Zack Schmidt Email & Phone Number

Iowa City, Iowa, United States

Provides subject matter leadership to the organization the areas of web strategy, digital technology, and online experience. Provides direction to the team to develop and maintain high-quality UICA Internet and Intranet sites and acts as a liaison to the campus web community. Leads new design and feature creation and works to create synergy between the Online Communication and Data Sciences teams to enhance digital tracking capabilities. Works with Communications team to plan, design and develop attractive and user-centered web sites that align with organizational goals • Analyzes organizational needs and leads the implementation of web-based solutions to complex issues.• Provides leadership to the Online Communication team to develop guidelines and best practices in the areas of web design, usability, accessibility, and search engine optimization.• Creates strategies to grow web traffic metrics• Researches new user interface ideas, emerging technologies, and applications and shares new ideas with team members• Ensures, through site testing and staff training, that accessibility and usability are core components of the organization's websites• Provides direction and training to web team to improve overall site usability by continuously evaluating current user behavior, site design and structure.• Ensures digital products are thoroughly tested across devices and platforms to ensure optimal user experience.• Provides expertise and leadership in vended products managed by the Online Communications team.• Works with campus partners to provide digital services and meet campus needs.• Provides oversight and assistance related to the upkeep and maintenance of the organizational sites.

Iowa City, Iowa Area

Provides leadership to the Online Communications team in the areas of digital asset design, usability and accessibility. Provides design direction to the team to develop and maintain high-quality UICA Internet and Intranet sites. Serves as a resource for applying design expertise, creativity and innovation to organizational websites, social media channels and all digital marketing materials. Works with Communications team to plan, design and develop attractive and user-centered web sites that align with organizational goals.

Iowa City, Iowa Area

Iowa City, Iowa Area

Assists Director of Membership, Marketing and Communications in special marketing and communication projects. Designs and produces print and electronic communications, and interactive databases. Handles web redesign-related projects and works with UIAA staff to maintain a fresh and updated website. • Develop marketing strategies for the affinity credit card program and implement them to grow the number of active credit accounts and manage the relationship with the bank.• Work with Membership, Marketing and Communications Director to conceptualize, design, and enhance UIAA communications.• Set and maintain Digital Communications budget• Collaborate with UIAA programmers and maintain website current and fresh.• Modify and write program code for electronic forms needed to support UIAA programming.• Assist with evaluation of site statistics and Web server configuration and maintenance• Assist in the creation and implementation of social media content and determine targeted audiences for promoted posts.• Build, design and/or collaborate with designer on communication materials from concept to completion.• Works with Project Manager to assure design and production of communication pieces required by various projects to meet required deadlines.• Offer technical support for partnering organizations and Iowa Club volunteers. Provide customer service to online visitors• Assist with student employees in day to day operations

• Conceptualize, design, and maintain UIAA digital communications, including multiple websites and a mass email platform reaching more than 120,000 people• Design and implement Facebook, Twitter, and Instagram campaigns to drive awareness of UIAA and increase followers• Assist in the creation, implementation, and upgrades of the UIAA’s multiple CMS sites • Measure impact of UIAA social media activity, identifying new areas of opportunity and recommending improvements to existing programs• Assist with design and production of a wide variety of magazine, print, and multimedia programs to create an integrated marketing effort for the UI Alumni Association • Create and manipulate ads for in-house events and services, as well as external advertisers for the Iowa Alumni Magazine• Shoot, enhance, and manipulate photos and video for use online and in the Iowa Alumni Magazine • Partner with the Digital Communications Manager to establish annual budget and craft department-level strategic plans for delivering on broader UIAA priorities• Served as communication representative on cross-functional UIAA rebranding committee, transforming third-party and internal findings into an actionable set of communication and design guidelines • Supervise student interns in day-to-day operations, advising them on workload prioritization and providing technical guidance• Deliver upfront training and ongoing technical support for IOWA Club leaders as they establish and maintain their club websites• Work closely with UI Foundation IT staff to maintain UIAA webserver to ensure PCI and W3C complianceDevelopmental Software• Adobe Photoshop, Illustrator, Dreamweaver, Flash, InDesign, Microsoft Access, Word, PowerPoint, Access, ExcelProgramming Languages and CMS• Coldfusion, HTML, java, CSS, PHP, Wordpress, SQL

• Manage the strategy, production, and distribution timelines of organization-wide communications and promotions• Oversee all project management and integrated marketing campaign development, audience segmentation, and messaging strategy for more then 300 projects, including membership, events, and services

• Engage with clients to better understand their needs, clearly define project goals, and align on available resources • Design and execute creative content ranging from websites and brochures to t-shirts and invitations• Manage multiple projects simultaneously, working within set budgets and timelines

Ba, Art, Communications

Activities and Societies: PRSSA

Education record