Zelalem B.
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Zelalem B. Email & Phone Number

Country Commercial Manager Ethiopia | Pernod Ricard Classic and 3rd Party Markets at Pernod Ricard
Location: Addis Ababa, Ethiopia 9 work roles 4 schools
1 work email found @dangote.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Country Commercial Manager Ethiopia | Pernod Ricard Classic and 3rd Party Markets
Location
Addis Ababa, Ethiopia
Company size

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Quick answer

Zelalem B. is listed as Country Commercial Manager Ethiopia | Pernod Ricard Classic and 3rd Party Markets at Pernod Ricard, a with 19634 employees, based in Addis Ababa, Ethiopia. AeroLeads shows a work email signal at dangote.com and a matched LinkedIn profile for Zelalem B..

Zelalem B. previously worked as Country Commercial Manager Ethiopia | Pernod Ricard Classic & 3rd Party Markets at Pernod Ricard and Deputy General Manager at Mc-Bauchemie Ethiopia. Zelalem B. holds Master'S Degree, Business Administration And Management, General, 3.94 Very Great Distinction from Jimma University.

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*@dangote.com
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Profile bio

About Zelalem B.

As a seasoned commercial manager and business executive, I thrive on continuous improvement and impactful contributions. With over 16 years of diverse experience, I've excelled in multinational corporations like Dangote Cement Ethiopia, Ethiopian Insurance Corporation, Grant Thornton, MC-Bauchemie, and Pernod-Ricard. As a Country Representative, my strategic initiatives consistently delivered exceptional results, significantly enhancing brand presence and profitability.Key Achievements:• Leadership in Brand and Sales Growth: Guided teams to spearhead brand enhancement and sales growth, achieving record profitability and customer expansion.• Expertise in Commercial Development:o Proficiency in Commercial Strategy: Demonstrated expertise in developing and executing commercial strategies that drive business growth and market expansion.o Advanced Business Analysis: Skilled in conducting comprehensive business and economic analyses to inform strategic decision-making.o Market Research and Insights: Proficient in leveraging market research to identify trends, opportunities, and competitive landscapes.In my current role, I lead teams to drive the company's brand and sales growth with inspired leadership, maintaining composure and clarity even in challenging situations. Scalable growth, high turnovers, and exponential customer expansion across FMCG and critical service industries mark my tenure.I attribute my success to my expertise in commercial development, business analysis, market research, strategy formulation, product optimization, project management, and business process refinement. I excel in delivering effective sales pitches and conducting comprehensive business analyses.At my core, I am a dedicated team player with a passion for continuous self-improvement and positively influencing those around me. I seize every opportunity to make a lasting impact, confident that my skills, experience, and transformative mindset make me an invaluable asset to any organization.

Listed skills include Marketing Strategy, Market Research, Business Strategy, Project Management, and 44 others.

Current workplace

Zelalem B.'s current company

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Pernod Ricard
Pernod Ricard
Country Commercial Manager Ethiopia | Pernod Ricard Classic and 3rd Party Markets
Addis Ababa, ET
Employees
19634
AeroLeads page
9 roles

Zelalem B. work experience

A career timeline built from the work history available for this profile.

Country Commercial Manager Ethiopia | Pernod Ricard Classic And 3Rd Party Markets

Addis Ababa, Et

Country Commercial Manager Ethiopia | Pernod Ricard Classic & 3Rd Party Markets

Current

Ethiopia

Major roles include:-• Managing and developing the business at a strategic level within the organization with key trade customers and working in partnership with these key accounts to develop the Pernod Ricard brands and optimize profitability.• The Country Sales Manager will also need to ensure the successful implementation of the agreed business plans and promotional activities at an operational level.• Developing and effectively implementing the channel strategy, terms and… Show more Major roles include:-• Managing and developing the business at a strategic level within the organization with key trade customers and working in partnership with these key accounts to develop the Pernod Ricard brands and optimize profitability.• The Country Sales Manager will also need to ensure the successful implementation of the agreed business plans and promotional activities at an operational level.• Developing and effectively implementing the channel strategy, terms and conditions, and other global initiatives and/or best practices in the identified key accounts while ensuring the best advantage for each brand/category is achieved profitably.• Developing and maintaining a clear understanding of developments in the account and exploiting all the opportunities.Key Responsibilities circle:-:o Driving sales and commercial growth o Conducting frequent business analyses and impact decision-making o Structured selling and market development o Coaching and building teams of partners and stakeholders alike o Following and implementing CSR policyo Enhancing brand development, brand equity, and Promotional activityo Trade Investment and Cash Optimizationo Managing and understanding of business opportunities Show less

