• Assisted in the launch of a new streaming service with 500+ subscribers.• Led the research and selection of CRM tools to enhance customer support and service efficiency.• Developed strategies to improve customer engagement and retention.• Collaborated with cross-functional teams to implement marketing campaigns and promotions.• Monitored user behavior and provided insights for optimizing the customer journey.• Contributed to improving the onboarding process for new subscribers, leading to higher user satisfaction rates.

• Led a team to select the perfect venue for a farewell event hosting over 1000 students, ensuring optimal logistics and ambiance.• Managed and verified a comprehensive checklist of venue requirements, including security protocols, food arrangements, and guest services.• Coordinated with multiple teams for security checks, catering services, photographer access, and the distribution of students' gift packs.•Supervised all aspects of the event on the day, ensuring seamless operations and handling any last-minute challenges.

• Conducted research on key financial indicators for 4-5 SME industries, analyzing gross margins, market entry barriers, and industry lifecycle.• Produced a report for benchmarking SME customer performance against industry standards, supporting improved booking decisions.• Provided insights on SME segments to aid HBL in better quality bookings and performance tracking.• Collaborated with teams to gather and analyze data, focusing on net profit margins and market saturation across the SME sector.

• Designed an Excel formula to verify and limit access to invited guests, ensuring smooth event operations.• Supervised a security team during an event with over 2000 students, ensuring adherence to strict security protocols.• Coordinated with team members via walkie-talkies to tackle real-time challenges and ensure quick resolutions to any spontaneous issues.• Demonstrated strong leadership under pressure by managing a large-scale event and ensuring a safe, controlled environment for all attendees.

• Contributed to the development of TOYOTA Connect, improving customer engagement and vehicle management.• Boosted sales of oil filters and lubricants by 20% through digital promotions in the Azaadi Campaign.• Collaborated with influencers Wasim Akram and Irfan Junejo, expanding campaign outreach and authenticity.• Enhanced brand recall by 25% through innovative radio FM promotions.

• Successfully coordinated two large-scale blood drives, ensuring seamless execution and high donor participation.• Formulated and managed budgets for a medical camp and a Ramazan drive, optimizing resources for maximum impact.• Led procurement of medical supplies and Ramazan rations, ensuring timely and efficient delivery.• Enhanced project management and financial planning skills by overseeing multiple community welfare initiatives.• Delivered results that supported the well-being of the campus community, demonstrating a commitment to service in challenging environments.