Zachary Trask Email & Phone Number

• Develop and present a comprehensive strategy using channels like connected TV, online video, display, native, audio, search, social, etc. to achieve client’s objectives
• Work across multiple verticals including B2B, QSR, Healthcare, Ecommerce, Non-Profit and more
• Redefine client goals to thrive in a competitive landscape
• Be prescriptive when recommending media, spend, flighting, and creative to effectively meet client goals
• Work with site directs to amplify our media and build strong long-lasting relationships that translate to added value for our clients
• Provide data driven recommendations by forecasting expected lead/conversion volume

Jenkintown, Pennsylvania

• PPC campaign management through various channels including Facebook, Display/GDN, Text ads, PLA’s, MSAN, Snapchat, YouTube, and Amazon’s vendor central account
• Increase AdWords and PLA programs efficiency by 4 times
• Expanded SERP reach while lowering costs (CPC’s) utilizing extensive negative lists and keyword mining
• Exceed PPC growth goals by over $1 million, via hiring and managing PPC personnel, resulting in Best Performance in company history - 2020
• Disseminate best practices and strategy to PPC team ensuring company goals were met
• Provide quarterly business updates to C-level and fellow team leaders to help driving channel growth

Fort Washington

• Managed the Paid Search Channel using Google AdWords, Bing Ads, and Yahoo Gemini
• Identified new opportunities to enhance the search program, using keyword mining, ad group building, and bid adjustments to generate high converting low cost campaigns
• Synchronized with TV department to generate relevant paid search ads, ensuring a seamless customer journey
• Identified top performing ads by analyzing their CPA, CTR, and CVR
• Tested new bidding methodologies such as manual bidding vs Target Cost Per Action (TCPA)
• Implemented and compared Google’s “last in” attribution vs their Data Driven Attribution (DDA) model

Fort Washinton PA

• Effectively managed and grew the Affiliate and Partnership Channels to meet forecasted goals
• Completed Paid Search tasks to assist VP of Digital Marketing
• Increased program revenue utilizing paid placements in the affiliate channel
• Managed the relationship between online partners including corporate partners, 3rd party media buyers, click to call agencies, and Co-reg partners
• On-boarded new partners to grow customer base and maintain a reasonable customer acquisition cost.

• Exceed clients’ affiliate channel goals by utilizing existing partnerships, acquiring new partnerships, and purchasing paid placements
• Used data driven analytics and seasonal trends to negotiate digital placements
• Utilized digital placements to drive visibility for clientele promotions
• Managed placement performance from inception to completion to meet the required ROI
• Worked with clients’ marketing team to echo their promotion in the affiliate channel
• Managed partner communications via emails and newsletter distribution

Blue Bell

Northeast Philadelphia

• Controlled branch’s daily operation
• Worked with businesses to expand local marketing
• Used digital media to increase customer volume
• Contributed to conference calls to increase branch efficiency
• Purchased vehicles to meet sales quota
• Maintained customer relationships to increase incremental business

• Created displays to advertise to the public while creating a memorable and enjoyable shopping experience for our valued customers

- Developed photos and helped customers find products.

I sold electronics to customers while educating them on the product that would be best suited for their needs.