Zelah Williams Email & Phone Number

Egham, Gb

Reigate, England, United Kingdom

London, England, United Kingdom

As the Marketing Manager at PLATFORM_, a prominent player in the UK's Build-To-Rent real estate sector, I oversee a diverse range of responsibilities bridging our strategic vision with market execution. My role encompasses:Strategic Leadership: I shape and drive our property portfolio's marketing strategy, securing buy-in from key stakeholders, including the Senior Management Team and external investors.Budget Management: I manage annual budgets for ongoing projects and focused campaigns, contributing to planning for upcoming acquisitions.Team Management: Leading a team of two, I nurture talent, ensuring effective execution of marketing initiatives, including social media, website development, content curation, and milestone-driven mailing campaigns.Performance Measurement: I diligently track and report on marketing KPIs, providing insights to internal and external stakeholders.External Agency Engagement: Crafting RFP documents, overseeing award submissions, press releases, and collaborating with media buying and digital marketing agencies to optimize campaigns.Event Planning: I organize events to engage residents, prospective customers, and stakeholders, enhancing their experience.Resident Feedback: I gather valuable feedback through resident surveys, driving continuous improvement efforts.Brand Custodian: I safeguard our brand, ensuring all public communications adhere to brand guidelines and standards, including trademark applications and branding campaigns.Market Research and Innovation: Exploring new channels and strategies to reach and engage target customers, staying ahead of industry trends.Creative Direction: Leading graphic design, I create visually compelling content for various mediums and oversee on-site photography and videography to maintain brand consistency.In my multifaceted role, I'm committed to elevating PLATFORM_'s market presence and delivering exceptional value to our stakeholders.

Exeter, England, United Kingdom

As the Marketing Manager at Burrington Estates (New Homes), a prestigious developer of luxury family homes in the South West of England, I held a multifaceted role in the Sales and Marketing Team. Reporting to the Sales and Marketing Director, my key responsibilities included:Budgeting and Strategic Planning: Developed marketing budgets and strategies for developments, ensuring effective execution by tailoring approaches to location and demographics.Performance Reporting: Provided detailed reports on marketing spend and performance to drive informed business decisions.Website Management and Content Creation: Managed and updated the company website, optimising visibility on property portals. Produced engaging blog content and directed photoshoots for milestone events.Community Initiatives: Led community projects, donating play equipment to schools and defibrillators to sports clubs.Sales Arena Planning and Signage Design: Collaborated with technical teams to plan sales arenas and design strategic signage layouts, overseeing installation.Graphic Design Leadership: Spearheaded graphic design, creating marketing materials such as brochures, flyers, signage, and digital ads. Managed printing of all physical materials.Social Media Strategy and Email Campaigns: Oversaw paid and organic social media strategies, coordinating email campaigns for both owned and third-party databases.On-Site Representation: Conducted site visits supporting on-site sales teams.Public Relations and Event Management: Orchestrated PR strategies and organised on-site events, such as show home launches.Development Naming: Conducted historical research to name new developments and recommend street names, preserving heritage connections.Brand Guardianship: Upheld brand standards, ensuring consistency across all aspects of the business.In this pivotal role, I elevated the company's brand and enhanced our online presence while maintaining brand consistency.

Exeter, United Kingdom

As Marketing Manager at Stormfront, the UK's largest Apple Premium Reseller with 23 stores across the UK and a thriving e-commerce platform, I played a vital role in the brand's success and growth. My key responsibilities included:Strategic Marketing Leadership: I led quarterly campaigns and formulated the overarching marketing strategy to elevate the Stormfront brand and ensure market prominence while managing budgets effectively.Apple Stakeholder Collaboration: I maintained a critical relationship with Apple, securing approvals for marketing plans, budgets, and materials featuring Apple products and branding.Digital Expertise: Managed all facets of social media, both paid and organic, and oversaw digital advertising, including SEM, Google Display Advertising, and DAX adverts, enhancing our online presence.Graphic Design Stewardship: I managed a freelance graphic designer, ensuring strict adherence to Stormfront and Apple brand guidelines as the brand guardian.Point of Sale (POS) and Merchandising: Designed and distributed POS marketing materials across 23 retail locations, aligning with purchasing and retail operations to bolster marketing campaign strategies.Campaign Evaluation and Reporting: After each marketing campaign, I delivered comprehensive reports on sales activity, campaign engagement, and KPI assessment to the Senior Management Team and Apple.Sales Initiatives and Training: Contributed to sales initiatives, organized staff training for new products, and devised incentives to motivate the team. Assisted in organizing the annual staff conference for a productive event.Apple Product Launch Coordination: Ensured the seamless integration of new Apple products onto our webstore and swift customer announcements within 12 hours of product launches.In this dynamic role, I played a central part in establishing Stormfront as a premier Apple Premium Reseller, consistently driving growth and enhancing our brand's market presence.

