Head of Content & Intelligence at Abrasel, the Brazilian restaurant association. Our mission is to provide valuable knowledge and information to entrepreneurs and restaurant staff through a variety of channels, including our own digital platforms, a magazine, social media, and a cutting-edge digital assistant powered by artificial intelligence.My background includes extensive expertise in content creation, corporate communication, marketing, innovation, and business development. I also have a track record of successfully launching the Samsung Pay service in Brazil, where my responsibilities encompassed merchant engagement, training, and point-of-sale (POS) acceptance.In addition to my professional pursuits, I have a background in journalism and have worked on projects related to publishing, tourism, sustainability, and technology information. I have authored two books and actively engage in parallel activities, such as birdwatching and maintaining a blog where I aim to raise awareness about nature conservation.