Zayne D'Crus Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

My role is to ensure that knowledge generated through Melbourne Genomics programs can reach and motivate the right people to create change. This includes government advocacy, creative and content strategy, collective action and knowledge mobilisation.

Parkville, Victoria, Australia

I supported Melbourne Genomics to deliver its transformative mission to make genomic medicine part of routine health care in Victoria. My role was to introduce genomics to new audiences: from government advisers to investors, technology providers, patients and community groups.- Created a brand voice and writing guidelines- Overhauled the website melbournegenomics.org.au- Produced and scripted Diagnosis Day, a six-episode series following Victorian families with rare genetic… Show more I supported Melbourne Genomics to deliver its transformative mission to make genomic medicine part of routine health care in Victoria. My role was to introduce genomics to new audiences: from government advisers to investors, technology providers, patients and community groups.- Created a brand voice and writing guidelines- Overhauled the website melbournegenomics.org.au- Produced and scripted Diagnosis Day, a six-episode series following Victorian families with rare genetic conditions- Launched the brand identity for Genomical, a world-first software platform that enables labs to scale up genomic testing Show less

Melbourne

I led a eight-member team that delivered copywriting and multimedia content for all Australian Red Cross campaigns, channels, corporate partnerships, products and apps. My team worked in cross-disciplinary squads, bringing together marketing, copywriting and digital expertise.We managed a public information campaign during and after the 2019/20 bushfires, provided content and creative for Red Cross’ most successful tax-time campaign, built a bank of stories, and supported the 2021 brand… Show more I led a eight-member team that delivered copywriting and multimedia content for all Australian Red Cross campaigns, channels, corporate partnerships, products and apps. My team worked in cross-disciplinary squads, bringing together marketing, copywriting and digital expertise.We managed a public information campaign during and after the 2019/20 bushfires, provided content and creative for Red Cross’ most successful tax-time campaign, built a bank of stories, and supported the 2021 brand refresh and Channel Nine television appeal. Show less

Melbourne, Australia

A new role created to deepen engagement with donors and other supporters through storytelling, and communicate the organisation's change agenda to its 1900+ staff. My team of six content producers delivered messaging, storytelling and multimedia content for the Help Aussie Farmers Appeal, the Bring More Good tax campaign, the Season of Belonging festive campaign and a Game of Thrones campaign about international humanitarian law that reached more than a million people in four countries.… Show more A new role created to deepen engagement with donors and other supporters through storytelling, and communicate the organisation's change agenda to its 1900+ staff. My team of six content producers delivered messaging, storytelling and multimedia content for the Help Aussie Farmers Appeal, the Bring More Good tax campaign, the Season of Belonging festive campaign and a Game of Thrones campaign about international humanitarian law that reached more than a million people in four countries. We did this while diversifying our storytelling, introducing new processes to protect people's safety, dignity and privacy, and launching a content library for Red Cross.I also set up an internal communications team. We managed communication for new pay and procurement processes, the Reconciliation Action Plan, and 'Time to Talk' - a national consultation on the future direction of Red Cross. We published a weekly staff bulletin and CEO blog, wrote and produced the FY18 annual report, and wrote keynote speeches for the CEO and President. Show less

Leading a team of media, communications and multimedia specialists who work to change minds, build support, engage communities and tell the stories behind Red Cross.We set up a national communication procedure for disasters and emergencies, managed communications for major changes to Red Cross' refugee and asylum seeker services, ran public appeals for crises in East Africa, Myanmar and Syria, advocated for youth justice and prison reform, and started far-reaching social media… Show more Leading a team of media, communications and multimedia specialists who work to change minds, build support, engage communities and tell the stories behind Red Cross.We set up a national communication procedure for disasters and emergencies, managed communications for major changes to Red Cross' refugee and asylum seeker services, ran public appeals for crises in East Africa, Myanmar and Syria, advocated for youth justice and prison reform, and started far-reaching social media conversations on the application of the laws of war in the TV show Game of Thrones. Show less

Leading a small multi-disciplinary communications team that supports Australian Red Cross in implementing international disaster management and health programs, disseminating international humanitarian law, responding to global emergencies and influencing the humanitarian and development agenda in Australia and overseas.

Developing and implementing a communications strategy to recruit Australian professionals for overseas volunteer assignments and raise the profile of international volunteering in Australia and overseas.

- Managed the development of a new brand identity- Delivered the marketing strategy for the highly successful Diversity in Health 2010 Conference- Developed the website www.ceh.org.au - Implemented multilingual and multicultural social marketing campaigns - Delivered training and managed communications projects for government clients

- Recruitment marketing- Website development- Media relations- Publications- Event coordination- Government relations