Zach Keating, Mba Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Marlborough, Massachusetts, United States

- Led Sweet Baby Ray’s Brand Marketing strategy, reporting, and analytics for $540M in Retail business across BBQ, Wing, Marinade, Dipping, and Hot Sauce categories.- Worked cross-functionally on new Hot Sauce line launch with product development, legal, packaging, sourcing, sales, and agency teams to get 4 new SKUs into over 10,000 stores nationally. Developed pricing strategy, category positioning, selling materials, and social/media strategy as well.- Created and presented selling… Show more - Led Sweet Baby Ray’s Brand Marketing strategy, reporting, and analytics for $540M in Retail business across BBQ, Wing, Marinade, Dipping, and Hot Sauce categories.- Worked cross-functionally on new Hot Sauce line launch with product development, legal, packaging, sourcing, sales, and agency teams to get 4 new SKUs into over 10,000 stores nationally. Developed pricing strategy, category positioning, selling materials, and social/media strategy as well.- Created and presented selling materials at National Sales Meeting for Regional Sales Managers to leverage in key customer meetings to increase distribution levels and right-size shelf facings based on Brand market share for new, core, and tail SKUs.- Developed new selling vehicles for Sales Managers to leverage in key accounts, including wing & marinade shippers, hot sauce shippers, and new case counts & configurations for pallet programs in grocery & at Walmart. - Managed brand partnership, sponsorship, and licensing relationships with Bridgford (beef jerky + meat sticks), Texas Rangers, KC Royals, and explored new opportunities with large scale entertainment operating organizations. Show less

Burlington, Massachusetts, United States

- Managed the conversion of flavored coffees from Artificial to Natural flavors, including updating packaging, product naming, commercialization process, marketing support, cost & obsolescence management, and partnership execution.- Team lead for Seasonal program execution, provided marketing support, display design & activation, and portfolio mapping vs. internal and external competition.- Brand lead for the 2023 Holiday Gifting program & execution, curated product offerings, led… Show more - Managed the conversion of flavored coffees from Artificial to Natural flavors, including updating packaging, product naming, commercialization process, marketing support, cost & obsolescence management, and partnership execution.- Team lead for Seasonal program execution, provided marketing support, display design & activation, and portfolio mapping vs. internal and external competition.- Brand lead for the 2023 Holiday Gifting program & execution, curated product offerings, led design evaluation, assortment optimization, packaging sourcing, and commercialization.- As the Club Channel strategy lead for the brand, researched & developed unique and optimal strategies to help GMCR expand its reach in Sam’s, BJ’s, and Costco. Show less

Plano, Texas, United States

- Led Schweppes Seltzer 12pk to 8pk conversion, graphics refresh, and LTO flavor innovation project, securing buy-in from key cross-functional stakeholders to ensure all deadline were met.- Produced, analyzed, & delivered monthly & quarterly reporting and analysis to uncover business drivers and category trends to keep team informed of brand performance and armed with data points to drive initiatives.- Led the development of strategic operations plans & post-program analysis with… Show more - Led Schweppes Seltzer 12pk to 8pk conversion, graphics refresh, and LTO flavor innovation project, securing buy-in from key cross-functional stakeholders to ensure all deadline were met.- Produced, analyzed, & delivered monthly & quarterly reporting and analysis to uncover business drivers and category trends to keep team informed of brand performance and armed with data points to drive initiatives.- Led the development of strategic operations plans & post-program analysis with consumer engagement & commercial partners, and contributed to annual brand strategy development & presentations for 2023 and beyond. Show less

Plano, Tx

- Developed market-specific volume growth strategies for the Dr Pepper TM based on consumer purchase & consumption behavior in top Heartland markets for the brand.- Worked cross-functionally with media, content, regional sales, consumer engagement, and national account teams to socialize strategic recommendations & secure buy-in across the organization.- Presented research, findings, and recommendations to Keurig Dr Pepper Marketing Leadership Team.

Greater Atlanta Area

- Managed monthly financial reporting and cost variance analysis for $94M of business across North America.- Collaborated with Analytics & Advisory team to develop and maintain staffing, revenue, and cost models to forecast and manage growth.- Developed reporting to provide added visibility into gross margin pressure, tracked CapEx spend, and managed work-in-process for recovery audit claims.- Teamed with HR staff to build automated quarterly reports to calculate and allocate… Show more - Managed monthly financial reporting and cost variance analysis for $94M of business across North America.- Collaborated with Analytics & Advisory team to develop and maintain staffing, revenue, and cost models to forecast and manage growth.- Developed reporting to provide added visibility into gross margin pressure, tracked CapEx spend, and managed work-in-process for recovery audit claims.- Teamed with HR staff to build automated quarterly reports to calculate and allocate commission and bonus payouts for sales leads and managers, customized by business segment, customer, and account type. Show less

Greater Atlanta Area

- Managed the financial reporting, planning, and forecasting for 12 distribution centers across the country that handled $13B+ in product annually.- As a Project Lead, built a business case to convert Distribution Center labor from a 3rd party to Home Depot staff.- I created reporting that identified areas of operational opportunity for the team to more efficiently utilize our $225M in annual payroll expenses.- Built collaborative partnerships with Sr. Operations Directors, General… Show more - Managed the financial reporting, planning, and forecasting for 12 distribution centers across the country that handled $13B+ in product annually.- As a Project Lead, built a business case to convert Distribution Center labor from a 3rd party to Home Depot staff.- I created reporting that identified areas of operational opportunity for the team to more efficiently utilize our $225M in annual payroll expenses.- Built collaborative partnerships with Sr. Operations Directors, General Managers, and site-level administrators to ensure timeliness and accuracy in financial and operational reporting. Show less

Greater Atlanta Area

- Analyzed & validated data sets using SQL and Teradata to identify exceptions and errors in cost-allocation.- Created & maintained Tableau reporting dashboards for team, which allowed for efficient data analysis based on expense type and distribution platform.- Partnered with merchant teams to review supply chain financial results, and made actionable recommendations with the intent of reducing supply chain costs and increasing gross margin.

New York, New York

- Constructed demand functions and organized the distribution of product nationwide to maximize sales while minimizing costs and waste for 27 vendors generating $100M+ in annual business.- Collaborated with planning team to create order builds for products to be distributed to over 650 stores based on both current and historical demand, as well as forecasting special events and product launches.- Completed Executive Development Program and delivered $6M Capstone project plan with team.

Greater Atlanta Area

- Structured and worked on defining a project implementation plan for a $26+ million piece of a $300+ million project with a team of PMPs- Engaged in discussions with vendors to create Gantt charts, project maps and timelines, and documents to aid in defining corporate structure and resource allocation- Led team of interns to 1st place finish in SunTrust: Millennials in the Workplace competition and presented employee retention strategies to a leadership panel

Boston, Ma

- Planned and promoted information session that exceeded previous attendance record by 62%- Generated and maintained sales leads for Greater Boston area- Collaborated as an influential team member in organizing promotional events

Boston, Ma

- Completed bank reconciliations for property accounts- Organized 4600+ vendors and contacted deliquent persons for necessary tax forms- Created and maintained electronic database of property vendors

Master Of Business Administration - Mba, Marketing, Magna Cum Laude

Activities and Societies: Graduate Assistant - Terry College of Business

Bachelor Of Business Administration, Marketing, Strategic Management

Activities and Societies: Zeta Beta Tau, Goizueta Consulting Club, Cox Hall (Emory) Computing Center Staff

Bsba, Business Administration And Management, General

Activities and Societies: Zeta Beta Tau