Zachary Plotkin Email & Phone Number

Boca Raton, Florida, United States

Directly reported to the Founder/CEO and served as the sole employee, managing many responsibilities to drive growth. Key achievements and responsibilities include:Retail Onboarding and Maintenance: Spearheaded initiative to onboard company and product on Lowe’s Home Improvement and Ace Hardware's online stores. Responsible for ensuring seamless integration with EDI platforms. Served as a main point of contact for technology and built relationships with retail representatives.EDI Fulfillment: Orchestrated Electronic Data Interchange (EDI) tasks, including order acceptance, shipping, invoicing, and daily inventory updates. Served as the main point of contact for SPS Commerce and Rithum. Successfully onboarded company and product onto both platforms.Sales: Spearheaded sales efforts for our flagship window AC bracket.Document Organization: Organized all company documents into Google Drive, creating a cohesive and seamless workflow for the team.Brand Strategy and Web Design: Revamped the company website using Squarespace and developed a brand strategy, including sales flyers, videos, and photos.Social Media Management: Established and managed Instagram, YouTube, TikTok, and Facebook accounts to enhance brand awareness and engagement.Content Production: Worked closely with the external video team to create an instructional video for our window AC bracket.

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

-Streamlined team workflow by implementing a content calendar, content repository, and data analysis tools, resulting in a 20% reduction in project turnaround time-Designed and updated various marketing content, including videos, presentations, and social media graphics, resulting in a 15% increase in website traffic and a 25% increase in social media engagement-Identified and connected new leads and prospective clients with the right showroom Principals, ensuring a seamless onboarding experience and maximizing customer satisfaction

Philadelphia, Pennsylvania, United States

-Analyzed large data sets from multiple sources, identifying performance trends and developing data-driven narratives to support campaign optimization strategies-Provided comprehensive support to campaign managers in generating insightful reports, conducting performance analyses, and formulating actionable recommendations for campaign optimization-Executed targeted advertising techniques including 1st, 2nd, and 3rd party data sets, contextual targeting, and publisher-direct partnerships to achieve client goals

Philadelphia, Pennsylvania, United States

I am grateful for my time as a LEGACY CO-OP as I learned each and every day I came into work. Here is what I did as a CO-OP:- Managed and developed a marketing strategy - Created content for social media that includes graphic design, video editing, and photography- Consistently posted to Instagram Stories (more than 10 per day)

Greater Philadelphia Area

•Assisted in successful planning and execution of product launch at Consumer Electronic Show (CES) in Las Vegas 2020•Created and hosted VyB’s podcast, “The VyBCAST”•Consistently collaborated with the marketing team to execute our social media strategy •Constructed and developed VyB’s education plan•Completed a 10-week internship through VyB’s Future Leader’s Program. Hiredas an employee following successful internship

Berkshires, Massachusetts

Group Leader at Camp Lenox (2019)- I was the leader of 9 staff members and 20 campers going into 6th grade. Being a Group Leader required me to manage my staff and campers closely, and the main priority is to keep the kids safe. Each day, I was in charge of planning and running all group periods as well as making sure each camper and staff member were in good spirits and safe. As a group leader I learned a lot of crucial skills that will help me in life. Patience and empathy were huge skills I honed down in being a group leader. Planning ahead, and sticking to the it but also being open to changing the plan when things don't go right is something I learned big time while being a group leader. Being in-front of the group 24/7 was something I enjoyed. It was hard at times and things were challenging but during those times I learned the most. Overall, being a group leader at Camp Lenox has been the best learning experience I have ever had and has prepared me to tackle anything that may come my way. Bunk counselor for campers going into 6th grade (2017), 7th grade (2018). Hockey coach for campers aged 7-16. - Being a camp counselor has taught me how to be a role model and lead by example. If I did something or said something, the chances are the kids would follow. Helping the campers become the best version of themselves, and teaching them the importance of teamwork were some of the things I taught them.

B.A. In Entrepreneurship And Innovation, Charles D. Close School Of Entrepreneurship, Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Ice Hockey, Close School Ambassador, Dragon '24Entrepreneurship & Innovation major with a concentration in New.

High School Diploma

Activities and Societies: Ice Hockey Alternate Captian Interact Club St. Baldrick's