I have discovered my passion for writing, presenting and leading through volunteering at the Palestinian Youth Association for Leadership and Rights Activation “PYALARA”. Being part of this association has enabled me to make a difference through becoming the voice of the youth in a challenging country like Palestine. Writing for their newspaper and volunteering as a TV anchor for their TV program, gave me a new perspective on the potential of youth to lead and make a change.Later on, I pursued a BA degree in Marketing and worked for 3 years at a leading Palestinian advertising agency. I started working as an account executive and have been presented with various challenges that I successfully overcame to later on occupy the position of Client Service Manager. This position was a rewarding experience in which I gained a lot of knowledge and developed my expertise in the field of advertising, particularly in Palestine. My work experience made me more passionate about the field of marketing especially that it was relatively new in Palestine. Therefore, I decided to expand my knowledge and advance my skills through pursuing and successfully completing an MSc. degree in Marketing Communications from the University of Birmingham, UK. This programme not only enhanced my research and analysis skills, but also allowed me to work within an international context, where various cultures get together and aim to achieve various project goals. I am currently interested in the role of innovative business and marketing thinking in addressing challenges in developing countries through sustainable business models and marketing solutions. I am truly fascinated by the rapid growth and endless challenges this field entails, which make me strive to achieve more and progress further.