- Strengthened social media and marketing campaigns (using YouTube, Facebook, and Instagram) to increase brand awareness and social presence, leading to over 550,000-lifetime views on YouTube, 8,500+ Facebook followers, 4,400+ Instagram followers, 1,700+ product reviews, and 500+ company reviews on Google.- Conducted thorough competitive analyses by identifying direct competitors and capturing competitor data; Evaluated product marketing strategies based on analysis and made recommendations for product research and development to key stakeholders, which led to increased market share in multiple product categories.- Collaborated with Engineering, Sales, and Tech support leads to communicate product value propositions.- Established product positioning and messaging to drive pre-launch, launch, and post-launch marketing initiatives to increase product visibility and market performance.- Lead the development of insight-inspired customer journeys by collaborating with Sales and Tech Support. - Overhauled the email marketing process, which increased brand awareness, customer engagement, and conversion, resulting in a segmented and tagged email list with an average 22% OR and 2.5% CTR and a 10% increase in order value.- Analyzed product sales cycles and market trends to develop a marketing strategy tailored to the Key Buyer Persona’s purchasing habits.- Created monthly e-commerce sales goals and improved the marketing strategy which led to a 7% CAGR in daily order volume and a 10% CAGR in monthly order value from 2020 - 2022.- Prioritized and executed on-page SEO strategy to increase product page ranking for highest volume ranking keywords, resulting in 89 #1 keyword rankings, 282 top 3 keywords, and 1,200 top 10 keywords.-Managed company sponsorship events and improved the funnel for sponsored sales by adding the ability to purchase products from the website with a single-use gift certificate code.