Zack Schmidt Email & Phone Number

Iowa City, Iowa, United States

• Provides subject matter leadership to the organization the areas of web strategy, digital technology, and online experience. Provides direction to the team to develop and maintain high-quality UICA Internet and.
• Analyzes organizational needs and leads the implementation of web-based solutions to complex issues.
• Provides leadership to the Online Communication team to develop guidelines and best practices in the areas of web design, usability, accessibility, and search engine optimization.
• Creates strategies to grow web traffic metrics
• Researches new user interface ideas, emerging technologies, and applications and shares new ideas with team members
• Ensures, through site testing and staff training, that accessibility and usability are core components of the organization's websites

Iowa City, Iowa Area

Provides leadership to the Online Communications team in the areas of digital asset design, usability and accessibility. Provides design direction to the team to develop and maintain high-quality UICA Internet and Intranet sites. Serves as a resource for applying design expertise, creativity and innovation to organizational websites, social media channels.

Iowa City, Iowa Area

Iowa City, Iowa Area

• Assists Director of Membership, Marketing and Communications in special marketing and communication projects. Designs and produces print and electronic communications, and interactive databases. Handles web.
• Develop marketing strategies for the affinity credit card program and implement them to grow the number of active credit accounts and manage the relationship with the bank.
• Work with Membership, Marketing and Communications Director to conceptualize, design, and enhance UIAA communications.
• Set and maintain Digital Communications budget
• Collaborate with UIAA programmers and maintain website current and fresh.
• Modify and write program code for electronic forms needed to support UIAA programming.

• Conceptualize, design, and maintain UIAA digital communications, including multiple websites and a mass email platform reaching more than 120,000 people
• Design and implement Facebook, Twitter, and Instagram campaigns to drive awareness of UIAA and increase followers
• Assist in the creation, implementation, and upgrades of the UIAA’s multiple CMS sites
• Measure impact of UIAA social media activity, identifying new areas of opportunity and recommending improvements to existing programs
• Assist with design and production of a wide variety of magazine, print, and multimedia programs to create an integrated marketing effort for the UI Alumni Association
• Create and manipulate ads for in-house events and services, as well as external advertisers for the Iowa Alumni Magazine

• Manage the strategy, production, and distribution timelines of organization-wide communications and promotions
• Oversee all project management and integrated marketing campaign development, audience segmentation, and messaging strategy for more then 300 projects, including membership, events, and services

• Engage with clients to better understand their needs, clearly define project goals, and align on available resources
• Design and execute creative content ranging from websites and brochures to t-shirts and invitations
• Manage multiple projects simultaneously, working within set budgets and timelines

Ba, Art, Communications

Activities and Societies: PRSSA

Education record