Zack Weisz Email & Phone Number

Los Angeles, California, United States

As VP, Strategy, I oversee cross-functional teams and provide strategic and creative solutions for our Consumer, B2B, and New Business groups. Clients include Cash App, Liquid I.V., Waymo (Google), Fenty, the NBA, Apple Pay/Card, Netflix, Red Bull, Samsung, adidas, 88Rising, Pinterest, and DIAGEO among others.This work includes the development and execution of national campaigns, tentpole activations at Coachella, Super Bowl, Art Basel, F1 races, etc, news-making PR stunts, content creation and distribution, written brand and experiential playbooks, product launches, press events, and more.

Los Angeles, California, United States

Los Angeles, California, United States

Greater Los Angeles Area

At Ignite, I led all brand marketing, product marketing, and media strategy across the USA, United Kingdom, and Mexico markets. I oversaw country-specific 360 campaigns including our launch into the UK and Mexico. I was also in charge of the product innovation pipeline and successfully implemented the stage gate process.

Greater Los Angeles Area

While at A-B, I led integrated strategy for Bud Light, Budweiser, and Michelob Ultra. I managed million-dollar budgets to develop 360 brand campaigns (TVC, OOH, digital, social, experiential, PR, off-premise, on-premise) and led cross-functional internal and agency teams.As part of these campaigns, I managed content, brand strategy, and campaign development for professional sports partnerships including NFL, MLB, NBA, NHL, and college leagues and teams. We negotiated, leveraged, and activated these parts as part of our campaign strategy and roll-out.

Greater Los Angeles Area

Greater Los Angeles Area

Santa Monica, Ca

At Red Bull I analyzed consumer data focused on needstates and consumption occasions, and provided data-driven go-to-market strategies in advance of new product launches, including the first ever Summer edition. I also led research and strategy for Red Bull TV's go-to-market campaign based on competitive best practices, proprietary market data, consumer data analysis, and through consultation with industry experts.

New York, Ny

During my NBA and WNBA internship, I created and implemented marketing plans for the 2013 WNBA All-Star Game, researched mobile technologies and best practices for the NBA brand and flagship store, and reorganized and activated the WNBA league-to-team online communication system.

Los Angeles, Ca

At Avalon, I helped coordinate the opening of our new Washington, D.C. office, increased cost efficiency with our Virgin Atlantic client, helped lead high-profile events such as the Academy Awards and the Grammys.

Miami, Fl

During my 2 years with TFA, I taught 5th grade (first year) and 1st grade (second year), leading over 90% of my students to above grade level skills in reading and math. As part of my masters program at the University of Miami, I founded and organized a mentoring program (“From Boys 2 Leaders”) that brought high school students to the elementary school to serve as positive role models and tutors. I also volunteered to manage school budgets as an elected member of the Educational Excellence School Advisory Council.

Bachelor Of Arts (B.A.), English

Activities and Societies: Men's Volleyball Team Captain (2005-2007), Alpha Epsilon Pi Fraternity

Master Of Science (M.S.), Education

Master Of Business Administration (Mba), Lundquist College Of Business

Activities and Societies: Warsaw MBA Student of the Year 2013-2014Warsaw Sports Marketing Center