First and foremost, I'm a creative copywriter who writes web content that's both human- and search-engine-friendly.Back in 2014, when Google first began adopting user intent in their algorithms, I was one of the progenitors of "Semantic Copywriting" (the 'Semantic X-Ray' and 'Semantic Copywriting' SlideShare presentations [unchanged since 2014] are in my profile, below).Even now, few businesses understand the power of writing easy-to-read copy that appeals to both human and AI readers. I can help you make that leap by editing your existing copy and helping you format any new copy before it goes live.Right now, I'm the digital marketing manager for Mortgage Quest and its subsidiary brands. The role calls on my combined career experience: 20+ years in brick-n-mortar sales (B2B & B2C), first-line management (ILM Qualified) and the last 12 years nerding in digital marketing.Tasks vary immensely. Meeting the needs of the business, its diversification, partner content and outreach, plus managing our remote web developer, SEO team and partners. It all keeps me on my toes and incorporates:» website content and landing pages, focused on meeting our customers’ multiple and diverse needs, accommodating mortgage news and changes in laws and services (including HMRC and FCA) that affect self-employed people's everyday lives;» adapting PPC campaigns to meet business capacity and market trends;» instigating a vibrant, multi-platform social media presence;» managing the remote digital network support team to bring tasks in on time (and on budget);» producing editorial content for our many third-party partner publishers, including guest posts and expert columns.Through our experienced protection and mortgage advisors in Pinner, our web developers in Staffordshire and fully focused partners, we strive to produce a seamless mortgage service for independent workers of all types.Beyond Mortgage Quest, I have my Etsy shop, UPcycle Mod Boutique, a real labour of love. Yep - I'm a mod. I write reams of horror/weird/sci-fi fiction and poetry in my spare time, recently won the Secret Attic fiction league (2021-2022), and was first published in 1997.I'm also currently the goalkeeper for Wolverhampton Wanderers Foundation's and Hartshill Strollers' 'walking' football teams, and doing my best to spread the word on that front. We need to address mental and physical health in the over-40s (women) and -50s (men). What better way than through the beautiful game? I'll see you between the sticks!