Zani Botes
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Zani Botes Email & Phone Number

Digital Marketing Director at Mobimeme
Location: City of Cape Town, Western Cape, South Africa 15 work roles 4 schools
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Current company
Role
Digital Marketing Director
Location
City of Cape Town, Western Cape, South Africa

Who is Zani Botes? Overview

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Zani Botes is listed as Digital Marketing Director at Mobimeme, based in City of Cape Town, Western Cape, South Africa. AeroLeads shows a matched LinkedIn profile for Zani Botes.

Zani Botes previously worked as Managing Director at Mobimeme and Head of Content and Strategy at Capetownmagazine.Com. Zani Botes holds Model Thinking (Certificate) from University Of Michigan.

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Email format at Mobimeme

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Mobimeme

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Profile bio

About Zani Botes

I’m an experienced Digital Management and Content Marketing Strategist. I specialise in constructing calculated content action plans and in creating, managing and optimising content for all digital avenues spanning paid, earned, and owned forms of digital media. My role is to understand and represent the target audience and I believe that a mutually beneficial relationship with customers and partners will lead to exponential demand which in turn leads to a real return on investment.I am inspired by the growth of internet access in Africa which leads to so many innovative developments and exciting products. This motivates me to set and achieve targets with focus while keeping an eye on emerging opportunities in changing environments.Specialties: Strategic Digital Planning, Content Marketing, New Business, Operations Management, Web Content Management, Client Service, Content Strategy, Branding, eMarketing, Mobile Marketing

Listed skills include Digital Marketing, Online Marketing, Mobile Marketing, Online Advertising, and 43 others.

Current workplace

Zani Botes's current company

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Mobimeme
Mobimeme
Digital Marketing Director
Website
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15 roles

Zani Botes work experience

A career timeline built from the work history available for this profile.

Digital Marketing Director

Cape Town, Wc, Za

Managing Director

Cape Town, Western Cape, South Africa

My MarTech company offers any digital services that include digital strategy, content creation, design, web development, social media management, AdWords and cross-platform advertising, SEO and database marketing (bespoke newsletters) etc. We help with demand generation and guide with Martech strategy and optimisation led by data. Mobimeme offers digital SEO and content marketing packages to ensure audience growth on all web platforms. These packages combine a unique content strategy with high-quality native content published on client platforms. We then combine this with digital marketing to enable audience growth. Get to know us - https://mobimeme.com/ Our platform - https://waysto.digital/

Head Of Content And Strategy

Cape Town Area, South Africa

Nov 2015 - Apr 2017

Content Strategist

Cape Town Area, South Africa

I was asked to create the Content Strategy for the current City of Cape Town website. This strategy includes the following:- Content pillars;- Content production process and plan;- Content creator’s handbook and on-page SEO playbook;- Content roadmap;- Guidelines for repurposed and innovative content; and- Set-up of digital Content team structure.

Feb 2015 - Jul 2015

Consulting Head Of Content For Eat Out, W (Woolworths) And Taste

Cape Town Area, South Africa

- Monitoring targets for audience growth across all channels;- Managing and inspiring editorial team to reach targets;- Developing strategies for social media channels and digital marketing;- Quality management and decision-making on all content;- Working with the sales team and advertisers to identify opportunities;- Overseeing implementation of editorial commitments for sponsors and advertisers;- Assisting account director with PR and marketing efforts; and- Daily management of staff members

Sep 2014 - Mar 2015

Digital Content Strategist

Cape Town Area, South Africa

Primarily responsible for the delivery of the group digital strategy across multiple platforms including web, tablet, social networks and mobi sites for Cosmopolitan, Marie Claire, Good Housekeeping, O, The Oprah Magazine and House and Leisure. Work closely with the Group Publishing Director, Content Director and Group Audience Manager and develop content marketing concepts and new commercialisation opportunities. Here I create, plan, implement and manage the content strategy, vision, and guidelines for digital media content to drive traffic to the sites and create a favourable environment for audience and advertisers. This overarching strategy ensures alignment between the goals of the publications and editorial content.I liaise with all teams responsible for advertising sales, print editorial, subscriptions, marketing and social media marketing to effectively develop audience numbers. I also work closely with developers on special development projects around new revenue opportunities across all platforms.

Sep 2013 - Aug 2014

Crm And Social Media Marketing Manager

Lighter Traffic

Cape Town Area, South Africa

We craft tailor made websites, while driving the social interaction needed to transform ideas into working products. I collaborate with the team to encompass audience insights, trend analysis, marketing/media executions, timings and budgets. My role is to add relevance and context to various content types as part of building communities around different interests and genres. I drive conception and development of innovative and engaging social ideas from bigger campaign themes to smaller technology-led ideas. There are around 2 million users in the communities I manage. I also play a vital part in new business development; meeting prospective clients, presenting our company credentials, taking briefs and leading pitches. I focus on the following:- Strategic mobile and online lay-out consulting- Implementation of best practices for content integration- Content marketing- Mobile and online content creation and distribution - Mobile and online marketing and promotions - Managing mobile applications for niche social groups- Source freelance writers, correspondents and photographers- Produce quality entertainment contentRecent projects include:Qbsta.com is a mobile marketing company utilising mobile web technology to deliver partner negotiated deals to the SA student market, in campus areas.Qbsta went live in pilot in September 2012 with phase 2 in progress.

