Zaheeda Suleman Email & Phone Number

Nairobi County, Kenya

Nairobi, Kenya

I help brands to tell market-led and attention-commanding stories which set them apart from their competitors in tough markets by working with executives and brand management teams to articulate unique brand re-positioning ideas.Top Areas of Service:- Brand Experiential Strategy- Event Design & Management- Go-To-Market Planning ( Advertising & Campaigns).

Nairobi, Kenya

My key responsibilities included Brand Strategy & Communications, Brand Experience (Assets, Events, Activations, Sponsorships), Integrated Media (Traditional + Digital), Brand In Trade and Customer Education. Key achievements:- Spearheaded Safaricom's brand thematic “Tuinuane” delivering +4 points brand love, +3 points brand consideration growth in just 2.

Nairobi, Kenya

As the brand experience leader, I leveraged actionable market insights to deliver transformative experiences and build brand equity to generate profitable value for the region’s largest telecommunications platform, Safaricom (www.safaricom.co.ke). Through innovative 360 campaigns, I supported Safaricom deliver its brand promise across a number of.

Nairobi, Kenya

• In this role, I was tasked with growing, retaining and supporting customers, stakeholders, staff and Safaricom’s entire value chain to realize profit. This entailed crafting communications for new products to drive.
• Directed Safaricom's rebrand campaign “Twaweza” aimed at growing, retaining, and supporting clients, stakeholders, and staff to embed our vision of Transforming Lives through aligning with our customers’ purpose. Key.
• Spearheaded a unique, comedy based, customer education program titled ‘Jichanue’ leading to customer call to action metrics boost from 48% to 65%.
• Led the team to win ten Marketing Society of Kenya Awards including Best Sports Marketing Campaign for Chapa Dimba Na Safaricom, Best Distribution & Implementation Campaign for Maisha Ni M-PESA Tu Consumer Promotion.

Nairobi, Kenya

• Due to my extensive industry experience, I was mandated to lead the Marketing & Commercial delivery of the World Athletics Nairobi Under 21 Championships.
• Developed the strategy and ongoing delivery of the Commercial / Sponsorship Partnerships with local and global sponsors.
• Developed the brand identity and marketing collateral such as the event logo, digital content and more
• Conceptualized and delivered the launch event in March 2020 to over 200 global dignitaries representing World Athletics Member Countries

Nairobi, Kenya

Coordinated event and sponsorship activities guided by brief while certifying alignment with company ethos. Designed communications stratagem, including goal setting, budget conception and management. Drafted proposals, supervised contracts for senior management and secured cost saving opportunities by leveraging partnerships. Oversaw supplier management.

Nairobi, Kenya

Designed communications stratagem, including goal setting and budget conception and management. Supervised social media team and oversaw content distribution across social networks. Cultivated robust relationships with media professionals while drafting press releases and arranging press conferences. Maintained rapport with vendors and beneficiaries.