As a part of the consumer engagement team my role as an intern was diverse and consumer centric. Over the span of 2 months I worked with teams across the company such as sales, marketing, commercial development, and supply chain among many others. My work as an intern at Philip Morris International can be summarized by the following points: Identified key areas for development of consumer engagement's point of sales teams to enhance switch rateCollaborated with the sales team to assess the performance of on ground promoters and provided recommendations for improvements based on key findings Worked with an external agency ensuring the vision and mission of the brand being represented by the promoters are aligned with Philip Morris International's vision and missionSupported the commercial development team on conducting tests in Dubai's and Northern Emirate's key stores Identified key marketing mechanics to increase switch rate Created a framework providing an in depth analysis of the marketing campaign's execution that lead to significant growth in switch rateDeployed a marketing campaign in selected stores in Dubai leading to significant success and insights that helped tune other marketing strategies to perform better

As a marketing intern I worked with the brand team of Chesterfield. My primary project was based in Abu Dhabi and required a high level of collaboration with the sales team. My work in this role can be summarized through the following points: Collaborated with the Abu Dhabi team to understand the tobacco market in the United Arab Emirates and the underlying legal factors necessary to know prior to marketing tobaccoConducted an in-depth consumer behavior research through regular field visits Developed a marketing tool box targeted towards a specific market within Abu DhabiMarketing tool box was focused on customer retention, consumer engagement, retailer engagement, and point of sales visibility