Zeeshan Mohammed Email & Phone Number

A life-first, financial movement to create conversations around money among people and help understand their relationship with it.

- Developed and executed marketing strategies that improved brand identity and positioning, leading to a 25% increase in market share.- Spearheaded creation of whitepapers, blog posts and case studies that contributed to sales support and increased lead generation by 30%.- Led cross-functional collaboration with the sales, marketing and PR teams to execute marketing campaigns, including events, sponsorships and conferences which increased website traffic by 20x.- Managed PR and external communications, ensuring consistent brand compliance and aligning marketing materials with corporate goals, helping generate 20% more revenue.- Created digital advertising campaigns that boosted demand generation and improved ROI analytics, driving a 15% increase in digital engagement.

- Developed and implemented overall brand marketing strategies and aligned it with the company's objectives and target audience.- Managed and executed events on partnership, close doors and internals.- Lead and mentored a team of brand marketing professionals & content writers, providing guidance, feedback, and support to ensure high performance and collaboration.- Conduct market research and analysis to identify market trends, consumer insights, and competitive positioning opportunities.- Drove the development of creative marketing campaigns across various channels, including digital and social media.- Monitored and analysed key performance metrics to evaluate the effectiveness of brand marketing initiatives and make data-driven recommendations for optimisation.- Developed and maintained brand guidelines, ensuring they are adhered to in all marketing communications and materials.- Kept up with the industry trends, emerging technologies, and best practices in brand marketing, integrating relevant innovations into strategies.On top of it, I also: - helped improve & increase the marketing budget ROI by 2.6X- increased visibility on founders' brand by 67%- refined the brand positioning & personality that enabled accelerated growth

A B2B corporate gifting company promoting and selling plants-as-gifts in customized gift boxes.After successfully delivering 1000+ gift boxes to businesses in Mumbai, Bangalore, Delhi & Chandigarh, had to shut shop because of operations challenges. Also, we were ahead of the curve as people were not ready to buy plants as gifts, and the awareness around sustainability was also an issue. Before winding down, we had already done 25 Lakh INR in revenue at a 30% profit margin with a team of 4 people.

Designed and executed content creation strategies that positioned the company as a thought leader in the industry, helping onboard 30+ new clients.Organized and managed events, conferences, and sponsorships, increasing brand visibility and contributing to a 40% growth in client acquisition.Led the PR efforts, coordinating the release of major announcements like the ZoomInfo partnership and TiEcon sponsorship​, upselling $5 Mn additional services.Conducted market trends & competitor analysis to inform marketing strategy, contributing to 15% growth in overall lead generation.

Mohali, Punjab

Developed marketing collateral such as presentations, case studies and digital content to help generate business worth $2 Mn.Managed digital advertising campaigns, resulting in a 20% increase in website traffic and improved conversion funnels.Conducted research and data collection for high-profile case studies such as Heineken, Voyij, and WTutors​

Mumbai Area, India

Managed content creation and distribution across multiple platforms, ensuring alignment with brand voice and campaign goals, generating 15x ROI.Led internal communications campaigns like #iLead, #humansofip, and iPAuditions to up the brand value by 44%.Spearheaded social media strategies that led to a 40% increase in follower base and a 15% rise in client acquisition.Contributed to multiple award-winning campaigns, including Global Digital Marketing Awards and Campaign Asia’s Agency of the Year

Mumbai Area, India

Worked as content writer for varied clients, focusing on brand engagement and community building.Also worked on content distribution strategy across channels to generate 10x traffic to the Top-of-the-Funnel.

Master Of Arts - Ma, International Relations And Diplomacy, 81.75

Masters In Journalism & Mass Communication, Business/Corporate Communications

Bachelors Of Arts, Economics, Political Science, Sociology And Theatre