Developed customer-centric content strategies to align with key business priorities, leading production of 54 content pieces per month while ensuring SEO optimization to enhance customer engagement through quality content and A/B testing. Leveraged cross-functional collaboration with analysts, marketing, and product teams to ensure content aligned with user journey insights, improving customer retention and conversion.Selected Achievements:- Amplified content production by 24% by integrating a suite of project management tools and enhancing team accountability through clear task delegation and deadline management.- Slashed content development costs by 54% by adopting technology platforms and conducting comprehensive internal training sessions for content development.- Systematically conducted monthly content audits to uncover optimization opportunities, ensuring strict adherence to SEO best practices and enhancing content visibility.

Led communication efforts for an LGBTQ+ non-profit organization. Oversaw all marketing and communication efforts, including content creation, design, website development, SEO, E-mail marketing, PR, and team leadership. Formulated annual communications and brand strategies to increase awareness and funding opportunities. Established a cohesive communications team, ensuring successful collaboration on multiple simultaneous campaigns. Selected Achievements:- Led strategic communication initiatives, enhancing LGBTQ+ non-profit visibility and engagement.- Designed and executed content strategies that positioned content as the primary driver of increased visibility and funding, enhancing engagement by 10%.- Deployed robust communication tools, led a 45% increase in organic search traffic, optimized event coordination and achieved a notable reduction in staff hours.

Founded and led a personal training business, evolving from boot camps to a 3,000-square-foot studio. Served in every aspect of marketing the business: web development, analytics, lead generation, social media strategy, content development, marketing, blogging, personal training, coaching, and operations. Built a successful team, generating revenue within the first month through strategic promotions and community engagement. Selected Achievements:- Launched social media and content marketing campaigns that led to lead growth and catapulted a 13% conversion rate from initial prospect engagement.- Simplified user journeys through strategic touch points with content and customer service to improve retention and satisfaction.- Drove a 52% surge in online training sales amidst the 2020 pandemic by executing a multi-faceted digital marketing strategy across key online platforms.

Recruited to revitalize underperforming internal marketing and provide digital marketing expertise. Accountable for enhancing internal social media channels, content development, and email marketing, as well as managing clients' digital marketing strategies for improved ROI and KPIs.Selected Achievements: - Restructured social media processes, improving engagement by an average of 300% through innovative content and collaboration with graphic designers. - Elevated a client website's on-site health ranking from the low 80s to 93% in four months through strategic SEO improvements. - Successfully led a social media strategy for a university fundraiser, resulting in a 6,500 follower increase, 15,060.9% engagement, and surpassed fundraising goals.

Personal training with a laser focus on client relations and results. Anatomy, Kinesiology, Exercise Science as well as customer service and relations equates a successful personal trainer.

Developed relationships with key media personnel at local and national levels, including editors, reporters, producers, and bloggers. Wrote and edited press releases, media advisories, pitches, and contributed articles, reaching hundreds of thousands of professionals through publications like Electronic Products, Semiconductor Today, and EETimes. Conducted research on technical literature, producing authoritative content tailored for engineers, and showcasing versatility in content creation.

Established a digital presence for an alternative health company through a website and E-Mail marketing. Conducted comprehensive research and references to build legitimacy for prospects and provided support for customers, reducing downtime on customer service calls by over 50%. Strategized, developed, and executed PR campaigns on various developments for clients, gaining local, national, and federal recognition.