Zeina El Sayed Email & Phone Number

Jumeirah Strategy TeamAligning all social content with brand and social strategies, ensuring Jumeirah’s content consistently tells a compelling story and maximizes engagement. Analyzing performance data and delivering monthly insights in order to refine tactics and elevate the brand experience.Staying ahead of trends through weekly social listening and campaign rollout planning, driving Jumeirah’s social presence forward. From platform updates to ad-hoc support, while collaborating with cross-functional teams to create impactful, trend-driven content and efficient workflows, helping the brand make a meaningful impact across all channels.

Led Tabby’s social media expansion through creative campaigns, user-generated content, and influencer partnerships - through developing and executing seasonal campaigns to enhance ROI and conversions. Managed the several B2B and B2C launches of products like Tabby Shop, Tabby Card, and Tabby+, ensuring successful branded campaigns while leading a team of social media specialists, conducting competitor analysis, and providing stakeholders with analytics reports to measure campaign success.

Managed daily activities on Tabby's social platforms across Saudi Arabia, UAE, and the GCC - including content creation, scheduling, influencer collaborations, and community management while collaborating with cross-functional teams to align social media efforts with overall brand objectives.

Managed and developed digital campaigns for high-profile clients, including the Ministry of Tourism and Antiquities (Experience Egypt), Giza Plateau by Orascom, and the Grand Egyptian Museum by Hassan Allam. Briefed and coordinated with media, creative, and strategy teams, overseeing social media accounts with monthly content calendars, and managing influencer partnerships for seasonal campaigns.

Designed and painted intricate paintings for households, offices and open spaces.

Bachelor Of Arts - Ba, Mass Communication/Media Studies

Minor, Entrepreneurship/Entrepreneurial Studies

Minor, Graphic Design

International Baccalaureate

Gcses