Feb 2011 - Sep 2013

Content Manager

Cape Town Area, South Africa

While managing the content department I reached and surpassed all budget targets and succeeded in growing and stabilising monthly income. In summary my role was to oversee the operational processes of managing content from contract negotiating, pricing formulation, content provisioning, content reporting, road-mapping and decommissioning functions. I analysed localised and global content performance by creating reports based on download statistics and viral performance of the content. I was responsible for the strategic formulation and execution of a global content revenue plan and the organised handling and scheduling of content received from partners and internal clients. My tasks also included sampling and approval of content, production management and feedback to all role players. I was also responsible for establishing the infrastructure for building social communities around lifestyle interests and popular content themes. Here I created communities around local and international themes such as music where a specific focus was on introducing new music on platforms that support user interaction and feedback. This effort grew the Mxit music offering into a lucrative content pillar.I established partnerships and negotiated contracts with content creators, suppliers and brands such as:- MTV Base - DSTV- Sony South Africa - Gameloft- EA Games - Zed- 24.com - Thumbtribe- Ramsay Media - and many more

Aug 2009 - Feb 2011

Operations Manager

Cape Town Area, South Africa

Membrane re-thinks and re-imagine problems, challenges and opportunities through having different cultures, disciplines, views, quirks and eccentricities stream to the same point, where they connect, clash and combine to form new, ground-breaking, remarkable ideas.

May 2009 - Mar 2010

E-Marketing And E-Commerce Specialist

Link2Places

Cape Town Area, South Africa

SEO copy template development, proofreading, staff guidance and assistance. Prepared Search Engine Marketing presentations. Consulted on new marketing opportunities. Brainstormed around effective web development and possible digital avenues, incorporation of corporate identity and implementation of social media.Project manage the ecommerce website builds, overseeing design, usability, development of the website, as well as system integrations and new information population.

Apr 2008 - Aug 2009

Team Administrator

Johannesburg Area, South Africa

Quality super-user: Proofread, formatted, edited, translated, compiled and quality checked reports and documents. Quality auditing, staff guidance and assistance given. Projected financial reporting and assisted with delivery and monitoring of invoicing. Client liaisons and feedback to staff. Mentored and trained new starters. Prepared presentations. Organised and managed budgets, travel arrangements, logistics and related tasks.

Mar 2008 - Apr 2009

New Business Consultant

Tajarah Solutions

Southampton, United Kingdom

Approached by Tajarah Solutions to identifying new projects, market opportunities and business in the United Kingdom. The Director wanted to expand his IT offerings into the FMCG industry and property development. Gathered intelligence on customers and competitors. Liaised and networked with suppliers, contractors and government authorities. Created corporate identities and print media.

Aug 2007 - Feb 2008

Account Director (Owner)

Headgirls

Cape Town Area, South Africa

Digital producer/interactive project manager who own projects from beginning to end. Worked closely with clients to identify and generate new business opportunities within their current offerings. Liaised with clients, web developers, designers and third party suppliers to co-ordinate workflow. Identify opportunities for conversation across all digital platforms, management of relationships with affiliate partners. Managed accounts and payments. Produced/edited e-newsletters and created/updated web content.

Oct 2005 - Aug 2007

Content Manager/Senior Digital Web Producer

Litnet

Cape Town Area, South Africa

Office management included coordinating workflow among staff, liaised with media, web content management, copywriting, implemented advertising costs, designed online- and print media. Conduct interviews and write feature and news articles on a daily basis for the site. Also responsible for the technical aspects of the website as primary contact with IT support. Implemented and produced html newsletters and growing the initial subscriber base of 1 500 to ±19 500.

Apr 2004 - Oct 2005

Ecommerce & Content Manager

Cape Town Area, South Africa

Implemented RAD methodology, created SEP text templates and structured website and managed day-to-day processes. Recruited and trained employees. Launched White Label sites and liaised with creative-, production- and development departments. Produced and edited weekly e-newsletters.

Jan 2001 - Apr 2004
4 education records

Zani Botes education

Model Thinking (Certificate)

Model, utilise and interpret big data for better decision making, strategy and design.

Emarketing Professional Certificate, Project Management, E-Mail Marketing, Seo, Search Engine Marketing, New Buzz Marketing

Britefire E-Learning

Comprehensive diploma course consisting of the following subsections: * Course in Web Project Management * Course in E-Mail Marketing *.

Post Grad Diploma, Www (Html) Site Construction, Photoshop, Dreamweaver, Freehand, Flash

Vega School Of Brand Advertising Communication

Ba Communications:, Industrial Psychology, Advertising, Journalism, Media Law, English, Business Management

FAQ

Frequently asked questions about Zani Botes

Quick answers generated from the profile data available on this page.

What company does Zani Botes work for?

Zani Botes works for Mobimeme.

What is Zani Botes's role at Mobimeme?

Zani Botes is listed as Digital Marketing Director at Mobimeme.

Where is Zani Botes based?

Zani Botes is based in City of Cape Town, Western Cape, South Africa while working with Mobimeme.

What companies has Zani Botes worked for?

Zani Botes has worked for Mobimeme, Capetownmagazine.Com, King James, New Media, and Associated Media Publishing.

How can I contact Zani Botes?

You can use AeroLeads to view verified contact signals for Zani Botes at Mobimeme, including work email, phone, and LinkedIn data when available.

What schools did Zani Botes attend?

Zani Botes holds Model Thinking (Certificate) from University Of Michigan.

What skills is Zani Botes known for?

Zani Botes is listed with skills including Digital Marketing, Online Marketing, Mobile Marketing, Online Advertising, Email Marketing, Digital Media, Digital Strategy, and Seo.

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