Zach Nelson Email and Phone Number
Zach Nelson work email
- Valid
Zach Nelson personal email
- Valid
Zach Nelson phone numbers
I am a client “lifeguard” & brand “personal trainer”: • I save at-risk and/or ailing client relationships, keeping accounts safe from competitor or in-house encroachment. • I extend + convert project-based, limited-duration assignments into ongoing and growing client relationships through quick-turn value-added acquisition and retention campaign and program strategies. • I create the strategic “rocket fuel” that reinvigorates established but stagnating brands through innovative lead generation, nurturing and customer retention & growth strategies. • In the process, I drive consistent YOY account revenue growth, and foster order-of-magnitude improvements in brand engagement and conversion KPIs.Sector / Industry Expertise: • Consumer: electronics, packaged goods, high tech and automotive • Healthcare: managed care, medical device, OTC, DTC Rx/pharmaAccount Leadership Experience: • Strategy Practice / Capability: Definition/development of capability offerings and management of group billability targets, and resource planning and management up to 10 FTE direct reports • Client Engagement Leadership: Cultivation of senior-level client relationships on strategic accounts in partnership with account management and creative leads • Business Development: Pitching new business and identifying and cultivating organic growth opportunitiesFunctional Expertise: • Program definition: Lead generation & nurturing, branded experience and customer relationship marketing • Campaign design: Integrated digital & traditional spanning site, social, display/search, email, DM, and event • Annual marketing plan, pro forma / ROI model, opportunity analysis, QBR (performance assessment) creation • Communications tactical planning: Implementation “blueprints” containing segmentation schema, messaging architecture, content/offer strategy, channel strategy, and business rules that specify touchpoint cadence and personalization • Test & Measurement planning: Test & learn agendas, KPI definition, campaign evaluation, and analysis / optimization
Harte Hanks
View- Website:
- hartehanks.com
- Employees:
- 5
- Company phone:
- +1 (954) 429-3771
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Vice President, Marketing StrategyHarte Hanks May 2013 - PresentChelmsford, Ma, UsLead strategist responsible for all aspects of relationship marketing program vision, design, enhancement, and optimization.Sony: • Created annual plans, program strategies, campaign tactical plans, and learning agendas for the ten Sony electronics product lines and sub-brands served by HH responsible for driving YOY revenue growth of 5-10%. • Designed lead gen/nurturing “machine”, an interconnected suite of automated, dynamically-personalized triggers that identifies then nurtures leads from consideration to conversion. Touchpoints such as deal alerts, model-specific deep dives, and technology spotlights drove 10X higher lead gen, engagement and conversion rates vs. one-off, batched communications.Blue Cross Blue Shield: • Localized Medicare Advantage AEP campaigns on behalf of Nebraska, New York State, North Dakota, and Vermont affiliates grounded in consumer insights and regional marketplace dynamics exceeded lead and enrollment goals by 35-50%. • Reimagined and retooled traditional T65 age-based “New to Medicare” (NTM) migration programs to focus on “late retirees” that used rich data (ie, profile, self-reported, and behavioral) to identify seniors approaching retirement. Efforts improved lead gen and enrollment KPIs by >50% vs. traditional T65 campaigns.Nationwide: • Modernized affinity marketing program with automated email and direct mail strategies using predictive data (life stage and life events) pared with personalized content/messaging that cut cost per lead in half and doubled conversion rates vs. traditional calendar-based, batched lead gen efforts.Alcon: • Retooled underperforming cataract surgery lead gen / nurturing program, replacing static, prose-heavy messaging with persona-driven, personalized content and rich media (influencer videos and fact-based infographics) approach. Drove 6X improvement in response, engagement, surgery schedules, and surgery complete KPIs.
