Zach Ferguson Email & Phone Number

Seattle, Washington, United States

Greater Seattle Area

Seattle, Washington, United States

Maui, Hawaii

• Develop and build the MauiGrown Coffee marketing plan to increase top-and-bottom line performance of the company’s products and services
• Assist in day-to-day operations by developing and implementing B2B & B2C e-commerce and in-store strategies
• Drive pricing and packaging strategy
• Design & develop new product imagery, bag designs, and marketing materials

Greater Seattle Area

• Helped run the new-biz machine at DNA by driving and managing all of the overarching New Business systems, as well as managing the development of the DNA brand.
• Worked directly with agency's leadership team to expand DNA's client portfolio and new-biz revenue.
• Was responsible for client prospecting, introducing DNA to potential clients, inbound management and pitches.

Boulder, CO

• Responsible for organizing, planning and responding to RFP and RFI proposals from prospective clients
• Assisted leading the pitches and wins for key accounts such as Nestlé, Herbalife, NetApp and NEI
• Managed 7,500 person V&S Crowd to gather insights and “Open Innovation” for pitches and creative briefs
• Managed the development of the new V&S website

Boulder, CO

• Assisted with the development of Infiniti’s Global campaigns and the launch of the Infiniti QX30: TV, Digital, Social, and Print
• Helped manage social feed for Hotels.com and the launch of "Captain Obvious Runs for President"
• Collaborated with American Airlines Strategy team to assist in preparing recommendations and marketing strategies for American Airlines AirPass
• Worked alongside new business team to pitch large CPG clientsContent: Infiniti Global Hotels.com / Captain ObviousFairLifeTwizzlersResearch & Planning:American AirlinesNew Business:XxxxxXxxxxx

Boulder, CO

• Supported Supervisors and Directors with content and materials for client meetings
• Assisted in management of clients such as Noosa, Soccer.com, and Sunshine Sweet Corn
• Conducted market research on both current and new biz opportunities
• Evaluated market trends and generated reports based on new findings
• Edited decks that would be sent to potential clients and presented during new biz meetings

Waltham, MA

• Assisted leading teams to coordinate first ever Bentley TEDx event
• Developed marketing communication campaigns, took on talent recruiting role to bring new speakers in, and worked closely with project leader to create work, speaker, and event operation schedule

Waltham, MA

• Co-Taught class aimed at helping freshman transition from high school to college.
• Acted as valuable resource and mentor for students regarding social and academic questions and issues.

Watham, MA

• Responsbile for residents, their concerns, and maintaining tranquility in dorm buildings.
• Coordinated hall events, facilitated solutions to problems, and handled confidential situations.

Maui, HI

• One of the first companies to deal exclusively with first and second hand soccer gear on the market
• Went through two rounds of private funding
• Predicted market trends and forecasts
• Created an international and domestic distribution strategy

• Collaborated with Nike North American Product Director and Lead Designer to design a segment of shoe products
• Crafted product briefs based on market trends using data analytics (SPSS)
• Blueprinted communication strategies for focus groups

Bachelor'S Degree, Bachelor Of Science: Marketing; Liberal Studies: Global Perspectives; Minor(S): Management & Law

Activities and Societies: Bentley University Campus Activities Board (CAB); Tedx-Manchester, UK; Tedx- Bentley; Bentley Marketing.

International Business/Trade/Commerce & Marketing

9-12

Activities and Societies: Student Government, Senior Class President, Honor Council, Athletics: Cross Country, Track & Field, Swimming.