Zac S.
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Zac S. Email & Phone Number

Digital Marketing Manager at OraSure Technologies
Location: Mertztown, Pennsylvania, United States 7 work roles 2 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
OraSure Technologies
Role
Digital Marketing Manager
Location
Mertztown, Pennsylvania, United States
Company size
314 employees

Who is Zac S.? Overview

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Quick answer

Zac S. is listed as Digital Marketing Manager at OraSure Technologies, a with 314 employees, based in Mertztown, Pennsylvania, United States. AeroLeads shows a matched LinkedIn profile for Zac S..

Zac S. previously worked as Agency Owner at Mixie Media and Marketing Consultant at Pancreatic Cancer Cure Foundation, Inc.. Zac S. holds Bachelor'S Degree, Design And Visual Communications, General from Kutztown University Of Pennsylvania.

Company email context

Email format at OraSure Technologies

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OraSure Technologies

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Profile bio

About Zac S.

Zac S. is a Digital Marketing Manager at OraSure Technologies. He is proficient in German.

Current workplace

Zac S.'s current company

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OraSure Technologies
Orasure Technologies
Digital Marketing Manager
bethlehem, pennsylvania, united states
Website
orasure.com
Employees
314
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7 roles

Zac S. work experience

A career timeline built from the work history available for this profile.

Agency Owner

Mixie Media

Mertztown, Pennsylvania, United States

Marketing And Advertising

Evolution Gun Works Inc

Quakertown, Pennsylvania, United States

- Strengthened social media and marketing campaigns (using YouTube, Facebook, and Instagram) to increase brand awareness and social presence, leading to over 550,000-lifetime views on YouTube, 8,500+ Facebook followers, 4,400+ Instagram followers, 1,700+ product reviews, and 500+ company reviews on Google.- Conducted thorough competitive analyses by identifying direct competitors and capturing competitor data; Evaluated product marketing strategies based on analysis and made recommendations for product research and development to key stakeholders, which led to increased market share in multiple product categories.- Collaborated with Engineering, Sales, and Tech support leads to communicate product value propositions.- Established product positioning and messaging to drive pre-launch, launch, and post-launch marketing initiatives to increase product visibility and market performance.- Lead the development of insight-inspired customer journeys by collaborating with Sales and Tech Support. - Overhauled the email marketing process, which increased brand awareness, customer engagement, and conversion, resulting in a segmented and tagged email list with an average 22% OR and 2.5% CTR and a 10% increase in order value.- Analyzed product sales cycles and market trends to develop a marketing strategy tailored to the Key Buyer Persona’s purchasing habits.- Created monthly e-commerce sales goals and improved the marketing strategy which led to a 7% CAGR in daily order volume and a 10% CAGR in monthly order value from 2020 - 2022.- Prioritized and executed on-page SEO strategy to increase product page ranking for highest volume ranking keywords, resulting in 89 #1 keyword rankings, 282 top 3 keywords, and 1,200 top 10 keywords.-Managed company sponsorship events and improved the funnel for sponsored sales by adding the ability to purchase products from the website with a single-use gift certificate code.

Jun 2018 - Nov 2022
Team & coworkers

Colleagues at OraSure Technologies

Other employees you can reach at orasure.com. View company contacts for 314 employees →

RF Ryan Feeley Ryan Feeley Colleague at Orasure TechnologiesBethlehem, Pennsylvania, United States View → AC Ashley Crowell Ashley Crowell Colleague at Orasure TechnologiesMertztown, Pennsylvania, United States View → LM Lelio Marmora Lelio Marmora Colleague at Orasure TechnologiesGeneva, Switzerland View → AS Amy Strockoz Amy Strockoz Colleague at Orasure TechnologiesNazareth, Pennsylvania, United States View → MT Mark Tusan Mark Tusan Colleague at Orasure TechnologiesBethlehem, Pennsylvania, United States View → K( Karyn (Sheaffer) Hummel Phd Karyn (Sheaffer) Hummel Phd Colleague at Orasure TechnologiesAllentown, Pennsylvania, United States View → GA Gehad Abouseada Gehad Abouseada Colleague at Orasure TechnologiesSweden View → AS Alison Slack Alison Slack Colleague at Orasure TechnologiesKanata, Ontario, Canada View → JK Jamie Keller Jamie Keller Colleague at Orasure TechnologiesNazareth, Pennsylvania, United States View → MV Marcia Velazquez Marcia Velazquez Colleague at Orasure TechnologiesBethlehem, Pennsylvania, United States View →
2 education records

Zac S. education

High School Diploma, School

Emmaus High School
FAQ

Frequently asked questions about Zac S.

Quick answers generated from the profile data available on this page.

What company does Zac S. work for?

Zac S. works for OraSure Technologies.

What is Zac S.'s role at OraSure Technologies?

Zac S. is listed as Digital Marketing Manager at OraSure Technologies.

Where is Zac S. based?

Zac S. is based in Mertztown, Pennsylvania, United States while working with OraSure Technologies.

What companies has Zac S. worked for?

Zac S. has worked for Orasure Technologies, Mixie Media, Pancreatic Cancer Cure Foundation, Inc., Edg3 Engraving, and Evolution Gun Works Inc.

Who are Zac S.'s colleagues at OraSure Technologies?

Zac S.'s colleagues at OraSure Technologies include Ryan Feeley, Ashley Crowell, Lelio Marmora, Amy Strockoz, and Mark Tusan.

How can I contact Zac S.?

You can use AeroLeads to view verified contact signals for Zac S. at OraSure Technologies, including work email, phone, and LinkedIn data when available.

What schools did Zac S. attend?

Zac S. holds Bachelor'S Degree, Design And Visual Communications, General from Kutztown University Of Pennsylvania.

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