- Developed Annual Expansion plan for the North Region; Including New Markets and new Zones in existing Markets. - Launched 15 New Markets in a span of an year; developing Infrastructure, Business and sustainable order & revenue growth. - Onboarded over ~2K vendors in new markets helping the company scale to 17K vendors from 8K Active Vendors. - Generated incremental 2.1M Orders from New Markets and over 1.1B PKR GMV, contributing in 289M PKR in Commission Revenue. - Turned around Peshawar and Sialkot Markets and cemented an unprecedented Order and Revenue growth in both Markets; contributing significantly to the National Top lines. - Ensuring Vendor acquisition and incubation at a rapid pace to scale business for both partners. - Played pivotal role in developing sustainable positive ROI orders in New Markets. - Responsible for the PnL of the New Markets. - Responsible for effective utilization of resources; discount subsidies and trade spent.- Providing support to Supply for maximum Vendor, Customer and Rider Experience; maintaining Delivery time, timely invoicing and sustainable order growth.- Reporting and data analysis; hands on with SQL, SAP, Tableau, Sales Force and Porygon.- Vendor journey management; growth through Vertical or Horizontal expansion.- Coach, Train and develop City teams.

- Distribution Handling, Market Operations and Reporting.- Key Accounts Management including Business KPI achievement and Relationship building.- Ensuring Achievement of Primary/Secondary volumes, KPI achievement for the assigned area.- Market development, Customer relationship handling and Market Execution.- Ensuring optimum resource utilization, infrastructure deployment and Distributor ROI.- Coach and develop distributor Sales Team.- Responsible for effective utilization of Trade spent, and establishing budgetary controls for effective monitoring.- Maximize visibility and availability of products across all channels, to improve coverage.- Provision of support for all activities pertaining to branding and promotions.

Leading region wide Channel Marketing, brand activations, IMCs and consumer/shopper promotions with a channel-focused approach to achieve incremental revenue by shopper recruitment.- Develop annual channel plans & drive channel segmentation strategy covering volume, revenue and P&L- Managing Key Account Financials; Preferential, Exclusivity Fees and Discounts. - New Product Development Road Shows and Availability Drives. - Managing Channel Wise Instore Activations, Execution Tools, Signage, Market Asset Deployment, and effective asset utilization. - Signage Tax Payments. - Annual Business Planning for the Region.- Monitor and Enabling Sales Force in Execution (RED Scores and SFE Scores)- Brand and Pack - Volume / Availability focus for incremental volumes.- Managing and executing loyalty programs and shopper promotions. - Vendor Management.

-Sales Planning, Reporting and Analysis.-Weekly and Monthly Sales Forecasting and coordinating with Supply Chain.-SKU wise Monthly Target Setting and Splitting among Zones and Distributors. -Daily Primary and Secondary Sales Achievement Tracking. -Analyzing and Proposing Pack Mix for supporting Discounted Packs by pushing profitable Packs.-Daily Tracking of Distribution Stocks, ensuring stock availability of Innovation SKU with limited production runs through the Month. -Designing Monthly Distributor Incentive Structure. -Distributor and Sales Team Incentive Calculation.-Ensuring claim processing and posting of all Distributor and Team Incentives. -Distribution and Customer complaint handling regarding Markets Assets, Trade Promos, Invoicing and Short Stocks. -Annual Business Planning Preparation. -Preparing Monthly Operational Reviews.-Running Various ad-hoc analysis to support the territory sales team in decision making.