Zack Roberts Email & Phone Number

Boca Raton, FL, US

As a Senior Copywriter, I work on high-level creative concepting and management for our client's advertising campaigns across all platforms. Brands I help oversee include AutoNation, JetBlue Vacations, Jiffy Lube, Office Depot, Five Below, and McDonald's. I also consistently contribute to our new-business pitch team.

As a Copywriter, I help manage the writing on one of our agency's largest accounts, AutoNation, as well as 50 other retail automotive clients and Homestead Miami Speedway. I am responsible for creating high-level captivating advertising concepts for my clients in addition to delivering over 400 broadcast-ready scripts every month. I also heavily contribute.

As a Jr. Copywriter, I produce compelling creative concepts and content to be used in television, radio, print, digital, outdoor, and collateral advertising for AutoNation and all retail automotive clients. I also translate those concepts to production-ready scripts and manage multiple projects simultaneously while meeting deadlines.

As the Junior Integrated Media Planner on the Papa John's account, I organize and implement the day-to-day media planning development process across all channels. I coordinate with the client and vendors to meet objectives for all media including National Television campaigns.

I am directly responsible for carrying out day to day Integrated Media Planning operations for Dunkin Donuts, Extended Stay America, Lucky Brand, and Tire Kingdom accounts. I support the development and implementation of national, regional and local traditional and digital media campaigns. I utilize industry standard media planning tools including Kantar.

Hollywood Florida

Marketing Intern promoting several Chamber events including the 30th Annual Golf Classic, the Grapes for Grades wine tasting, and the Leadership Hollywood program. Created graphic designs and logos for flyers, posters, and banners, as well as designing for the Chamber website, emails, and Facebook page.

Gainesville, Florida

• Full time member of the “oldest and most prestigious leadership honorary in the State of Florida” which signifies “outstanding ability, leadership, and service to the University of Florida”

Gainesville, Florida

• Administered Student Government funds to the largest student run speakers bureau in the country allocating a budget of over $470,000.
• Managed finances for all ACCENT programs and co-sponsorships bringing in talent such as Michelle Obama, Shaquile O’Neil, and John Legend.
• Directed Finance Team and worked closely with the Chairman on all decisions pertaining to event accounts.

Gainesville, Florida

• Led large teams of 50+ Assistants and staff preparing for Speaker Events and coordinated all marketing and advertising efforts which include distributing flyers and posters, strategically placing banner and outdoor.
• Successfully generated mass media marketing campaigns on Facebook, Twitter, and Instagram promoting upcoming events and shows
• Produced televised commercial advertisements for the Daniel Tosh, Steve Wozniak, and Jeremy Piven shows, which produced an increased audience size, awareness, and participation.

Gainesville, Florida

• Organized schedules, tutoring, and programming for 40 new members to educate them on Fraternity values for the Phi Gamma chapter of Alpha Epsilon Pi at the University of Florida

Gainesville, Florida

• Organized all advertising strategies and production of promotional items for several events throughout the month of March
• Created branding strategy and designed new logo for promotional giveaways and documents
• Oversaw a staff of 6 directors as well as their assistants working on the various projects

Gainesville, Florida

• Administrator charged with creatively designing the largest student-run pep rally in the world, attended by over 40,000 students and alumni.
• Led large Creative Team staff tasked with writing, casting, directing, editing, and producing entertainment content for the event that was screened on the Stadium jumbo-trons to fans and guests and performed live on.
• Created promotional and advertising content leading up to event in addition to virally marketing event online through Social Media on Facebook, Twitter, and Instagram which generated increased attendance.

Bachelor Of Business Administration (Bba), Marketing

Minor Degrees in Entrepreneurship, Leadership, and Mass Communication

School Of Cinematic Arts, Summer Film Program

This intensive program allows students to write, direct, and edit several short-form productions at the most prestigious film school in.