Zachary Trask Email & Phone Number

• Develop and present a comprehensive strategy using channels like connected TV, online video, display, native, audio, search, social, etc. to achieve client’s objectives• Work across multiple verticals including B2B, QSR, Healthcare, Ecommerce, Non-Profit and more• Redefine client goals to thrive in a competitive landscape• Be prescriptive when recommending media, spend, flighting, and creative to effectively meet client goals• Work with site directs to amplify our media and build strong long-lasting relationships that translate to added value for our clients• Provide data driven recommendations by forecasting expected lead/conversion volume• Abide by FTC guidelines to ensure healthcare clients are reaching their target demographic efficiently and ethically• Work with healthcare vendors like IQVIA and Doximity to reach healthcare professionals, as well as endemic sites to ensure relevant contextual targeting that abides by PHI and HIPPA regulations. • Utilize ABM tactics such as content syndication and LinkedIn native ads to drive MQLs/SQL’s.

Jenkintown, Pennsylvania

• PPC campaign management through various channels including Facebook, Display/GDN, Text ads, PLA’s, MSAN, Snapchat, YouTube, and Amazon’s vendor central account• Increase AdWords and PLA programs efficiency by 4 times • Expanded SERP reach while lowering costs (CPC’s) utilizing extensive negative lists and keyword mining• Exceed PPC growth goals by over $1 million, via hiring and managing PPC personnel, resulting in Best Performance in company history - 2020• Disseminate best practices and strategy to PPC team ensuring company goals were met• Provide quarterly business updates to C-level and fellow team leaders to help driving channel growth• Choose promos to run based on past performance and the creative teams’ bandwidth• Curate action plans and provide to leadership when launching new initiatives • Use Multi-Channel Funnel reports to find top of funnel sources and see how they play a factor in the marketing ecosystem.• Launch YouTube prospecting campaign to increase branding• Recruit and manage media vendor to execute product photo shoots for marketing materials

Fort Washington

• Managed the Paid Search Channel using Google AdWords, Bing Ads, and Yahoo Gemini• Identified new opportunities to enhance the search program, using keyword mining, ad group building, and bid adjustments to generate high converting low cost campaigns• Synchronized with TV department to generate relevant paid search ads, ensuring a seamless customer journey • Identified top performing ads by analyzing their CPA, CTR, and CVR• Tested new bidding methodologies such as manual bidding vs Target Cost Per Action (TCPA)• Implemented and compared Google’s “last in” attribution vs their Data Driven Attribution (DDA) model• Built out RLSA campaigns to increase ad effectiveness• Utilized audiences within search networks to best target our demographic and reach new ones• Managed the Amazon Seller Central keyword list for the retail team• Keyword mine using converting terms as well as ad content from converting ASIN’s• Managed and coached Associate Marketing Manager for successful execution of department goals

Fort Washinton Pa

• Effectively managed and grew the Affiliate and Partnership Channels to meet forecasted goals• Completed Paid Search tasks to assist VP of Digital Marketing• Increased program revenue utilizing paid placements in the affiliate channel• Managed the relationship between online partners including corporate partners, 3rd party media buyers, click to call agencies, and Co-reg partners• On-boarded new partners to grow customer base and maintain a reasonable customer acquisition cost.

• Exceed clients’ affiliate channel goals by utilizing existing partnerships, acquiring new partnerships, and purchasing paid placements• Used data driven analytics and seasonal trends to negotiate digital placements • Utilized digital placements to drive visibility for clientele promotions • Managed placement performance from inception to completion to meet the required ROI• Worked with clients’ marketing team to echo their promotion in the affiliate channel• Managed partner communications via emails and newsletter distribution• Maintained compliance in SEM using Trademark Search Monitor and Google AdWords • Conducted program audit to ensure partner promotional methods are compliant, T&C’s are up to date, and all promotional verbiage is accurate • Found new and inventive ways to drive affiliate channel performance • Made recommendations to client to enhance affiliate channel performance• Organized philanthropy events for Gen3 Marketing • Volunteered at local organizations to give back to the community while simultaneously increasing PR • Created blog post on Gen3 Marketing summarizing our experience during the event

Blue Bell

Northeast Philadelphia

• Controlled branch’s daily operation• Worked with businesses to expand local marketing • Used digital media to increase customer volume• Contributed to conference calls to increase branch efficiency• Purchased vehicles to meet sales quota • Maintained customer relationships to increase incremental business

• Created displays to advertise to the public while creating a memorable and enjoyable shopping experience for our valued customers

- Developed photos and helped customers find products.

I sold electronics to customers while educating them on the product that would be best suited for their needs.