Zaheeda Suleman Email & Phone Number

Nairobi County, Kenya

Nairobi, Kenya

I help brands to tell market-led and attention-commanding stories which set them apart from their competitors in tough markets by working with executives and brand management teams to articulate unique brand re-positioning ideas.Top Areas of Service:- Brand Experiential Strategy- Event Design & Management- Go-To-Market Planning ( Advertising & Campaigns)- Brand Change Management- Strategic Sponsorships & Mid-MarketsKey clients include: International Finance Corporation, Safaricom PLC Kenya, Safaricom Telecommunications Ethiopia PLC, Airtel Kenya, MTN Uganda, Stagepass Ltd, Biomerieux, M-PESA Africa and more

Nairobi, Kenya

My key responsibilities included Brand Strategy & Communications, Brand Experience (Assets, Events, Activations, Sponsorships), Integrated Media (Traditional + Digital), Brand In Trade and Customer Education. Key achievements:- Spearheaded Safaricom's brand thematic “Tuinuane” delivering +4 points brand love, +3 points brand consideration growth in just 2 months for the brand; The TVC has gained over 10M Youtube views in under 8 weeks making it Safaricom’s best performing advert on Youtube- Positioned Safaricom as the biggest supporter of Sports in the Country through strategic Sponsorships and partnerships such as Safaricom Golf Tour (delivering average NPS 85% against target of 75%) and Magical Kenya Ladies Invitational Golf Tour (delivering a global gross advertising value of USD 51.9M)- Championed digital first approach in the brand space by driving hybrid brand experiences (delivering cost savings of 40%) and in effective digital media spend (realizing savings of Kes 200M annually)

Nairobi, Kenya

As the brand experience leader, I leveraged actionable market insights to deliver transformative experiences and build brand equity to generate profitable value for the region’s largest telecommunications platform, Safaricom (www.safaricom.co.ke). Through innovative 360 campaigns, I supported Safaricom deliver its brand promise across a number of touchpoints, including creating some of the most enduring campaigns in Kenya. Leading teams and partners, I developed and delivered brand experiences against key priorities on tight budgets to enhance brand equity and revenue generation for Safaricom.Brand Equity: Delivery of key campaigns and assets that deliver to Safaricom’s brand advocacy strategy:o Created the region’s most expansive Jazz property, the Safaricom International Jazz Festival, which brought together Grammy Award Winners to support over 3,000 underprivileged children, providing them with exposure to learning and mentorship opportunities. Year on year, this initiative surpassed the targeted brand love score of 80% to reach 86%. Profitable Value: Through relevant activation platforms achieved business revenue targets: o Eliud 159 Campaign amplified a moment of pride for Kenya and uplifted Safaricom’s mobile data traffic by 76%, garnering over 12 billion impressions on social media platforms, beating Kenya’s previous benchmark of best performing campaigns at one billion impressions.Change Management: Directed Safaricom’s pivot into digital brand experiences by engaging staff, customers, media, shareholders and partners to assure continuous brand engagement, broader audience reach and deeper cost savings.o Delivered Safaricom’s first online Annual General Meeting in 2020, resulting in broader audience engagement growing from average of 4,000 physical attendees to over 81,000 online participants, delivering cost savings of 40%

Nairobi, Kenya

In this role, I was tasked with growing, retaining and supporting customers, stakeholders, staff and Safaricom’s entire value chain to realize profit. This entailed crafting communications for new products to drive revenue generation from a Brand, Consumer / Segment Marketing, Digital and Enterprise perspective. My main success was leading a strategic shift of brand communications to grow Safaricom’s brand love• Directed Safaricom's rebrand campaign “Twaweza” aimed at growing, retaining, and supporting clients, stakeholders, and staff to embed our vision of Transforming Lives through aligning with our customers’ purpose. Key achievements included increase of +3 points of brand love and consideration in under three months of launch • Spearheaded a unique, comedy based, customer education program titled ‘Jichanue’ leading to customer call to action metrics boost from 48% to 65%.• Led the team to win ten Marketing Society of Kenya Awards including Best Sports Marketing Campaign for Chapa Dimba Na Safaricom, Best Distribution & Implementation Campaign for Maisha Ni M-PESA Tu Consumer Promotion and Overall Marketing Company of the Year (Safaricom PLC).

Nairobi, Kenya

Due to my extensive industry experience, I was mandated to lead the Marketing & Commercial delivery of the World Athletics Nairobi Under 21 Championships (https://www.worldathletics.org/competitions/world-athletics-u20-championships/nairobi21). My key responsibility was to deliver marketing strategies and execution as an effective strategy to open various revenue channels, create key, long lasting partnerships with local and international sponsor brands, broadcasters, and agencies. • Developed the strategy and ongoing delivery of the Commercial / Sponsorship Partnerships with local and global sponsors. • Developed the brand identity and marketing collateral such as the event logo, digital content and more • Conceptualized and delivered the launch event in March 2020 to over 200 global dignitaries representing World Athletics Member Countries

Nairobi, Kenya

Coordinated event and sponsorship activities guided by brief while certifying alignment with company ethos. Designed communications stratagem, including goal setting, budget conception and management. Drafted proposals, supervised contracts for senior management and secured cost saving opportunities by leveraging partnerships. Oversaw supplier management and provided administrative support for approvals processing. - Served as key coordinator for the Safaricom Marathon (www.lewasafarimarathon.com) resulting in year-on-year growth of fundraising KPIs- Executed “Niko Na Safaricom Live 2012” boosting brand equity among youth from 78.9% to 83% and growing average revenue per user from Kes 370/- to Kes 420/-- Directed a vibrant, best in class event docket resulting in successful implementation of revenue generating initiatives such as M-Kesho campaign, Connected Kenya Conference and many more

Nairobi, Kenya

Designed communications stratagem, including goal setting and budget conception and management. Supervised social media team and oversaw content distribution across social networks. Cultivated robust relationships with media professionals while drafting press releases and arranging press conferences. Maintained rapport with vendors and beneficiaries ensuring timely and effective sponsorship activity planning. Reviewed opportunities for sponsorships, partnerships, and advertising consistently. - Spearheaded corporate social investment (CSI) project, Safaricom Marathon, enabling business to support sustainability in Northern Kenya. - Initiated development, design, and management of Michael Joseph Centre to promote community wellness through sports and culture as part of company CSI.- Conceptualized Safaricom Blood for Life campaign altering blood donation perceptions and winning international Association of Donor Recruitment Professionals Award.