Zach Horowitz Email & Phone Number

Madrid, ES

Madrid, ES

Madrid, ES

• Responsible for Marketing Automation efforts to support growth of new leads, including marketing-qualified leads, by converting site and email traffic through calls-to-action, landing pages, and lead generation content.
• Create, Monitor, and Maintain Hubspot Marketing Automation Workflows and Digital Content including Web Pages, Email, Video and Audio (podcast)
• Copyediting various content submitted by product team, including blog posts, ebooks, fact sheets, press releases and video content
• Manage and build various email lists and campaigns, including calls-to-action, and content used in Marketing email sends
• Track the efficiency of all channel marketing projects, and subsequently measure results with other team members
• Communicate marketing updates to the wider organization through a weekly internal newsletter

Rockville Centre, NY, US

• Responsible for assisting in online customer acquisition programs, analytics, budgeting and social feed management for Great Value Vacations. Digital marketing efforts generated $89 million in sales per year. Digital.
• Affiliate Marketing: Managed two affiliate networks that result in over $1 million in yearly sales
• Email Marketing: Created and executed email campaigns for two managed brands for a combined reach of nearly 400,000 subscribers
• Social Marketing: Revitalized the company’s instagram account; tripled follower count, quintupled engagement rate on unpaid posts and created a new channel for customers to reach out
• Display Marketing: Coordinated with various CPC, CPM & CPA networks to have the best product featured, most attractive creative elements used and report on performance
• Partnership Marketing: Coordinated with various tourist boards who featured offers on various platforms, resulting in $50,000 in monthly sales.

Bethpage, New York, US

• Soliciting funded marketing plans from suppliers for both co-op and brochure plans, in upwards of $3 million in revenue
• Trafficking marketing initiatives to relevant departments and functional teams
• Ensuring fulfillment of all marketing projects and initiatives from start to finish by: researching and obtaining content, requesting advertising pricing, adding creative input and distributing funded messaging
• Ensuring all marketing activities are scheduled and fulfilled
• Corresponding with clients to coordinate approval process
• Maintaining consistent marketing exposure across all channels for strategic partners

New Paltz, NY, US

• Planning and on-site management of marketing research surveys administered by laptops via Skype.
• Recruiting, interviewing and hiring of new research assistants.
• Supervising the project to ensure it is finished as effectively and efficiently as possible.
• Communicating information from top management down to research assistants.
• Presenting findings to the client upon completion of the project.

92866 Issy Les Moulineaux Cedex 9, FR

• Developing and actively maintaining positive brand presence on social media outlets.
• Developing, deploying and monitoring promotional campaigns targeting a market of college students.
• Conducting market research through social media, surveys, and focus groups.
• Organizing, advertising and promoting special events and promotional contests.
• Serving as a liaison between student body and management team.

• Planning and on-site management of multiple marketing research surveys administered by laptops via Skype.
• Recruiting, interviewing and hiring of new research assistants.
• Supervising the project to ensure it is finished as effectively and efficiently as possible.
• Communicating information from top management down to research assistants.
• Presenting findings to the client upon completion of the project.