My MarTech company offers any digital services that include digital strategy, content creation, design, web development, social media management, AdWords and cross-platform advertising, SEO and database marketing (bespoke newsletters) etc. We help with demand generation and guide with Martech strategy and optimisation led by data. Mobimeme offers digital SEO and content marketing packages to ensure audience growth on all web platforms. These packages combine a unique content strategy with high-quality native content published on client platforms. We then combine this with digital marketing to enable audience growth. Get to know us - https://mobimeme.com/ Our platform - https://waysto.digital/

I was asked to create the Content Strategy for the current City of Cape Town website. This strategy includes the following:- Content pillars;- Content production process and plan;- Content creator’s handbook and on-page SEO playbook;- Content roadmap;- Guidelines for repurposed and innovative content; and- Set-up of digital Content team structure.

- Monitoring targets for audience growth across all channels;- Managing and inspiring editorial team to reach targets;- Developing strategies for social media channels and digital marketing;- Quality management and decision-making on all content;- Working with the sales team and advertisers to identify opportunities;- Overseeing implementation of editorial commitments for sponsors and advertisers;- Assisting account director with PR and marketing efforts; and- Daily management of staff members

Primarily responsible for the delivery of the group digital strategy across multiple platforms including web, tablet, social networks and mobi sites for Cosmopolitan, Marie Claire, Good Housekeeping, O, The Oprah Magazine and House and Leisure. Work closely with the Group Publishing Director, Content Director and Group Audience Manager and develop content marketing concepts and new commercialisation opportunities. Here I create, plan, implement and manage the content strategy, vision, and guidelines for digital media content to drive traffic to the sites and create a favourable environment for audience and advertisers. This overarching strategy ensures alignment between the goals of the publications and editorial content.I liaise with all teams responsible for advertising sales, print editorial, subscriptions, marketing and social media marketing to effectively develop audience numbers. I also work closely with developers on special development projects around new revenue opportunities across all platforms.

We craft tailor made websites, while driving the social interaction needed to transform ideas into working products. I collaborate with the team to encompass audience insights, trend analysis, marketing/media executions, timings and budgets. My role is to add relevance and context to various content types as part of building communities around different interests and genres. I drive conception and development of innovative and engaging social ideas from bigger campaign themes to smaller technology-led ideas. There are around 2 million users in the communities I manage. I also play a vital part in new business development; meeting prospective clients, presenting our company credentials, taking briefs and leading pitches. I focus on the following:- Strategic mobile and online lay-out consulting- Implementation of best practices for content integration- Content marketing- Mobile and online content creation and distribution - Mobile and online marketing and promotions - Managing mobile applications for niche social groups- Source freelance writers, correspondents and photographers- Produce quality entertainment contentRecent projects include:Qbsta.com is a mobile marketing company utilising mobile web technology to deliver partner negotiated deals to the SA student market, in campus areas.Qbsta went live in pilot in September 2012 with phase 2 in progress.

While managing the content department I reached and surpassed all budget targets and succeeded in growing and stabilising monthly income. In summary my role was to oversee the operational processes of managing content from contract negotiating, pricing formulation, content provisioning, content reporting, road-mapping and decommissioning functions. I analysed localised and global content performance by creating reports based on download statistics and viral performance of the content. I was responsible for the strategic formulation and execution of a global content revenue plan and the organised handling and scheduling of content received from partners and internal clients. My tasks also included sampling and approval of content, production management and feedback to all role players. I was also responsible for establishing the infrastructure for building social communities around lifestyle interests and popular content themes. Here I created communities around local and international themes such as music where a specific focus was on introducing new music on platforms that support user interaction and feedback. This effort grew the Mxit music offering into a lucrative content pillar.I established partnerships and negotiated contracts with content creators, suppliers and brands such as:- MTV Base - DSTV- Sony South Africa - Gameloft- EA Games - Zed- 24.com - Thumbtribe- Ramsay Media - and many more

Membrane re-thinks and re-imagine problems, challenges and opportunities through having different cultures, disciplines, views, quirks and eccentricities stream to the same point, where they connect, clash and combine to form new, ground-breaking, remarkable ideas.

SEO copy template development, proofreading, staff guidance and assistance. Prepared Search Engine Marketing presentations. Consulted on new marketing opportunities. Brainstormed around effective web development and possible digital avenues, incorporation of corporate identity and implementation of social media.Project manage the ecommerce website builds, overseeing design, usability, development of the website, as well as system integrations and new information population.

Quality super-user: Proofread, formatted, edited, translated, compiled and quality checked reports and documents. Quality auditing, staff guidance and assistance given. Projected financial reporting and assisted with delivery and monitoring of invoicing. Client liaisons and feedback to staff. Mentored and trained new starters. Prepared presentations. Organised and managed budgets, travel arrangements, logistics and related tasks.

Approached by Tajarah Solutions to identifying new projects, market opportunities and business in the United Kingdom. The Director wanted to expand his IT offerings into the FMCG industry and property development. Gathered intelligence on customers and competitors. Liaised and networked with suppliers, contractors and government authorities. Created corporate identities and print media.

Digital producer/interactive project manager who own projects from beginning to end. Worked closely with clients to identify and generate new business opportunities within their current offerings. Liaised with clients, web developers, designers and third party suppliers to co-ordinate workflow. Identify opportunities for conversation across all digital platforms, management of relationships with affiliate partners. Managed accounts and payments. Produced/edited e-newsletters and created/updated web content.

Office management included coordinating workflow among staff, liaised with media, web content management, copywriting, implemented advertising costs, designed online- and print media. Conduct interviews and write feature and news articles on a daily basis for the site. Also responsible for the technical aspects of the website as primary contact with IT support. Implemented and produced html newsletters and growing the initial subscriber base of 1 500 to ±19 500.

Implemented RAD methodology, created SEP text templates and structured website and managed day-to-day processes. Recruited and trained employees. Launched White Label sites and liaised with creative-, production- and development departments. Produced and edited weekly e-newsletters.