Zachary Porter Email & Phone Number

Denver, Colorado, Us

Responsible for the continual improvement and optimization of the digital site, focused on improving user experience and conversion rate optimization.• Lead the site optimization team in their execution to continually elevate the consumer user experience of Smartwool.com.• Own the strategy and roadmap for all onsite programs, including A/B testing, onsite search and navigation, personalization, SEO, product reviews, product recommendations and other initiatives to increase site conversion & AOV.• Collaborate with the UX & operations teams to implement new site features and enhancements.• Monetate, Bloomreach, PowerReviews, Contentsquare, Medallia, Narvar, Klarna, JIRA, Google Analytics, and Salesforce Commerce Cloud

Denver, Colorado, Us

Responsible for the continual improvement and optimization of the digital commerce products to improve user experience.• Subject matter expert for the strategy and ongoing optimization of our onsite search and product features.• Manage the A/B tests on content to increase website usability and conversion rate optimization.• Execute optimizations for improving the customer journey to improve UX and product conversion.

Seattle, Washington, Us

Managed the strategy and content for Nordstrom Card Services collection collateral including letters, email, and texting. • Defined requirements for updates to content or visuals on collateral to increase effectiveness and overall user experience. • Subject matter expert for A/B Testing process, platform, and results analysis on collateral tests.• Advised on A/B testing statistical methods, design, sample size, and duration to ensure accuracy of campaigns.• Compiled post-test analytics to tell a story to determine an implementation strategy.• Outlook, Tableau, JIRA, Confluence, SharePoint, Workday.

Katy, Texas, Us

Managed the navigation and site search strategy through analysis of onsite shopping behaviors to improve product findability and overall user experience on the site. • Subject matter expert for Navigation and Site Search.• Execute optimizations for improving the customer journey to improve UX and product conversion.• Refined and executed optimizations for improvement for current taxonomy and customer-facing navigation to improve product findability and conversion rate optimization.• Facilitated site search strategy through analysis of search behavior and manipulation of search index, synonyms, ranking, sorting, and attribution. • Managed A/B tests on content to increase website usability and conversion rate optimization.• Reduced null search from 28% in 2017 to under 10% in 2018.• Google Analytics, Evergage, Adobe Experience Manager, Workday, WorkZone, and IBM Content Management.

Centennial, Colorado, Us

Managed user stories for A/B Testing on content to increase onsite shopping behaviors and website usability. • Subject matter expert for A/B Testing process, platform, and results analysis.• Conducted user experience testing to create improved web designs.• Defined innovative marketing experiences and features to increase online engagement and conversion.• Assisted in facilitation of scrum backlog grooming including writing functional requirements and acceptance criteria. • Optimizely, Rich Relevance, Sitecore, Google Analytics, Decibel Insights, and JIRA/Confluence experience.• Use of Agile Methodology.

Englewood, Co, Us

Managed the creation and execution of navigation and site search strategy through analysis of both onsite shopping behaviors and testing to improve website usability and user experience. • Subject matter expert for Navigation and Site Search.• Refined and executed optimizations for improvement for current taxonomy and customer-facing navigation to improve product findability and conversion rate optimization.• Facilitated site search strategy through analysis of search behavior and manipulation of search index, synonyms, ranking, sorting, and attribution. • GSI, SLI Systems, SOLR, Omniture, Google Analytics, Monetate, Rio SEO, and Trello experience.• During tenure, the site went from $75M annually to a projected $250M by the end of fiscal 2016.• The eCommerce penetration to total company sales increased from 2.8% @75M to 9.3% @250M.• In fiscal 2015 we were able to raise the navigation conversion rate by 133 BPS or a 40% increase.

Englewood, Co, Us

Manages a series of processes meant to further enhance the onsite search experience for the customer through the use of search and navigation. Responsible for the execution of navigation strategy through analysis of onsite shopping behaviors and testing of how navigation affects website usability. Execute site updates to the navigation layout to improve site metrics, including conversion rate. Work cross-functionally with marketing, merchandising, and category management to develop and enhance current and future onsite navigation strategies. Refine and provide recommendations for improving the current customer facing navigation experience.

Englewood, Co, Us

Manages a series of processes meant to further enhance the onsite search experience for the customer through the use of search and navigation. Responsible for the facilitation of site search strategy through analysis of search behavior and manipulation of synonyms, ranking, sorting and attribution. Adjust algorithm settings or modify search layout and pagination to improve search conversion. Work cross-functionally with marketing, merchandising, category management, and analytics to develop and enhance current and future onsite search strategies. Initiate cross selling tests as well as performance analysis.

Englewood, Co, Us

Manages the on-site customer experience for a specific subset of web categories and actively manages a series of processes meant to ensure the consistent integrity of the website. Coordinate content and imagery process. Upload and maintain external content on the website. Complete an analysis and review of products to create a better customer experience through a specified merchandising strategy.

Englewood, Co, Us

Build and maintain Ecommerce promotions and prices. Assists in managing the on-site customer experience for a specific subset of campaigns, initiatives and key pages. Will complete processes to actively manage the promotions and prices to supporting common business goals and objectives in the digital channel. Collect, review, and input data into downloadable formats while reviewing product, pricing, and signs for store locations.

Research and analyze current data and figures to determine effective marketing strategies to increase mobile application interaction for consumers. Use search engine optimization techniques to determine what advertising and other factors are currently working and what others should be altered to be more successful. Other general marketing techniques are applied when needed.

Run and maintain marketing strategies through word of mouth and social networking. Update clients on market fluctuations and current company information. Occasional customer service interaction.

Denver, Co, Us

Was a sales marketing intern with the Rapids soccer team under Kroenke Sports Enterprises. Duties included customer interaction and game day operations. Ran excel spreadsheets. Delivered tickets to customers. Leader of game day event called BenchWarmers. Used ticketing program to exchange and manage season ticket holders tickets. Increased knowledge in both marketing research and sales skills.