• Responsible for securing new customers, and maintaining and developing existing accounts.• Maintain records of customer details/sales visits .• Support Customer Service and work closely with Operations and Documentation to execute customer service contracts.• Promote the services and products of all entities, and coordinate sales efforts with other department sales.• Assimilate market information and participate in the overall business development through weekly/monthly sales meetings.• Follow up with clients for outstanding support by the Finance Controller.• Developing and maintaining a strong dealer network.• Setting sales and collection targets for the team.• Designing sales strategies to increase sales and collections.• Conducting market visits for business development and market intelligence.• Monitoring dealer performance and providing feedback.• Coordinating with logistics and inventory departments for smooth delivery.• Managing credit limits and proposing enhancements for high-performing dealers and sub dealers.• Collaborating with the Marketing Department for trade marketing activities.• Preparing annual sales budgeting and forecasting.• Coordinating with the inventory team for SKU-wise material requirements.• Planning and distributing promotional items.

• Develop comprehensive sales strategies aligned with business objectives, market trends, and customer needs to maximize revenue generation and profitability.• Lead and motivate the sales team to achieve sales targets and objectives, providing guidance, coaching, and performance feedback as needed.• Cultivate and maintain relationships with key customers, contractors, distributors, and stakeholders to secure long-term partnerships and contracts.• Negotiate pricing, terms, and agreements with key accounts to optimize sales opportunities and ensure customer satisfaction.• Gather and analyze sales data, customer feedback, and industry insights to inform sales strategies, product development, and pricing decisions.• Ensure consistency of messaging, branding, and positioning across all marketing channels and materials.• Ensure timely and effective resolution of customer inquiries, complaints, and issues, maintaining a high level of customer satisfaction and loyalty.• Prepare regular sales reports, dashboards, and presentations for senior management, providing insights, analysis, and recommendations for strategic decision-making

• Assist in developing and implementing sales strategies to penetrate new markets, expand customer base, and increase market share in the wire industry.• Build and maintain strong relationships with existing and potential customers, understanding their needs, and providing solutions to meet their requirements.• Provide support to the sales team by preparing sales presentations, quotes, and proposals, and addressing customer inquiries and concerns.• Conduct market research and analysis to identify market trends, competitor activities, and opportunities for growth in the wire industry.• Develop a deep understanding of the company's wire products, features, and applications, and effectively communicate their value propositions to customers.• Prepare regular sales reports, analyze sales performance data, and provide insights and recommendations to management for continuous improvement.• Continuously upgrade product knowledge and sales skills through training programs, workshops, and industry conferences.• Ensure compliance with company policies, procedures, and industry regulations in all sales activities.

• Setting targets, creating performance plans and maintaining standards for sale representatives• Extensive traveling all around the Sindh and Baluchistan• Planning the sales strategy and Optimization of sales• Searching for clients who might benefit from the company products• Documentation and control of target achievement• Negotiation of terms and contracts with clients• Reporting to the Executive Board• Develop a scalable sales process and ensure representatives adhere to it correctly• Plan and preside over weekly sales team meetings• Maintain a deep understanding of customer needs and monitor their preferences• Resolve escalated customer issues and customer complaints regarding sales and service• Tracking sales team metrics and sharing them with company leadership• Provide pre-sales and post-sales service support and assistance• Attend marketing events (e.g. conferences or trade shows) representing the company• Daily report to manager and director about sales and targets on daily basis• Computer solution provider both hardware and software.