Zack Sneider Email & Phone Number

Spring Lake, Michigan, United States

Served as a market research SME. Devised strategies for selling to a market research audience, monitored and maintained competitive intelligence, and informed product development strategies.Played a key role in capturing $2M in software sales and propelled the launch of a new product, DesignXM. *Supported sales calls by enhancing discovery, solutions presentations, and demonstrations to grow win rates and deal sizes. Provided empathetic coaching for Account Executives. Served as an AI champion.*Grew the internal knowledge base by creating and leading empathy-based enablement sessions, growing and maintaining a competitive intelligence placemat that demonstrated feature strengths and weaknesses across competitors among other resources.

Grew the portfolio to an all-time high of $1.8M while owning proposal creation, project budgeting, client success initiatives, and marketing content creation.*Optimized sales presentations and report quality, transforming data into compelling stories. *Conducted and moderated 100+ focus groups and in-depth interviews to meet client objectives, drawing on qualitative and quantitative expertise to facilitate on-site product tests.

Took charge of research functions for a European automotive brand tracker, including survey development, fieldwork, analysis, and report generation across 16 countries before building a client base from the ground up.*Took on a client management role and built a $1.5M book of business in the consumer and retail sector. *Achieved positive manager scores while leading a team of 4 researchers.*Executed projects of all types including concept tests, brand tracking, conjoint, and segmentation.

Supported all aspects of the research process from survey design, project management, data analysis, and report creation, all with a focus on streamlining inefficient processes.