Apr 2022 - Present

Deputy General Manager

Current
Mc-Bauchemie Ethiopia

Addis Ababa, Ethiopia

Here are some of the major responsibilities :- • Develop and implement distinctive strategy and operational policies in line with corporate objectives • Create and maintain the company’s budget and oversee its implementation • Provide inspired leadership company-wide; aimed to induce business success and sustainability • Tasked with creating seamless team spirit and maintain operational efficiency• Coordinate and manage the overall operations and resources of the… Show more Here are some of the major responsibilities :- • Develop and implement distinctive strategy and operational policies in line with corporate objectives • Create and maintain the company’s budget and oversee its implementation • Provide inspired leadership company-wide; aimed to induce business success and sustainability • Tasked with creating seamless team spirit and maintain operational efficiency• Coordinate and manage the overall operations and resources of the company• Consistently monitor management information reports identifying issues, challenges, opportunities, and service gaps, and direct them to corporate management for proactive actions• Serve as the main point of communication between the company and internal and external stakeholders/Customers• Ensure the existence of a transparent and yet confidential business environment that complies with both the government regulations and corporate adherence Show less

Aug 2021 - Present

Business Development Manager

Mc-Bauchemie Ethiopia

Addis Ababa, Ethiopia

Responsible for the overall business development of the company. Here are some of the most critical requirements in my position.-Identify sales leads, pitch goods or services to new clients, and maintain a good working relationship with new contacts. Lead gen, sales cycle handling, pipeline building etc-Conducting market research and identify areas of growth and expansion.-Business risk analysis and presenting way forward-Effectively communicating interdepartmental workflow… Show more Responsible for the overall business development of the company. Here are some of the most critical requirements in my position.-Identify sales leads, pitch goods or services to new clients, and maintain a good working relationship with new contacts. Lead gen, sales cycle handling, pipeline building etc-Conducting market research and identify areas of growth and expansion.-Business risk analysis and presenting way forward-Effectively communicating interdepartmental workflow so as to maintain effective customer service..Engaging and communicating new product developments to prospective clients. -Overseeing the development of marketing and branding efforts-Developing and sustaining solid relationships with company stakeholders and customers.-Recruiting, training, and guiding business development staff.-Corporate communication and adherence to corporate standards Show less

Oct 2020 - Aug 2021

Business Development Manager

Addis Ababa, Ethiopia

The major roles in my position include designing Business Development and Communication Strategic Plan, Programs and guidelines; planning, leading, monitoring, evaluating business development activities, maintaining strong communications with member firms and clients, engage top management on all communication issues, guarding the reputation of the Firm, maintain strong media relation, editing announcements, article and reports, retain effective internal and external communication, designing… Show more The major roles in my position include designing Business Development and Communication Strategic Plan, Programs and guidelines; planning, leading, monitoring, evaluating business development activities, maintaining strong communications with member firms and clients, engage top management on all communication issues, guarding the reputation of the Firm, maintain strong media relation, editing announcements, article and reports, retain effective internal and external communication, designing and implementing new business development interventions, enabling and monitoring effective internal/external communication, handling international relationships, comply to the brand value, manage the implementation of events, provide daily, weekly, quarterly, midyear and annual reportsDesigning and managing the implementation of corporate communication strategic plan and guidelines. Plans, organizes, co-ordinates and oversees overall activities of Business Development, and communication activities of the FirmLeading all business development initiatives with clear KPIs, seeks regular tender/bid information from relevant sources, and ensures that proposals are prepared in advance with utmost accuracy, and confirms that submissions are made in due course with subsequent actions as a follow upOrganizing regular client visit to prospect customers, officials and other stakeholders. Organizes participation in exhibition and internal and external displayPlans and executes business development and communication programs to expand market share and customer acceptance leading to revenue growtEstablishes and maintains teamwork spirit with effective communication in the Firm. Builds the pride of the Firm on the staff. Show less

Nov 2019 - Sep 2020

Senior Business Development Professional

Addis Ababa

In general, I am responsible for identifying sales leads, pitch our products to new clients and maintain a good working relationship with new contacts.My detailed Job description includes:-• Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking our different sales modalities as well as distributor’s & wholesaler’s contributors and their accomplishments.• Proposing potential business deals by contacting potential partners;… Show more In general, I am responsible for identifying sales leads, pitch our products to new clients and maintain a good working relationship with new contacts.My detailed Job description includes:-• Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking our different sales modalities as well as distributor’s & wholesaler’s contributors and their accomplishments.• Proposing potential business deals by contacting potential partners; discovering and exploring opportunities.• Actively engaged in identifying and generating prospects through strategic sales and strategies focusing on customers in target markets.• Examining potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending further ventures.• Developing negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals. • Conducting new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations and corporate strategy• Safeguarding organization’s value by keeping information confidential.• Updating job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.• Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments ( You may see the attached certificate of appreciation given by Mr. Aliko Dangote) Show less

