Wrestler); content generated 30M+ new followers, 10B+ views across platforms
- Manage relationships with talent teams to secure video collaborations with celebrities (e.g., Tom Brady, Jonas… Show more
- Manage relationships with talent teams to secure video collaborations with celebrities (e.g., Tom Brady, Jonas Brothers) and brand partnerships (e.g. McDonald’s, Toyota)
- Lead recruiting and hiring processes (e.g., job descriptions, interviews, onboarding)
- Created video campaigns to raise awareness about food insecurity; coordinated donations of 15M+ meals to people in need (e.g., world record for turkeys donated in 24 hours, “1 View = 1 Meal Donated” video with MrBeast).