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Healthcare Strategy Director, Practice LeadDigitaslbi (A Publicis Groupe Agency) Sep 2012 - May 2013Boston, Massachusetts, UsResponsible for all LBi Health division strategy offerings including insight generation, planning, and optimization of consumer and healthcare professional digital campaigns on behalf of leading OTC and pharmaceutical clientsReckitt Benckiser • Led winning brand pitch team for Digital AOR assignment representing Mucinex, Delsym, and Cepacol brands Forest Laboratories • Namenda (Alzheimer’s Disease) and Cariprazine (Bipolar, Schizophrenia) strategic services lead for Digital AOR, corporate marketing and digital CoE divisions -
Vice President, Strategic Services Practice Lead; Head Of Corporate MarketingCramer Jun 2011 - Oct 2012Norwood, Ma, UsHeaded Strategic Services capability, overseeing a cross-functional team of ten Marketers, Strategic Planners, Analytics Experts, and Market Researchers. Responsible for all agency strategy offerings including account planning, business & digital strategy, and analytics. -
Vice President, Business And Digital StrategyPublicis Modem (A Publicis Groupe Agency) Sep 2009 - Jun 2011New York, New York, UsTime Warner Cable Relationship Lead and Head Strategist• Designed branded customer experience vision/strategic roadmap and trigger-based touch points program spanning TWC’s six regions and 13MM subscribers that drove 8% reduction in early-life churn. -
Digital Marketing Strategy ConsultantSapientnitro Feb 2009 - Aug 2009Boston, Ma, UsLarge Airline Client: Developed consumer strategy insight presentation materials and participated in new business pitch that resulted in awarding of branding and Digital AOR responsibilities. -
Vice President, Digital Strategy And AnalysisDigitas (A Publicis Groupe Agency) Jan 2007 - Jan 2009Boston, Massachusetts, UsGeneral MotorsLed online strategy and customer experience definition activities: * Conducted situation analyses and opportunity assessments of emerging digital trends (i.e., mobile, social marketing, and digital video) * Created vision, strategic roadmap and business requirements for common web site platform that centralized web experience of GM's 8 US divisions and 80+ nameplates * Developed strategic vision, opportunity assessment, and strategic recommendations to improve GM's “Certified Internet Dealer” program (ie, guidelines for soliciting and progressing retail auto sales leads)Blue Cross Blue Shield of Massachusetts (BCBSMA)Led client relationship and created Enterprise Web Vision and Strategic Roadmap including needs analysis, online brand vision, online experience strategy, and multi-year implementation roadmap
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Partner, Global Account DirectorOgilvyone Worldwide (A Wpp Agency) Sep 2003 - Jul 2006New York, Ny, UsIBM Global Small and Medium Business (GSMB) IBM Americas Systems Technology Group (Servers and Storage)Led integrated B2B marketing strategy and communications activities: *Led development of award-winning product launch campaigns *Designed and implemented highly-successful integrated lead generation programs *Co-created SMB brand extension and CRM program *Developed proprietary lead gen planning methodology to better coordinate sales and marketing efforts -
Management SupervisorRapp (An Omnicom Agency) Oct 2001 - Sep 2003New York, Ny, UsNovartis * Led online product launch, lead generation, and CRM efforts for Elidel (eczema therapy) * Grew Novartis relationship from one to three brands via ambitious business development efforts * Developed ROI analytical models tying customer lifecycle behaviors (e.g. data capture, member conversion) to business objectives (e.g. incremental revenue/cost, profitability)Pfizer * Led strategy, production, and optimization of e-newsletter serving 2MM+ subscribers that exceeded goal of producing a 20% YOY increase in household purchase of key brands (Listerine, Lubriderm, Benadryl, Sudafed, and Neosporin) -
Senior Strategy ConsultantWheelhouse Corporation Mar 2000 - Jun 2001Developed automated relationship marketing solutions leveraging database segmentation, content management, and campaign management tools.
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Internal Consultant: Ebusiness StrategyPfizer Consumer Healthcare Jun 1999 - Aug 1999New York, New York, UsDeveloped innovative Internet-based business models as part of corporate e-Business strategy team. -
Marketing DirectorWestern Wind Vocal Ensemble, Inc. May 1995 - Aug 1998Headed earned income initiatives of not-for-profit performing arts organization.
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Sales SpecialistSumarc Electronics 1992 - 1994Home theater and audiophile system design and installation
Zach Nelson Education Details
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Columbia Business SchoolFinance And Economics -
University Of North Carolina At Chapel HillMusic
Frequently Asked Questions about Zach Nelson
What company does Zach Nelson work for?
Zach Nelson works for Harte Hanks
What is Zach Nelson's role at the current company?
Zach Nelson's current role is Columbia MBA marketing executive with 25+ years designing and optimizing integrated digital campaigns working with premier agencies on behalf of the world's most revered brands.
What is Zach Nelson's email address?
Zach Nelson's email address is za****@****ail.com
What is Zach Nelson's direct phone number?
Zach Nelson's direct phone number is (800) 456*****
What schools did Zach Nelson attend?
Zach Nelson attended Columbia Business School, University Of North Carolina At Chapel Hill.
Who are Zach Nelson's colleagues?
Zach Nelson's colleagues are Carly Escober, Ma Gel, Concur 01, Joseph Apolto, Susan Pierce, Mcroggie Escoto, Brenda Barraza.
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