Zeina Abu Hamdan Email & Phone Number

Palestinian Authority

Ramallah, Palestine

- Creating and Implementing Marketing Communication Strategies that define the brand’s positioning, communication objectives and messages, in relation to different groups of the target audiences- Developing communication action plans that provide an overview of the activities that will take place throughout the year for brands in all areas of marketing communications (branding, advertising, digital marketing, public relations, etc.)- Building brands that reflect businesses depending on their sector and target audience, in addition to building advertising concepts for products / services in various stages of their life-cycle - Developing digital marketing strategies that address social media activities and how to best build different social media platforms for brands based on their communication objectives and target audiences - Developing content for online platforms in accordance with a content marketing strategic approach - Managing the day-to-day operations of the Digital Marketing Department and collaborating with cross-functional teams from creative, IT and production to produce tailored marketing communication solutions - Managing online advertisements, data analysis and reporting web communications for SEO and organic and keyword search- In conjunction with web team, creating, adapting, improving and optimising - Creating MarCom presentations for clients and stakeholders- Setting work schedules and ensuring meeting deadlines

Ramallah, Palestine

Provided consultancy services to various companies in the private sector in Palestine. The scope of services was mainly related to marketing communications and branding strategies.

Palestinian Territory

Publicis Zoom is a dynamic full service Palestinian advertising agency and is part of the 3rd largest communications group in the world, Publicis Groupe. The Client Service Department is one of 5 main departments of Publicis Zoom, and in this position I was responsible for:- Managed and oversaw daily operations of the Client Service department- Managed key client accounts in the Palestinian market- Expanded business relations with current and prospect clients- Worked one on one with marketing managers to enhance their advertising and public relations activities- Liaised the relationship between agency departments and coordinated the execution of client needs and campaigns from the initial stages to the project evaluation stage - Managed and implemented advertising, media campaigns and media buying- Planned advertising and media budgets, in addition to business reporting- Conducted high-end business events, media conferences and exhibition for client and agency events- Prepared business proposals- Reported to upper management- Trained Account Executives

Palestinian Territory

- Managed key Client Accounts in the Palestinian Market- Worked one on one with marketing managers to enhance their Advertising and PR activities- Managed and implemented Advertising, Media Campaigns and Media Buying- Planned Advertising and Media Budgets, in addition to business reporting- Prepared Proposals - Conducted High-End business events, media conferences and exhibitions for clients and agency Events

Master’S Degree, Marketing Communications, Distinction

Successfully completed a challenging programme with distinction. The programme was more specialised and complemented my undergraduate.

Bachelor'S Degree, Marketing Communications, A+ Graduated With High Distinction

Honor Student (Dean List) and University graduate with highest GPA in Marketing major. Re-launched the marketing club in Birzeit.

High School Degree, Scientific Stream, 92

- Active Volunteer at PYALARA (Palestinian Youth Association for Leadership and Rights Activation), as a Youth activist and reporter.