Zack Everett Email & Phone Number

St Louis, Mo 63141, Mo, Us

I work with clients to design, test, and implement unique marketing automation solutions. This includes leading projects, performing technical audits, diagnosing issues, training client teams, collaborating with various subject matter experts, and more. Promoted from Senior Technical Consultant in March 2024.

St Louis, Mo 63141, Mo, Us

I recently joined Perficient Digital to fulfill an exciting variety of client projects requiring marketing automation with Adobe Marketo Engage and to advance my technical skillset.My first project is a long-term project engagement to build and deploy a new instance of Adobe Marketo Engage for a major nationwide healthcare provider to help them better engage with their clients and patients. This project will include all aspects of initial setup and discovery, user and role management, program and template builds, reporting, segmentations and dynamic content, guidance documentation and staff trainings, and more. At the end of this project, the client will have a fully realized instance and a library of user trainings and documentation.

Washington, Dc, Us

Based in the program’s Recruitment & Outreach team, this role focuses on all elements of lead generation & brand awareness. This team annually recruits about 2,000 PhD-level scientists & engineers to nurture and apply for a prestigious policy fellowship. My role is to map out and deliver lead generation campaigns using marketing automation, visual branding, paid/earned ads, and print and digital collateral. KEY RESPONSIBILITIES•Marketo Administrator | Managed Tags & Channels, Users & Roles, Segmentations, Email Deliverability (>98%), Field Management, LaunchPoint integrations, SSL, Forms & Progressive Profiling•Data & Reporting Lead | Liaised with Salesforce Admin for data hygiene and troubleshooting database issues; Email & Landing Page Reporting; A/B Testing; ROI and conversions by channel, audience & campaign; Google Analytics reporting by query strings & goals/KPIs•Lead Generation & Events | Executed 90+ campaigns for recruitment events, nurture, drip, and paid ads and refined program and asset templates; lead reengagement; coordinated all event logistics; volunteered as booth product consultant at 10 academic exhibitions•Collateral, Ad & Design Lead | Executed 25+ Banner/Display Ads (print & digital); created 25+ social & web graphics, class photos, and swag items; created & maintained templates (Photoshop, InDesign, PowerPoint)

Washington, Dc, Us

I started here as an admin assistant and was promoted three times into the senior communications associate role. CAEP is a national collegiate-level programmatic accreditor for teacher-education. I served as copywriter, copyeditor, email marketer, social media strategist, style guide author and enforcer, video testimonial interviewer, press relations, collateral designer, website CMS manager, desktop publisher, and reporting go-to.

Chicago, Il, Us

I surveyed 400+ severely mentally ill (schizophrenia, bipolar disorder) individuals and managed their interview data for a study on the efficacy of a novel cardiovascular educational intervention program. I was recognized for my significant cleaning efforts for full medical and survey datasets.

Us

I provided individualized inventory auditing services and training to 14 regional campuses and ongoing Department of Labor and Employment & Training Administration policy compliance technical support to 35+ regional offices.

East Lansing, Mi, Us

I researched research methods and tools to implement for experiments at the MSU Department of Psychology's Sleep & Learning Lab. As one of the first RAs at this lab, I trained new recruits established new processes. I led the data collection and participant recruitment for a study that linked increased incidences of false memories to lack of sleep.

B.S., Cognitive Psychology, Spanish

Education record