Zain Abidi Email & Phone Number

Toronto, Ontario, Canada

• Responsible for Omni-Channel merchandising operations for Amazon, Website, and E-Bay for Canada and US marketplaces• Creating and optimizing product listings and pages through Amazon seller central & CMS following best SEO and ads friendly practices. • Forming digital media content including PDP, A+, pictures, banners, brochures, & videos • Developing and optimizing Amazon PPC campaigns including, sponsored products, sponsored brand, sponsored display, ensuring low ACOS, and high ROI• Working closely with advertising team to build campaign and campaigns specific landing pages with an objective to enhance conversion and drive sales• Analyzing Web, Google Analytics, Jungle Scout, Helium 10, and Keepa for optimization, competitor analysis and new product opportunities. • Preparing weekly local Amazon FBA shipment plans and assigning tasks to warehouse team members• Coordinating with vendors to execute Amazon Global Logistics (AGL) FBA shipments.• Acting as a key point of contact Amazon sellers support, resolving technical issues through case management, and ensuring policy compliance. • Publishing bulk inventory, pricing, and product updates through CSV flat files.• Forecasting and maintaining mandatory inventory levels in coordination with procurement team• Carrying out pricing analysis, ensuring competitiveness and profitability• Performing data analysis and audits to track, improve category performance, and exceed KPIs• Training and monitoring performance of junior e-commerce merchandizers and ads specialists

Toronto, Ontario, Canada

• Provided technical support to Apple iPhone, iPad, and Apple Watch customers over the phone• Efficiently supported and lead a team of 10 people as a Team Captain • Remained an excellent listener and delivered resolutions as per customer’s technical soundness• Assured, empathized and related to build strong rapport with the customers• Utilized and maintained internal databases for knowledge support, issue resolution, and customer record maintenance• Accurately processed customer related data in the internal databases following secure procedures• Employed wide range of technological tools and databases, including but not limited to Apple CRM Core, Sales Force, Microsoft Teams, Bull Horn Time Management, and Pipkins Workforce• Processed and validated weekly performance metrics of junior team members and forwarded to appropriate team leaders

Toronto, Ontario, Canada

• Analyzed vendors for materials, services, equipment & supplies. • Generated RFQs and determining competitive suppliers based on cost, lead-time, and quality.• Collaborated and coordinating with various departments, such as Engineering, Operations, Logistics, Finance, Programs and Quality, to meet the program objectives• Negotiated with suppliers for pricing, lead time, MOQ and other related aspects. • Established delivery schedules, monitoring progress, contacting suppliers/contractors to resolve issues• Performed vendor analysis on quarterly basis based on vendor performance variables. • Issued purchase orders, ensuring flow of supplies that guarantees optimum stock levels and meets turnover goals• Maintained an up-to-date database for all orders and provide information for analysis and reporting• Maintained an up-to-date ASL (Approved Supplier’s List) by following the company procedures• Provided product, storage and order information to all internal departments as requested• Advised departments and business units on lead time requirements to obtain products • Recorded issued/ approved POs, packing slips and invoices for all procured products and services• Generated non-conformance reports on suppliers and doing follow-ups• Owned and maintained the company related procurement/supply procedures based on ISO9001 and AS9100• Performed other purchasing and contracts activities as assigned

Karāchi, Sindh, Pakistan

• Supported the development and implementation of marketing, advertising, and sales strategies for company's clients• Performed marketing analysis for stakeholders to identify deficiencies, adjusting strategies and tactics as needed, optimizing processes, and gaining customer insight.• Carried out business analysis based on market size, sales forecast, market trends, market profitability, and key success factors.• Liaised with stakeholders, vendors, and sponsors to ensure smooth execution of marketing and advertising events• Performed budgeting for campaigns and formulated campaign calendars accordingly• Created dashboards in Excel and Power BI to provide valuable input for pre and post marketing campaigns.• Used social media analytical tools including, Awario, Keyhole, Mentions, Sprout Social, Facebook and Instagram tools to monitor and carry out social media analysis.• Supervised and supported subordinates for the development and execution of projects• Coordinated with the design and digital media team for the campaign’s development and execution• Coordinated with sales executives for business expansion.• Formulated activation plans, agendas, briefs, contact reports, and presentations

Certificate, Data Analytics, Big Data, And Predictive Analytics

R SAS Python XPath and XQuery Structured Query Language (SQL) Hadoop MySQL Workbench RStudio Studio3T

Master Of Business Administration (M.B.A.), 3.2 Cgpa

Successfully completed 1.5 years MBA with distinction Equivalent to a Canadian MBA as determined by IQAS Alberta

Bachelor Of Business Administration (Bba), 3.4 Cgpa

Activities and Societies: Society El-Innovadors Society ZaaviyaSuccessfully completed the 4 years degree with distinction Equivalent.

Intermediate And Matriculation, Business/Commerce, General