Apr 2016 - Nov 2019

Senior Marketing Specialist

Addis Ababa

Working as a Senior Marketing Specialist FMCG, I have been responsible for developing and managing the implementation of the Marketing & Brand strategy for the company and play a key role in leading the overall company growth plans. In my position I used to cover the full marketing mix; strategic planning, market research & analysis, print advertising, email communications, viral marketing & customer handling.I was also responsible for overseeing exports with the bid to market… Show more Working as a Senior Marketing Specialist FMCG, I have been responsible for developing and managing the implementation of the Marketing & Brand strategy for the company and play a key role in leading the overall company growth plans. In my position I used to cover the full marketing mix; strategic planning, market research & analysis, print advertising, email communications, viral marketing & customer handling.I was also responsible for overseeing exports with the bid to market expansion. To that effect, I have explored neighboring markets in East Africa. Detail accounts of my responsibilities included:• Analyzing and monitoring competitor and consumer activity to identify opportunities for growth • Analyzing price, demand & supply projections as well as MIR opting for an input into both tactical and long term strategic marketing plans• Developing of Branding plan which identifies and defines the current and future positioning.• Managing the development of all communication for both Business to Business and Business to Consumer activities• Effective use of PR to build brand awareness• Preparing reports by collecting, analyzing, and summarizing information and timely presentations• Identifying business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options• Enhancing staff accomplishments and competence by planning delivery of solutions; answering technical and procedural questions for less experienced team members; teaching improved processes; mentoring team members.• Identifying product improvements or new products by remaining current on industry trends, market activities, and competitors. • Monitoring of the markets that each business operates in alerting senior management of upcoming changes and/or trends and making recommendations on how marketing activity can be adapted to maximize new opportunities Show less

Feb 2015 - Nov 2019

Senior Marketing & Insurance Analyst (General)

Addis Ababa

Market researchBrand development& product awarenessPremium pricing and discount adjustment High level Insurance ServiceCustomer handling and negotiation Managerial & Admin responsibilities Customer development for a mega projects including massive road and wind power generation projects

Jun 2009 - Mar 2015

Planning, Project Monitorng & Evaluation Expert

Ethiopian Wildlife Conservation Authority (Ewca)

Addis Ababa

Planning and Budgetary allocations Monitoring Conservation activities of GIZ Projects in Connection with wildlife conservations

Mar 2009 - Jun 2009
Team & coworkers

Colleagues at Pernod Ricard

Other employees you can reach at pernod-ricard.com. View company contacts for 19634 employees →

4 education records

Zelalem B. education

Master'S Degree, Business Administration And Management, General, 3.94 Very Great Distinction

Activities and Societies: -Mobilized a slum community living in the heart of Addis Ababa with an Asset Based Community Development.

Master’S Degree, Social Work, Great Distincton Post Garaduate

Activities and Societies: conducted several Research projects in both academic and applied category Active member and participant.

Bachelor Of Arts - Ba, Economics, 3.7

Hawassa University

Activities and Societies: Ethiopian Economists Association

Bachelor’S Degree, Economics, Great Distinction In Ba

Hawassa University

Activities and Societies: Leader in Group tasks, Organized and Chaired panel, Tutor provider, and Value driven Excellence in everything I.

FAQ

Frequently asked questions about Zelalem B.

Quick answers generated from the profile data available on this page.

What company does Zelalem B. work for?

Zelalem B. works for Pernod Ricard.

What is Zelalem B.'s role at Pernod Ricard?

Zelalem B. is listed as Country Commercial Manager Ethiopia | Pernod Ricard Classic and 3rd Party Markets at Pernod Ricard.

What is Zelalem B.'s email address?

AeroLeads has found 1 work email signal at @dangote.com for Zelalem B. at Pernod Ricard.

Where is Zelalem B. based?

Zelalem B. is based in Addis Ababa, Ethiopia while working with Pernod Ricard.

What companies has Zelalem B. worked for?

Zelalem B. has worked for Pernod Ricard, Mc-Bauchemie Ethiopia, Grant Thornton Llp, Dangote Industries Limited, and Ethiopian Insurance Corporation( Eic).

Who are Zelalem B.'s colleagues at Pernod Ricard?

Zelalem B.'s colleagues at Pernod Ricard include Varsha Perera, 董肖庆, María Paoletti, Paula Canedo, and Axelle De Buffévent.

How can I contact Zelalem B.?

You can use AeroLeads to view verified contact signals for Zelalem B. at Pernod Ricard, including work email, phone, and LinkedIn data when available.

What schools did Zelalem B. attend?

Zelalem B. holds Master'S Degree, Business Administration And Management, General, 3.94 Very Great Distinction from Jimma University.

What skills is Zelalem B. known for?

Zelalem B. is listed with skills including Marketing Strategy, Market Research, Business Strategy, Project Management, Online Marketing, Insurance, Strategy, and Management.

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