Leverage advanced Social Listening tools, including Talkwalker and Hootsuite, to gather valuable insights for strategic decision-making. Produce comprehensive social media and Google analytics reports, acquiring key metrics to guide data-based marketing strategies. Orchestrate the integration of digital tools, including Monday.com, Hootsuite, DashThis, Zapier, Talkwalker, Mailchimp, SEMRush, and Canva, to optimise workflow efficiency. Direct a high-performing Marketing division, overseeing multiple programmes and projects to foster continuous improvement. Enforce adherence to brand management guidelines, safeguarding brand integrity across all marketing initiatives. Coordinate and facilitate impactful trade shows and marketing events, fostering meaningful connections with industry stakeholders. Promote collaboration with SPTO members and tourism stakeholders, successfully executing joint marketing tasks. Provide expert technical advice to SPTO members, empowering in the implementation of effective digital marketing strategies. Deliver comprehensive Digital Marketing training to SPTO Industry members, upskilling members for success. Strengthen and manage SPTO's Industry Membership Programme, inspiring engagement, and value for members.

Executed advertising and brand awareness campaigns, including media buying across traditional and digital channels to enhance brand visibility. Oversaw the company's corporate brand in external and internal communications, ensuring consistent messaging and brand integrity. Supervised the production of multiple marketing collateral, including brochures, flyers, company profiles, and catalogues. Conducted competitor analysis to identify market trends, assess industry positioning, and capitalise on opportunities. Generated detailed Digital Analytics reports, including social media, Google, and email marketing metrics, for data-based insights and decision-making. Guided high-impact public relations campaigns, including community outreach initiatives, as a project lead, establishing a strong brand presence. Coordinated sponsorship initiatives for all six companies within the RC Manubhai Group.

Designed and executed strategic Public Relations campaigns to enhance brand visibility and reputation. Generated captivating design concepts and engaged in copywriting for brochures, posters, and banners to communicate brand messages effectively. Orchestrated diverse events, including High School Arts, Dance and Film Competitions, Stakeholder Workshops, Film Forums (overseas), and Trade Shows (overseas). Directed end-to-end advertising campaigns, encompassing conceptualisation, scripting, design, and media buying, maximising brand exposure and nurture customer engagement. Devised data-driven Digital Marketing campaigns to position Fiji as a desirable film destination, leveraging analytics to optimise campaign performance. Engaged in the Fiji Excellence in Tourism Awards in 2017, contributing to the Destination Marketing category. Participated in international trade shows and film forums, promoting valuable industry connections and partnerships, and cultivating collaboration opportunities. Managed and optimised comprehensive social media and Email Marketing Campaigns to maximise reach, engagement, and conversion rates.

Compiled comprehensive sales reports, evaluating ROI for online and offline marketing initiatives. Created concepts, developed storyboards, and wrote scripts for radio and television advertisements. Guided Graphic Designers, overseeing the creation of product catalogues and print ads and executed media buying strategies for diverse platforms, including newspapers, television, radio, online ads, and billboards. Led nationwide monthly promotional campaigns for digital and traditional channels, increasing ROI and profitability. Prepared the annual budgets and diligently monitored expenditures with responsibility for forecasting. Directed the company's sponsorship program and managed all paid, earned, and owned media, resulting in increased brand awareness and outreach.