Matford Business Park, Exeter, Devon Ex2 8Gn

At Stormfront Retail, the UK's leading Apple Premium Reseller, I had an essential role in shaping brand marketing and design across multiple channels. Key contributions:Marketing Campaigns: Collaborated with the Marketing Manager to craft engaging quarterly campaigns, driving innovative seasonal promotions and offers. Compiled comprehensive campaign performance reports.Graphic Design Leadership: Led graphic design, creating diverse marketing collateral including POS materials, flyers, brochures, digital assets, and email templates. Ensured strict alignment with Apple's brand guidelines.Partnership Proposals: Developed proposals for third-party accessory brands, expanding marketing collaborations.Social Media & Digital Advertising: Headed Stormfront's social media presence, managing content scheduling and executing paid campaigns on platforms like Facebook and Instagram. Orchestrated successful SEM and Google Display Ads campaigns, optimizing results.Google My Business: Maintained accurate and up-to-date Google My Business accounts for customer information.Web Development: Acted as the front-end web developer, ensuring the website's user-friendliness. Handcoded HTML and CSS changes, collaborating with the web development team for seamless updates.CRM Management & Email Campaigns: Oversaw CRM, executing weekly email campaigns in line with the marketing strategy. Utilized Mailchimp to reach the mailing list.Apple Product Launches: Coordinated swift announcements and updates for new Apple product launches, ensuring dissemination across all marketing channels within 12 hours.In this multi-dimensional role, I enriched Stormfront's brand presence through effective marketing strategies and meticulous design execution.

Newton Abbot, United Kingdom

As a Marketing Coordinator at Varitech Systems, a specialist cleaning equipment manufacturer and distributor, I was responsible for driving the company's marketing efforts to promote our products effectively. Key responsibilities included:Comprehensive Marketing Oversight: I managed all facets of marketing for the Varitech Group, ensuring a cohesive and strategic approach. This encompassed planning and executing advertising campaigns, maintaining company websites, and continuously designing and updating marketing literature.Collaboration with Sales Team: I closely collaborated with the sales team to align marketing initiatives with sales goals, fostering synergy between these essential departments.Content Creation and Photography: I took charge of photographing new products and projects, curating compelling visual content for inclusion in our marketing collateral, enhancing our brand's image.Trade Show Presence: I proactively sought opportunities to showcase our business at trade shows, expanding our reach and engaging potential clients.Promotional Material Management: I handled the procurement of promotional materials such as keyrings and pens, ensuring our branding was consistently represented.Trade Events Coordination: I organised and executed trade events at our head office, providing clients with the opportunity to interact with our products firsthand and fostering stronger customer relationships.In this role, I played an integral part in elevating Varitech Systems' marketing efforts, ensuring alignment with sales objectives, and developing our brand presence in the market.

Exeter, United Kingdom

As a Graphic Designer at Brightsea Print Group, a leading print and design studio in Exeter, Devon, I played a dynamic role in delivering creative solutions to meet client needs. My journey at Brightsea began as an apprentice graphic designer, during which I completed my Level 3 NVQ in Graphic Design at Plymouth College of Art and Design. Key responsibilities and accomplishments included:Client Engagement: Established and nurtured relationships with new and existing clients, becoming a trusted point of contact. I actively listened to client project requirements, ensuring a deep understanding of their needs.Creative Project Execution: Translated client briefs into tangible creative solutions, consistently delivering projects within specified timelines and adhering to brand guidelines. My work spanned branding projects, logo design, digital and print design, website development, email campaigns, and social media campaigns, both for Brightsea and our clients.Photography & Illustration Expertise: Undertook illustration and photography work for clients when necessary, enhancing the visual appeal of projects.Printing Proficiency: Developed a comprehensive understanding of various printing techniques, processes, and materials, ensuring that designs were optimized for the intended print medium.Client Portfolio: Collaborated with a diverse range of clients, from independent local businesses to national entities, including prestigious organizations like the National Trust.Adobe Creative Suite Mastery: Utilized Adobe Creative Suite extensively, primarily working in Photoshop, Illustrator, and InDesign to bring creative visions to life.In this versatile role, I contributed to Brightsea's success by delivering innovative design solutions, fostering client relationships, and maintaining a strong commitment to quality and creativity.

Diploma In Professional Marketing, Marketing

Certificate In Professional Marketing, Marketing

Level 3 Nvq, Graphic Design, Pass

Studied for an Apprenticeship in Graphic Design over the course of 18 months, graduating in 2015.

A Level'S, Graphic Design, Photography, English Literature

2 Years studying A Levels in Graphic Design, Photography and English Literature

Gcse'S, 14 A*-C

Activities and Societies: Gifted and Talented Programme, Film MakingStudied GCSE's in English Literature (A), English Language (A).